At the beginning of the new year, Sora came out of nowhere, the world model potential began to be unleashed, and the AI revolution began to accelerate. Meanwhile, the State Internet Information Office released the fourth batch of in-depth synthesis service algorithm filing information on February 18, with the intention of regulating industry development and encouraging enterprises to continue to innovate. This filing covers various types such as image generation, video generation, digital people, intelligent dialogue, etc., and the scope of application covers various industries such as education, games, e-commerce, etc., such as NetEase's energy generation synthesis algorithm, Vipshop virtual fitting algorithm, and JD Wensheng map model algorithm. Among them, Babytree, as one of the few service platforms for mother and child families, has taken the lead in exploring intelligent services for mother and child families under the “AI+ Mother and Baby” strategy, taking advantage of technology and industry data advantages.
In-depth synthesis service algorithm filing is an important regulatory measure to ensure algorithm security, compliance, and control. It requires service providers to report detailed information on algorithms, technology, platforms, service forms, and application fields to the management agency to facilitate supervision.
According to reports, in 2023, Babytree officially released the maternal and child industry target model, Mika-Brain, and announced that it will be applied to Babytree's major product matrices to further enhance the experience of maternal and child users and young families. Mika-Brain is based on the high-quality corpus data that Babytree has accumulated over 16 years in the field of motherhood and child, and is committed to creating a vertical model that “knows the most maternal and child family users”. Through review and verification by BabyTree Platform's professional content team, Mika-Brain has strong expertise and accuracy in generating content in the mother and child domain.
Entering 2024, Babytree announced that with AI-MIKA as the underlying technical support, it is comprehensively advancing the AI-InBabyTree process, empowering the platform to improve quality and efficiency. The four key functions of the first upgrade, including AI Q&A, AI search, AI records, and AI assistants, are providing users with more intelligent and convenient services. At present, Babytree has gradually opened up AI commercial cooperation, such as big data on brand knowledge, enhanced search, intelligent voice recording, AI customer service and shopping guides for the mother and child community, etc., to meet the diverse needs of users in the childcare process.
It is worth mentioning that in the segmented lifestyle scene of young families, Babytree is focusing on promoting the implementation of two major smart product solutions, AI-Mika-inHome and AI-Mika-inCar. The aim is to cover high-frequency family life and car travel scenarios, and use AI technology to open up more interactive links for target users to achieve full-scene family service and marketing.
With the deepening exploration of artificial intelligence technology, the maternal and child industry has also ushered in a new era of intelligence. Diverse smart products for mother and child, such as AI bottles, artificial intelligence strollers, and smart diapers, have sprung up, bringing an unprecedented parenting experience to young families. Seizing the trends and opportunities of this era, supported by solid user data and operational experience, Babytree actively explores the application of AI technology in the field of mother and child, continuously promotes the intelligent upgrading of maternal and child products, and has also set a benchmark template for industry transformation, high quality and sustainable development.