港股异动 | 奈雪的茶(02150)涨超8% 已开业加盟门店突破150家 多地门店单月营业额超70万

Changes in Hong Kong stocks | Nai Xue's Tea (02150) rose more than 8% and has already opened franchise stores, breaking 150 stores in many places, with a monthly turnover of over 700,000

Zhitong Finance ·  Feb 5 22:06

The Zhitong Finance App learned that Nai Xue's tea (02150) rose by more than 8%. As of press release, it had risen 7.38% to HK$2.62, with a turnover of HK$8.6784 million.

According to the news, Nai Xue's latest data shows that it has opened more than 150 franchise stores, more than 300 stores that have completed site selection, and more than 1,000 franchisees that have paid 100,000 yuan of intent. The monthly turnover of franchise stores in Hulunbuir, Fujian Longyan, and Shangqiu, Henan exceeded 700,000 yuan. According to reports, Nai Xue officially opened its business partner business in July last year and operated under the “direct management+franchise” model. Furthermore, Nai Xue's financial report for the first half of 2023 shows that the operating profit margin of its stores in all tier cities across the country has exceeded 20%, and the operating profit margin of stores in Tier 3 and 4 cities and below has reached 21.7%.

CITIC Construction Investment previously pointed out that in the first half of the year, the company verified the profitability of the model, multi-regional expansion, etc., and the formal opening of the partner model helped greatly to increase the scale effect of focusing on operational enablement capabilities and developing a sinking market. Stores maintained steady growth, and subsequent expansion of headquarters expenses and increased profit margins. The track logic has actually been improved, and the price range for products of 9 to 19 yuan has been strengthened, and the number of members has maintained a steady growth rate. Personnel and other costs have been greatly optimized. The floating rent model has advantages over cost flexibility. The share of takeout declined in 2023 and gradually returned to the normal range.

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