On January 17, 2024, the Tianjin Liang Qichao Memorial Hall successfully held the “Develop in Protection, Protect in Development” cultural heritage protection and inheritance exchange event.

The event unveiled the winning works of the city-wide “Discovering the Beauty of Cultural Relics” video competition and the Tianjin Cultural Expo Creative Product Design Competition, “Drinking Ice” century-themed cultural creativity, “Commemorating the 100th Anniversary of Liang Sili's Birth”, and “Architect Lin Huiyin”.

At the event, Yinsheng Shuhui Digital Co., Ltd. (hereinafter referred to as “Yinsheng Digital Hui”) and Shenzhen Tencent Computer Systems Co., Ltd. joined hands with the People's Government of Hebei District of Tianjin to sign a tripartite framework agreement on Yifeng District Celebrity Digital People and Immersive Cultural Tourism Projects.

From right to left: Yinsheng Shuhui, Tianjin Hebei District People's Government, Tencent

The picture shows Li Xiaoxia, Deputy District Governor of the Hebei District People's Government of Tianjin

The picture shows Zhou Jinhuang, executive director of Yinsheng Shuhui

According to reports, Yinsheng Shuhui will build a celebrity digital person project including but not limited to many historical celebrities such as Mr. Liang Qichao, and the “Ice Drinking Room” IP project at the Liang Qichao Memorial Hall based on the unique historical background and cultural attributes of the Yifeng District in Hebei District, to promote the integrated development of digital cultural tourism and cultural heritage, further enhance the upgrading of the consumption scene in Yifeng District, help expand the consumer industry in Yifeng and Hebei, and establish rich digital application scenarios for the cultural tourism sector.

AIGC brings immersionformulaA new cultural tourism experience

The Celebrity Digital People Project is the core of this tripartite collaboration, and it is also a pioneering digital cultural tourism project. By inputting real historical data and image models, the project combines advanced generative artificial intelligence (AIGC) technology to highly restore the images, words, and actions of historical celebrities to create vivid images of virtual digital historical celebrities.

In the past, digital people were mainly limited to the “guide” function. Today, with the help of AIGC technology, the digital capabilities of celebrities have been greatly improved. Digital people are not only an excellent virtual tour ambassador, providing visitors with vivid historical stories and background introductions, increasing visitors' understanding and awareness of tourist destinations, and growing into a historical “spokesperson” with intelligent and in-depth dialogue capabilities. Through “dialogue” with contemporary audiences across time and space, visitors can learn more about the lives, stories, and works of famous historical and cultural figures.

The application of AIGC+ digital people in the cultural tourism ecosystem will stimulate cultural innovation and meet diverse and individualized needs. Celebrity digital people have achieved an organic combination of history and modernity, bringing people a richer and deeper cultural experience, and revitalizing history and culture in the present.

Accelerate the implementation of the new “AIGC+ digital person” paradigm

The cooperation between Yinsheng Digital Hui and Tencent and the Hebei district of Tianjin marks a huge breakthrough in the development of digital cultural tourism in the Hebei district of Tianjin.

On the one hand, celebrity digital people themselves are an efficient digital promotion method, bringing new immersive cultural tourism experiences through AIGC technology. This will attract more visitors to visit and experience, and become a new growth point for the cultural tourism industry. On the other hand, digital technology will inject modern vitality into the protection and inheritance of historical and cultural heritage in the Hebei district of Tianjin, and celebrity digital people will gradually become the new business card of cultural tourism in Yifeng District.

In the digital age, the cultural tourism industry must continue to innovate and develop; this has become the exact direction of development. The Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, and the State Administration of Sports have jointly issued the “Action Plan for the Integrated Development of Virtual Reality and Industry Applications (2021-2026)”, which proposes the key tasks of “virtual reality+cultural tourism”, promoting the development of virtual reality digital experience products in cultural pavilions, tourist places and characteristic neighborhoods, and enabling outstanding cultural and tourism resources to “come alive” with virtual reality technology. Related policies are gradually being implemented, providing impetus for the accelerated implementation of this field.

In fact, with the support of AIGC, the digital human industry is booming. In order to seize the golden period of industry development, in 2023, Yinsheng Digital Hui launched a digital intelligence transformation and upgrading strategy to accelerate the deployment of digital equity and AIGC fields. Looking back at 2023, the company's transformation strategy was outstanding: the company established the Equity Business Center to develop the digital intelligent equity product system - Suhui Master; the company reached a cooperation with Tencent's AI intelligent creative assistant “Tencent Vision” to explore the commercial application value and possibilities of digital people through co-creating digital human scenario applications, etc., and has also explored business innovation implementation models in financial insurance; the company also officially established the Digital Human Division in Changsha to further increase investment in AIGC and digital human industry applications.

In the first month of 2024, the company achieved a key new breakthrough in the cultural tourism scene, took an important step in promoting the integrated development of culture and technology, and ushered in a good start to the new year. In the future, empowered by the Tencent Smart Film Ecosystem Alliance, Yinsheng Shuhui is expected to reach strategic cooperation with more partners to accelerate the implementation of the new “AIGC+ Digital People” paradigm.