On March 20, 2024, Zheng Yaonan, Chairman and CEO of Urban Beauty Group, announced that soft size invisible underwear was launched globally, and that Chinese women's underwear has entered the 3.0 era. At the same time, the cooperation ceremony between Urban Beauty and the Chinese National Figure Swimming Team was launched, and Urban Beauty officially became a partner of the China National Figure Swimming Team.

Urban Beauty is the country's best-selling and inexpensive national underwear. The Chinese Figure Swimming Team is the perfect combination of strength and beauty, and is known as water ballet. The collaboration between the two shows the perfect combination of fashion and technology, and is a milestone in the relentless pursuit of comfort and style. Zheng Yaonan said that the cooperation between the champion team and the champion brand perfectly explains the attributes of urban beauty national underwear.

Urban Beauty has nearly 5,000 stores across the country. As the country's leading national underwear brand, it has accompanied two generations of Chinese women over the past 26 years. With its “good but not expensive” brand position, it has been chosen by over 60 million female members. Urban Beauty will redefine the advent of the underwear 3.0 era with this epoch-making blockbuster new product.

In China's underwear journey of more than 20 years, it has gone through three eras. In the Underwear 1.0 era, Chinese women paid more attention to the beauty of curves. At that time, Urban Beauty launched the classic Contouring C, which not only shapes the upper body, but is also comfortable and beautiful. It has now been iterated to the sixth generation, with cumulative sales exceeding 300 million pieces. In 2017, China entered the underwear 2.0 era to meet the comfort and comfort of oneself and become a very important need for women. Unsized underwear is representative of this. Urban Beauty launched the Vbra, which has absorbed the technology of cable-stayed bridges, perfectly integrated the technical mechanics of bridges into this underwear, and has obtained many patents. Super sold 4 million pieces.

In 2024, China will enter the 3.0 era of underwear — underwear must not only be comfortable and comfortable, but also protect one's figure. Urban Beauty has carried out 18 design updates, more than 6,000 hours of research and development process, using more than 20 kinds of materials, including more than 20 parts, and 50 processes to complete the soft size invisible underwear product. Soft size invisible underwear is three-dimensional and stylish when worn on the body. The surface is glossy and invisible. After more than ten hours, it is comfortable to wear without running cups.

The appeal and unique design of Urban Beauty Underwear 3.0 “Soft Size Invisible Underwear” is reflected in the fact that traditional underwear sizes often make women very troubled when choosing, and the soft size design of this underwear completely solves this problem. It can automatically adapt to a woman's body shape, and can fit perfectly regardless of size or elasticity, making it more comfortable to wear. This underwear also has “invisible” properties. It is like a second layer of skin, making it unburdensome for women, and has an “invisible” invisible effect. At the same time, its “support” is particularly strong, and it can maintain a perfect figure both during exercise and in daily life and work. , showing the fashion appeal of urban women.

Urban Beauty points out that one of the core technologies of soft-sized invisible underwear is a “memory strip”. The “memory strip” is soft and comfortable, and has a memory function. It can quickly bounce back, and can be firmly adjusted to the body for more than ten hours with underwear. Also, the key is that you can't feel its presence while wearing it.

Zheng Yaonan, Chairman and CEO of Urban Beauty Group, stressed that the price of soft size invisible underwear is 139 yuan, which is extremely cost-effective compared to similar products. “This is 'good but not expensive' national underwear. The stuff is good, but we have to be not expensive.” Urban Beauty said that Underwear 3.0 will work hand in hand with the China National Figure Swimming Team to embark on a journey where fashion and sports shine brightly. This collaboration not only reflects the firm support of the Urban Beauty brand for sportsmanship and the power of women, but will also promote the continuous innovation and improvement of the comfort and functionality of Urban Beauty underwear.