In the Chinese wine city of Bozhou in March, peach blossoms burn brightly like clouds and exude a charming fragrance. At a time when peach blossoms are in full bloom, a grand intangible heritage cultural festival — Gujing Gongjiu · Vintage Puree, the 7th Peach Blossom Spring Song Festival and the 3rd Gufen Festival will be held from March 29 to 30.
What kind of winemaking philosophy is contained in a precious piece of “Peach Blossom Spring Song”? What kind of legend about the brewing of Furujing Gong Sake is told by the “Jiujiu Brewing Method” that has been passed down for thousands of years? What are the new highlights of the Peach Blossom Spring Song Festival this year, which has been held continuously for many years? The answers will be revealed soon.
Peach Blossom Spring Song crosses the ages and inherits ingenuity
“Music is the bone of wine.” The birth of the Peach Blossom Spring Song Festival stemmed from the special wine song created by Furujing Gongjiu, the Peach Blossom Spring Song. The “Jiujiu Brewing Method” records: “Produced when the peach blossoms bloom, the flower withers, the wine is produced, and the flavor is fragrant” is a peach blossom spring song unique to Gujing Gongjiu. Peach blossom spring song is one of Gujing Gongjiu's specialty techniques. Gujing Gongjiu winemakers follow the ancient method to only make peach blossom spring songs about 20 days after peach blossoms are in full bloom. At this time, the air is warm and humid, and microbial activity is strong. The beneficial bacteria in the “Thousand-Year Qu Root” are most active, making the best wine song — Peach Blossom Chunqu Fat and Yuxin.
Peach Blossom Spring Song is one of the excellent winemaking techniques of Gujing Gongjiu. It is the inheritance of the “thing” and the carrier of the “soul” of Gujing Gongjiu. The brewing of Chinese liquor focuses on “timing, location, and harmony”. The unique taste of Gujing Gongjiu, “clear as a crystal, pure orchid, sweet and mellow in the mouth, and the aftertaste lasts for a long time” stems from its traditional brewing process that adapts to the times and local conditions. It is a wonderful wine made by people from heaven. Since ancient times, the winemaking philosophy and quality code of Gujing Gongjiu have also been hidden in a piece of peach blossom spring song.
In order to show consumers the charm of traditional brewing techniques unique to Gujing Gongjiu and highlight the deep cultural heritage of Gujing Gongjiu, since 2018, Gujing Gongjiu has integrated the ancient “Peach Blossom Spring Song” process with the season and beautiful meaning of peach blossoms to innovate and create the “Peach Blossom Spring Song Festival”, which crosses ancient and modern times, inherits ingenuity, and dialogue culture.
After many years of successful hosting, today, the Peach Blossom Spring Song Festival is not only a unique IP for consumers to share Gujing Gongjiu, share the vitality of spring day and share cultural charm, but also a representative event integrating “the wine industry, wine culture, and wine ecology”, making Gujing for thousands of years exude youthful vitality and cultural charm.
Spring trip to Jianghuai, please come and enjoy the beautiful peach blossom date
Every year at the Peach Blossom Spring Song Festival, Gujing Gongjiu is enriched and enhanced in content and form, making this festival more innovative and unique, and also allowing consumers to have a better cultural experience.
This year's Peach Blossom Spring Song Festival will feature an immersive exhibition of ancient brewing techniques, as well as a series of interactive activities such as spring garden tours, food tastings, and intangible heritage shows, so that everyone can capture the beauty of spring and experience the unique charm of Chinese liquor culture in the fusion of fine wine, food, and beautiful scenery. During the Peach Blossom Spring Song Festival, a new product of “Peach Blossom Spring Song” will also be released in 2024, inheriting ingenuity and fresh quality, and dedicated to everyone who loves fine wine.
At the same time, events such as the “A Trip to the Hometown of a Thousand Boers Entering the Ancient Well” symposium and the launch ceremony for the fourth season of the large-scale intangible heritage renewal theme program “The Art of Living” will also be relayed to create a spectacular cultural festival of Chinese liquor.
Every year, the Peach Blossom Spring Song Festival is also a good place for a green outing as agreed by many “ancient fans”. This year's Peach Blossom Spring Song Festival will combine the 2024 “Spring Trip to Jianghuai, Please Come” event to invite ancient fans to visit Bozhou, enjoy the beautiful ancient wells, and enjoy the beautiful landscape of “Xian”.
Peach blossoms bloom, spring music is here. What kind of surprises will the 7th Peach Blossom Spring Song Festival and the 3rd Gufen Festival bring to Gufen and the public? What “new ways to play” traditional culture will also be presented? On the most beautiful day of March, let's pay attention to the new “Peach Blossom Spring Song Festival”, go to Chunguang and share delicious wine.