On March 20, the 2024 China High-end Electric Appliance Industry Ecological Conference and Red Star Macalline's “3+ Star Ecology” Strategy Conference was held in Xiamen.
Many high-end electronics industry elites from home and abroad attended the event, and three major players in the field of Chinese business and finance spoke on the same stage to jointly open a new page in the development of the high-end electrical appliance industry and open a new chapter in the “3+ star ecosystem” integrating the three home appliances and home improvement companies.
Over the past 5 years, Red Star Macalline has joined hands with more and more leading domestic and foreign high-end electrical appliance brands to continuously upgrade and innovate scenarios, products and services to give consumers a better experience. From the extension of the home to home appliances, to home improvement, Red Star Macalline has gradually built a new ecosystem integrating the three households of home appliances and home furnishings with “home” as the core.
On the scene, Zhu Jiagui, executive president of Red Star Macalline Home Furnishing Group and general manager of the Grand Operation Center, announced the “3+ Star Ecology” strategy and announced the “New Three-Year” development plan for high-end appliances to effectively restructure the commercial ecosystem and help enhance the value of local space and the high-quality development of high-end appliances.
Executive President of Red Star Macalline Home Furnishing Group
Zhu Jiagui, General Manager of Kanda Operation Center
Zhu Jiagui said that in the “3+ star ecosystem,” home appliances and home improvement, “every home” is an entry point for consumer demand. The three extend, enter, and increase each other to jointly create value for products, services, and scenarios to satisfy people's pursuit and yearning for a better life at home. Entering the new three years of high-end appliance development, Red Star Macalline will carry out five major upgrades to the operation of high-end electrical appliances, including scale expansion, category expansion, store upgrade, operation upgrade, and marketing upgrade. Ultimately, it will become the “best channel” for smart selection of high-end appliances to achieve “multiple, broad, large, and complete”, that is, the largest high-end sales scale, the widest range of brand flagship stores, the largest category brand area, and the most comprehensive high-end brand aggregation.
Since 2022, the China High-end Electric Appliance Industry Ecological Conference has become a highlight moment for the top players in China to gather and a weather vane for the development of the industry. The conference also featured three major guests from the commercial finance industry: Wu Sheng, founder of Scenario Lab and proponent of the scenario methodology; Qin Shuo, a cultural and financial observer; Qin Shuo, founder of the China Business Civilization Research Center; and Wu Xiaobo, a famous financial writer and founder of Ba Jiuling.
From “Scenario Innovation Drives the Three Ones”, to “China's Business Future”, to “Three Integrated New Business Observations,” the three celebrities discussed the origin, present, and future of the “3+ Star Ecology” on site, and presented a feast of three ideas.
The scene is creating new consumption, and ecology is becoming a new competitive force. On the scene, Red Star Macalline, the practitioner of the new business format, and the promoter Wu Xiaobo, Wu Sheng, and witness Qin Shuo jointly launched the “3+ Star Ecology” strategy, leading the industry to take the first step in reconstructing the new ecosystem of large homes.
Facing the 5 trillion dollar household market after the integration of the three home appliances and home improvement companies, can electrical appliances lead the C position in the new ecosystem? How can enterprises improve quality and efficiency in the new ecosystem? On the scene, 13 representatives from the home appliance and home improvement industry, including Haier Smart Home, Hisense, Midea, A.O. Smith, Fangtai, Boss Electric, TCL, Yikou, Vantage, Energy, Accor, Good Stay, and Gold Medal Cabinet, had a wonderful conversation on two major topics.
The guests unanimously stated that the trifecta of home appliances and home furnishings is the general trend. The integration of the three companies will not only bring improved efficiency and experience to users, but will also bring huge market space to the industry. Major high-end appliance brands will actively embrace Red Star Macalline's “3+ Star Ecology” strategy, cooperate with more home improvement and home furnishing brands to drive the integration and development of the three, provide consumers with better products, scene experiences and services, and thus drive the growth of the industry.
As the pioneer and practitioner of the three-family ecosystem, Red Star Macalline signed two cooperative agreements after announcing the “3+ Star Ecosystem” strategy and the “New Three-Year” development plan for high-end appliances, to accelerate the full integration of home appliances, home furnishings, and promote the refined operation of smart appliances living centers.
New three-year electric appliance joint operation star joint operation plan signed
On site, Red Star Macalline M+ High-end Home Improvement Design Center, Home Delivery Service and 7 “No. 1 Store” representatives reached a “new three-year” joint operation cooperation with 8 major brands including Haier Smart Home, Midea, Hisense, Fangtai, Boss Appliances, Bosch Home Appliances, Yitian, and Angel, to jointly explore incremental opportunities in the stock market through trade-in and designer operations.
High-end household appliances cooperation agreement signed
Subsequently, Red Star Macalline signed a contract with C&D Light Industries and representatives of six major high-end household appliances, including Tianke, Covos, Mofei, Chubi, Panasonic, and Tiger to jointly build a high-end household appliances museum. In the next two years, Red Star Macalline and C&D Light Industries will join forces to set up 100 high-end household appliances stores across the country. The museum will gather categories such as small kitchen appliances, cleaning appliances, personal care products, coffee and leisure, children's entertainment, etc., complementing the original household appliances, so that consumers can truly buy household appliances in one stop.
Since C&D became the controlling shareholder of Red Star Macalline in June 2023, it has actively promoted collaboration and exchanges between C&D's various business divisions and Macalline. Zheng Yongda, chairman of C&D Co., Ltd., and chairman of Red Star Macalline, said in his speech at the conference that people's yearning for a better life is a source of energy for crossing the economic cycle. With the continuous advancement of technology and the development of society, high-end household appliances will bring people a more comfortable, healthy and personalized living experience. Red Star Macalline has carried out many innovations and explorations with the “home” scene as the core. “3+ Star Ecosystem” is a trifecta of home appliances and home improvement companies, which jointly provide consumers with one-stop experience, one-stop shopping, and one-stop home service. This is a return to user value, and it is also a corporate strategy that the company will stick to for a long time. The corporate mission of C&D Group is to develop new value and enable more people to live a better quality of life. In the future, it will actively promote resource collaboration and exchange between various business sectors such as C&D's supply chain, real estate, automobiles, etc., and Red Star Macalline to help implement the “3+ Star Ecosystem” strategy, improve collaborative efficiency, and stimulate more vitality.
At the same time, we look forward to more domestic and foreign home appliance brands and home furnishing brands working together to create an ecological co-creation with Red Star Macalline and enjoy the future together.