Recently, Mr. Jin Ming, founder, CEO and chairman of the board of directors of Winner Fashion, was a guest interview with Gelonghui's high-end “Dr. Glenn Living Room”.

Referring to the original intention of the company's initial listing, Jin Ming said that if they want to raise the salary level of employees, it would be more reasonable for the capital market to evaluate the income of an employee.

Currently, he has no upper limit on his expectations for the development of the entire enterprise. This confidence comes not only from the growth of the company's 8 existing brands, but also from the set of brand building methodologies that the company has now mastered.

The company's current goal is to expand the size of the company and double profits. It may launch a ninth brand in 2025.

In terms of entrepreneurship, he believes that although success is an accident, having the right methodology is an inevitable factor for success. He also said that he is not optimistic about young people starting businesses because everyone needs time to settle down in an industry.

Finally, speaking about the meaning of life, he believes that it is very important to stay healthy. He has always been optimistic about life because he is convinced that tomorrow will be better.

Employee income makes it more reasonable for the capital market to evaluate,

There is no upper limit on the company's growth expectations

On the capital market side, referring to the original intention of the company's initial listing, Jin Ming said that one of the main reasons was to raise the salary level of employees. He believes that an employee's income should actually be assessed more reasonably by the capital market.

Some valuation models show that the company's valuation level has clear room for improvement compared to similar listed companies, and in terms of the company's revenue and profit growth targets, Jin Ming said that he is now confident about the growth of the entire company.

This confidence comes not only from the company's ability to grow its current 8 brands, but also from the set of brand building methodologies that the company has now mastered. This will greatly help the company to take on the development of some international brands in the Chinese market in the future, so I have no upper limit on my expectations for the development of the entire enterprise.

The goal is to expand the size of the company and double profit margins

The specific implementation was applied to the target company. Jin Ming said that it is difficult for peers to find the target brand. Currently, the company is paying more attention to Anta.

In terms of revenue, the company proposed two simple goals for the team. In 2025, it must double in at least three years under the new theoretical system. The company's total retail sales volume is 705.66 billion yuan in 2022, and the company's total retail sales are expected to reach more than 8 billion yuan or close to 9 billion yuan in 2023, so the company's target for 2025 is to reach about 15 billion yuan in retail sales. The second benchmark target is to double the company's retail sales to 30 billion yuan by 2030.

In response, Jin Ming explained that since the company may launch a ninth brand in 2025, the brand company may combine it with an international brand. Since the company is currently carrying out a categorical research and development strategy, based on market research, the company wants to find a category with insufficient supply in the market and lay out a category that is not good enough to create a new brand.

As for the company's valuation target, Jin Ming said that he has not made a specific estimate, but he stressed that the current goal is to increase the scale. At the same time, the company's operating efficiency will also improve. After the company's entire business process is improved, there is also an opportunity to increase profit margins, and the company's goal is to double the profit margin.

Having the right methodology is an inevitable factor for success,

Everyone needs to settle in the industry

When asked how to rate yourself if you compare life to a questionnaire and evaluate your life in a short way at this point in time, Jin Ming, chairman of Winner Fashion's board of directors, said that up to now, in terms of achievements, he would give himself a score of 75, because this is still far from the goal of a 90 point salary level in human resources proposed by the company ten years ago.

Jin Ming explained that the reason for using the salary level of the company's entire team as one of the core criteria for evaluating one's own life is the responsibility he bears as a successor.

When it comes to starting this business from scratch at the current point in time, Jin Ming said that he is also confident that it will succeed because he has mastered the methodology.

He said that although success was incidental, judging from the operation of the Anta Group, its success is inevitable, because Anta's operation has an underlying logic, and this is where LVMH succeeds. Every brand under LVMH has a very high probability of success, because its operation is very clear and methodological.

Regarding young people starting businesses, he said he is not optimistic: “Because in fact, everyone needs to settle down in an industry.” Jin Ming told the story of investing in fish farming with twists and turns, summing up a rule. Doing a good job in an industry takes 7 years to accumulate something before you can really understand this industry.

Staying healthy is very important,

I believe tomorrow will be better

As the CEO of a listed company with a market capitalization of 10 billion dollars, Jin Ming said that looking back, his biggest regret is that the company's brand has never been strong enough and has no position, but now he is confident that the company's brand will be established in three to five years.

Referring to the meaning of life, Jin Ming said that he has suffered from a painful illness, so he believes it is very important to stay healthy.

In the current economic downturn, he suggested that young people look at the world from a historical materialist perspective: human society must advance; there may be some painful turns at some point in time or region, but they must believe that one generation is better than one generation.

Jin Ming also said that he has always been optimistic about life because he believes tomorrow will definitely be better, that some turning point for the better may be not far away, and he must keep moving forward.