Zhongxu Mirai (09890) continued to fall by more than 22% in early trading. As of press release, it fell 22.78% to HK$41.70, with a turnover of HK$15.15 million.
The Zhitong Finance App learned that Zhongxu Future (09890) continued to fall by more than 22% in early trading. As of press release, it had fallen 22.78% to HK$41.70, with a turnover of HK$15.15 million. Notably, it rebounded 234% in the previous 16 trading days, and once recovered the vast majority of the 76% decline that plummeted on February 2.
According to reports, in the first half of 2023, the company successfully launched 35 new games. The average MAU for game products marketed and operated during this period reached 8.7 million, and ARPPU was RMB 509.4. In addition to the core game business, the company launched the “Scrap Ash” fast food brand and the “BrokoOli” trendy toy brand in 2020 and 2021, respectively, but the overall share of revenue was low. The consumer goods business contributed 3.9% of overall revenue in the first half of 2023, an increase of 89.9% over the previous year, making it a non-core business with a relatively low revenue share but rapid growth rate.
Anxin International pointed out that the company has seized the dividends of the development of legendary purchasing companies and has accumulated racetrack experience in game operation and marketing. In the future, the company will further open up the performance growth curve by deepening integrated research and operation, expanding game tracks and IP operations, expanding mini game tracks, and replicating models overseas.