In the context of “double carbon”, greening has long become one of the important development trends in the washing industry. As a pioneer in low-carbon development, Blue Moon continues to use technology to empower product innovation and promote the green upgrading of the industry.
The Zhitong Finance App learned that from January 23 to 24, the 13th Charity Festival and 2023 ESG Influence Annual Conference will be held in Beijing. As always, the charity festival had a strong lineup. It not only invited Lang Lang, Wu Dajing, etc. as charitable ambassadors, but also attracted more than 1,200 representatives from the public welfare community, business, academia, media and other fields to attend, sharing the power for good.
As one of the most influential annual events in the field of charity in China, the charity festival award selection has also received a lot of attention from the industry. In this year's selection, the “regular customer” of the charity festival, Blue Moon (06993), a leading daily chemical company, won the “Responsible Brand of the Year Award” for the ninth year in a row for its outstanding performance in adhering to green development and actively fulfilling social responsibilities.
Over the years, Blue Moon has continued to implement the ESG action principle of “better products (services), friendlier environment, and happier society”, adhering to green and low-carbon development for a long time, and continuing to fulfill corporate social responsibility in development, thus promoting the high-quality development of itself and the industry.
Adhere to green and low-carbon development and actively promote the concentration and upgrading of the washing industry
In the context of “double carbon”, greening has long become one of the important development trends in the washing industry. As a pioneer in low-carbon development, Blue Moon continues to use technology to empower product innovation and promote the green upgrading of the industry.
Since its establishment, Blue Moon has promoted leapfrog upgrades in the industry twice, and discovered the development path of product greening in the process. In 2008, Blue Moon took the lead in promoting laundry detergent, driving the industry from “powder” to “liquid”. Compared to soap and powder, laundry detergent has the advantages of being easier to dissolve, easier to rinse, and more environmentally friendly. In 2015, Blue Moon launched the first pumped “Concentrate+” laundry detergent machine wash premium in China. Compared with ordinary detergents, concentrated detergent has a higher active ingredient content per unit volume, greatly improved washing efficiency, low foaming, easy to rinse, saves water and electricity, and has more environmental value. According to estimates by the China Washing Products Industry Association, if all Chinese consumers use concentrated detergent, they can save 8.567 billion kilowatts of electricity and reduce washing wastewater emissions by 2,421,000 tons per year.
In order to further promote green washing methods and promote the green development of the industry, Blue Moon continues to increase the concentration field, launch a variety of segmented concentration products suitable for different scenarios, and actively develop more efficient and environmentally friendly washing products. With its rich green achievements, Blue Moon became one of the first companies in the industry to obtain China's green product certification, and according to ESG reports, 26 of its products have obtained China's green product certification.
Today, China's green consumer market is in a stage of rapid development. According to data from the Environmental and Economic Policy Research Center of the Ministry of Ecology and Environment, in terms of implementing green consumption, the proportion of people who regularly buy green products increased from less than 40% in 2020 to more than 60% in 2022. Blue Moon, which has been deeply involved in this field for a long time, is expected to be favored by more green consumers and further increased in value in the new trend of green consumption.
Implement green production and operation to build multiple national-level “green factories”
At the same time, Blue Moon actively promotes green production throughout the entire process. From the beginning of plant design to production and operation management, Blue Moon adheres to environmentally friendly process technology. Through actively introducing high-efficiency production equipment, carrying out energy saving and emission reduction projects, and carrying out continuous optimization and improvement of refined operations, Blue Moon gradually establishes and improves a clean production system to achieve efficient improvement of energy and water efficiency. Blue Moon's Chongqing factory and Tianjin factory have successively become national “green factories”.
In addition, Blue Moon is also promoting green initiatives in various aspects such as packaging and logistics. For example, in the packaging process, we develop and promote lightweight and recyclable packaging materials; in the logistics process, optimize logistics routes and logistics packaging materials, etc., and take more measures to accelerate the green and low-carbon transformation of enterprises.
In response to the growing problem of climate change, Blue Moon is also actively promoting a number of carbon emission management tasks. According to reports, Blue Moon has completed greenhouse gas inventories for the entire value chain of 5 factories, full life cycle assessments for 8 core products, and carbon footprint certification for 4 types of core products. These major environmental indicators once again reflect Blue Moon's strength in green development.
Overall, Blue Moon has always moved forward steadily on the path of green development. The practical path closely matches the development of the times, actively exploits the power of business for good, and continuously consolidates the foundation of Blue Moon's sustainable development.
Actively assume social responsibility and contribute to a better life
As the backbone of social and economic development, enterprises must not only exert economic value, but also actively contribute to society. Blue Moon has always insisted on resonating with social development and realized social value by actively participating in public welfare undertakings.
Specifically, based on its professional advantages, Blue Moon has focused on carrying out a number of clean and health public welfare activities. For example, Blue Moon has supported the “I am a Little Angel of Health” project for many years. In 2023, it will set up health knowledge classes in kindergartens in 25 cities to convey the concept of clean health and help children develop good hygiene habits. In addition, Blue Moon also supported the “Health Plan - 'Hands' Care for the Future” charity project, donated 60 sinks to 100 schools in Guizhou in 2023, and carried out activities such as promoting health knowledge to help schools with health education.
Furthermore, Blue Moon is also implementing corporate social responsibility in disaster relief work. In August 2023, a massive torrential rain disaster occurred in Beijing-Tianjin-Hebei Province. Blue Moon immediately donated 10.16 million yuan worth of disinfection, sterilization and cleaning and protection materials; in December 2023, a 6.2 magnitude earthquake occurred in Jishishan County, Linxia Prefecture, Gansu Province. Blue Moon donated 5 million yuan worth of disinfection, sterilization, cleaning and protection materials to the affected areas to protect the health of people in the disaster area.
Cultural and sports activities are an important part of people's better lives. Blue Moon also continues to contribute in this field. Since becoming the chief sponsor of the University Student Art Fair in 2014, Blue Moon has provided an art gallery-level art display opportunity for nearly 24,000 works by about 7,300 artists over 10 years. In addition, Blue Moon also joined hands with the 31st World University Summer Games to provide high-quality cleaning guarantees to help the competition run smoothly as the official exclusive supplier of cleaning and care for the Universiade.
Behind receiving the Charity Festival Responsible Brand Award for 9 consecutive years is Blue Moon's long-term commitment to green public welfare undertakings. Industry insiders believe that by adhering to the green concept, social responsibility and collaboration with enterprise development for a long time, Blue Moon has implemented corporate citizenship in multiple dimensions, has also driven its own sustainable high-quality development, and has played an important role in the industry. As a consumer company closely connected to people's daily lives, Blue Moon guides people to start from the subtleties of life, actively drive the green and low-carbon transformation of clean methods, and help the green development of the whole society.