The Zhitong Finance App learned that Huafu Securities released a research report saying that as currently the hottest snow and ice travel market, compared to traditional tourism, snow and ice tours have high investment attributes and a high return rate. In recent years, with the support of China's policies and the successful hosting of the Beijing Winter Olympics, the popularity of snow and ice tours has continued to rise, and the market has been improving for a long time. People's consumer sentiment is high, and young people have become the main consumer group, promoting innovative products in the ice and snow industry. The future industrial space is highly flexible. The bank believes that the hotel and travel sector is expected to recover structurally under the peak of tourism in the Double Festival.

Huafu Securities's views are as follows:

Looking at domestic snow and ice travel space from a long-term perspective.

As the popularity of snow and ice tours continues to rise, popular words such as “little potato” and “sugar tangerine” are all popular all over the internet. These names all reveal the heartfelt kindness and kindness of the passionate and pompous locals to tourists from the South. As the hottest snow and ice travel market today, compared to traditional tourism, snow and ice tours have high investment attributes and a high return rate. In recent years, with the support of China's policies and the successful hosting of the Beijing Winter Olympics, the popularity of snow and ice tours has continued to rise, and the market has been improving for a long time. People's consumer sentiment is high, and young people have become the main consumer group, promoting innovative products in the ice and snow industry. The future industrial space is highly flexible.

Trade and retail performance is good.

Last week, the Shanghai Composite Index fell 1.61% to 2881.98, the SME down 1.60% to 5646.90, and the GEM fell 0.81% to 1761.16. Retail sales rose 1.26% to 1959.40. The performance was stronger than the Shanghai Stock Exchange at 2.87 pct, better than the SME 2.85 pct, and better than the GEM 2.07 pct. Last week's social service performance was lackluster. The weekly decline was 1.17%. It ranked 18th out of Shenwan's 31 first-level industries. The commercial retail performance was good. The weekly increase was 1.26%, ranking 3rd, and the beauty care performance was excellent. The weekly increase was 5.08%, ranking 1st. Looking at the breakdown, general retail performance was the best, with a weekly increase of 2.48%, professional services the weakest, and a weekly decline of 3.72%.

Industry view: Winter tourism continues to be popular, and we are optimistic about targets with strong performance certainty.

1) Tourist circuit: Travel consumption increased on New Year's Day, and domestic tourism performance is expected to improve. The number of domestic travelers in China may exceed 6 billion in 2024. 2) Gold and jewelry circuit: With the support of high gold prices and continued consumer enthusiasm in 2023, I am optimistic about the performance of leading companies in Q4. The Spring Festival is approaching. In the year of the Dragon, on the one hand, I am optimistic about jewelry such as baby gold, and on the other hand, I am optimistic about the performance of Chinese zodiac products. 3) Pet circuit: The growth of the pet market is still certain, and we are optimistic about the cost-efficiency ratio of domestic brands and the return to elasticity of export business. 4) Medical and aesthetic circuit: Since 2023, medical and aesthetic terminals have been breaking prices frequently. The bank believes that products with new materials, new promotions, and price stability will receive institutional support in the current market, and products with slightly unstable prices may become institutional side drainage projects.

A quality company focused on structural recovery.

Main investment line 1: The hotel and tourism sector, which is expected to recover structurally during the peak of tourism in Shuangjie. It is recommended to focus on Jinjiang Hotel (600754.SH), Junting Hotel (301073.SZ), as well as high-quality scenic spots such as Sante Ropeway (002159.SZ), Songcheng Performing Arts (300144.SZ), Zhongxin Travel (002707.SZ), and China Youth Travel (600138.SH).

Main investment line 2: Domestic cosmetics, medical and aesthetic companies that focus on strong product and brand power, recommend Aimeike (300896.SZ), Perea (603605.SH), and Giant Biotech (02367).

Main investment line 3: Focus on pet racing tracks, which are expected to improve quarterly and are booming. It is recommended to focus on: China Pet Co., Ltd. (002891.SZ), Gaibao Pet (301498.SZ), and Petty Co., Ltd. (300673.SZ).

Main investment line 4: Focus on gold companies with high gold prices+high consumer enthusiasm and high dividends. I recommend Chao Acer (002345.SZ). It is recommended to follow: Zhou Dasheng (002867.SZ), Lao Fengxiang (600612.SH).

Risk warning: The epidemic affects consumption recovery, the impact of macroeconomic fluctuations, food safety risks, policy risks, dealer capital chain problems, selling products damaged brands, and the cost of raw materials fluctuated greatly.