According to Zhitong Finance App News, Peer Recruitment (06100) announced the results for the year ended December 31, 2023. The group obtained revenue of RMB 2,282 billion (same unit), a year-on-year decrease of 13.49%; profit attributable to the company's equity shareholders was 750,000 yuan, a decrease of 98.31% year-on-year; and the company's equity shareholders should account for non-GAAP profit of RMB 106 million, a year-on-year decrease of 44.14%.

In 2023, although China's middle and high-end recruitment market as a whole showed some pressure, through industry-leading production and research capabilities, popular brand advantages, and flexible and effective sales strategies, the company still attracted more enterprises, individuals, and headhunters to enter the platform, continuously improving BHC's three-terminal interaction activity and user experience. By the end of 2023, the number of registered enterprise users of the company had grown to 1.29 million, an increase of 14.5% over the previous year. The number of new registered enterprise users during the year was over 164,000, an increase of 30.0% over the previous year. During the reporting period, the company deepened cooperation with cost-effective traffic channels. While improving marketing efficiency, it also strengthened the amount of exposure for recruitment in target user groups, thus achieving larger scale user conversion. The growth in registered business users has also laid a good foundation for driving more paying corporate customers.

In a complex environment, the company actively adjusts product forms and sales strategies based on real-time feedback from front-end business to obtain diverse customer needs. Starting in the third quarter of 2023, the company launched a lightweight basic package that is more convenient and has a lower total price. The package mainly covers standardized online recruitment products, making it easy for small and medium-sized enterprises with a small number of middle to high-end recruitment requirements to quickly link high-quality talents, thereby expanding the market penetration rate of such companies. In the second half of 2023, the launch of the basic package brought a significant increase in the number of the company's corporate customers, reversing the year-on-year decline in the number of paying enterprise customers in the first half of 2023. The number of paying enterprise customers declined to rise throughout the year, reaching 72,000, an increase of 1.9% over the previous year.

The online research business is still an important part of the Group. The business has firmly occupied a leading position in the industry segment over 18 years of development. By the end of 2023, it had distributed a total of 252 million questionnaires and collected 18.7 billion responses. In 2023, the business actively embraced AI big model technology and introduced functions such as intelligent analysis of questionnaire results and automatic generation of questionnaire reports to help users obtain questionnaire information more conveniently and intuitively. In the first half of 2023, due to market influence, the business experienced a slight decline in online traffic, leading to pressure on related commercial channels. In the second half of the year, the company actively adjusted its traffic strategy, improved its ability to accurately commercialize target users, and the business returned to a steady state. On the other hand, based on the product and technical advantages of this business, the company took the lead in deploying the questionnaire SaaS business many years ago, and ushered in rapid growth in 2023, becoming an important driver for the development of the research business.

Recruiting provides individual users with professional job search services, including resume revisions, career counseling, and interview counseling, to solve problems encountered by individual users in the job search process and help job seekers to capture desired jobs more quickly. In 2023, the company continued to improve users' job search experience and job search efficiency, thereby promoting the active use of more users. The company incorporates a deep understanding of the recruitment business into the recommendation algorithm to provide personalized recommendation results in line with users' recruitment and job search habits. Based on a recommendation system with complete modules and strong expandability, the company will also continue to iterate technical capabilities at the data layer, image layer, and application layer to continue to create a more accurate job matching system and become a recruitment platform for job seekers who understand more. Thanks to such effective user operation strategies and smarter matching algorithms, the number of individual user registrations and activity on the recruitment platform has reached a new high. As of December 31, 2023, the total number of registered individual users for recruitment has reached 95 million, an increase of about 12.6% over the previous year. At the same time, the quality of resumes has also continued to improve.

In 2024, in a stable and recovering market environment, the company will continue to strengthen user coverage through diversified products, further explore the high-end recruitment needs of medium-sized enterprises, and expand market space. The multi-hunting RCN product launched in 2023 has brought a business model upgrade to the headhunting market. In 2024, the company will further expand the scope of hunting enterprises covered, explore more diverse cooperation models to promote more collaboration, and also bring opportunities for the company to penetrate deeply into the headhunting market.