At the beginning of the new year, “Floating Memories” was finally officially launched on January 2 to meet players.

Behind this, 2023 is a year of booming development in the game industry and a blowout in versions, so it's not easy to stand out from many new games. However, “Fukusheng Memories Exquisite” relies on the influence of the “Fukusheng” IP, superimposing three-dimensional promotion strategies and excellent game quality to achieve success.Go online3Tianhou, we are happy to see that the Apple App Store has reached the top of the free list3; Huawei App Store Bestseller TOP50。Therefore, this article will focus on “Floating Memories” as the first phenomenal game of the new year, and the blockbuster creation ideas behind it.

This is also expected to boost Friendship Time's performance recovery and further enhance its investment appeal.

Strong publicity to explore more customer acquisition space through “external positions”

First, the promotion strategy for “Floating Memories” is quite interesting. Based on its own game content,Friendship Time uses endorsements, IP linkages, offline travel, etc. to create an “external position.”Amplify the effects of all aspects of the game, enrich the IP ecosystem, and allow more players to discover, retain, and return to the game.

For example, with the official announcement that frontline male star Luo Yunxi has become the mobile game ambassador for “Floating Memories”, a series of online live broadcasts, offline big screen launches (Hangzhou, Qingdao, Suzhou, etc.), the airborne company's Suzhou headquarters cleaning, and in-game NPC copy registration activities are progressing simultaneously.

Generally speaking,There is a certain degree of image overlap between the game's player base and the star's fan base. As the spokesperson for “Floating Memories”, Luo Yunxi can attract the attention of its huge fan base based on her influence, appeal, and fans' trust, thereby increasing the game's popularity and brand image, and bringing a good user base to the game.

According to the data, on the first day that Friendship Time officially announced that Luo Yunxi was the spokesperson for “Fukusheng Reminiscence”, the game quickly occupied the top of the game's supertalk list and Weibo game buzz list. In the first week, the number of reservations for the game increased rapidly by more than 660,000, and the number of topics exposed on all platforms exceeded 1 billion. User reviews on major internet platforms also show the high level of recognition and interactivity of players for ambassadors. By the January 2 public beta, several game-related Weibo hits had appeared, such as #罗云熙空降浮生忆玲珑 #、 #浮生忆玲珑邀你共赴玲珑局 #（罗云熙演绎的TVC大片）等。 On the same day, Luo Yunxi also appeared on the live broadcast room to interact deeply with players and fans. According to platform data, the live broadcast volume of this live broadcast on both Weibo and Tencent platforms exceeded 2 million.

In addition to the star effect, “Fusheng Meilong” linked the consumer brand Brown Smoke and Rain. From December 31, 2023 to January 2, 2024, in three offline themed stores in Suzhou and Hangzhou, game character cosers such as Shen Changhuan, Yuan Chi, and Qin Zhiluo acted as one-day theme store managers to give everyone co-branded milk tea and various fun derivatives as shopping benefits.Through the advantages of the tea brand's offline stores and the eye-catching bamboo milk tea design, the exposure of “Floating Memories” was quickly raised.

From January 2 to March 2, Brown Smoke and Rain will also launch co-branded milk tea sales at offline physical stores in cities such as Suzhou, Hangzhou, Ningbo, Yangzhou, Zhenjiang, and Jinan. If you buy it, you can get custom game cup holders and co-branded game accessories.

Previously, “Fusheng and Remembering Delicate” also teamed up with the China Academy of Art to launch a series of joint research topics on Guofeng Aesthetics, integrating elements of Jiangnan culture, presenting lanterns in more diverse ways. At the same time, it also linked the Qili Shantang Scenic Area in Suzhou to launch a New Year's Eve citywalk tour of Shantang Street for the exquisite girl. While presenting a diverse image as a game brand, it has greatly promoted the inheritance and development of Chinese culture.

Also, during the game's pre-order promotion process, Friendship Time successfully opened up with strong channel integration capabilitiesApple, Huawei, Xiaomi and many other major reservation channel providers,Get multiple homepages and key recommendation positionsThrough deep cooperation with these heavyweight partners, “Fukusheng Memories Delicate” was able to be promoted in a comprehensive range of markets.Ensures wide coverage and accurate reach of games across all channels. This multi-channel advertising strategy not only increased the visibility of the game, but also laid a solid foundation for the successful launch of the game.

Innovative research and development to improve game quality and player experience in multiple aspects

In addition to publicity, what is more important is the research and development of “Floating Memories”. This time, too, there have been major innovations and iterations. This is reflected in various aspects such as style and gameplay, which significantly enhances the quality of the game and brings players an immersive gaming experience.

In terms of style, “Floating Memories” is innovatively designed from a multi-dimensional structure, focusing on creating a “mood” of Chinese aesthetics, and at the same time presenting it in a form where fiction and reality intermingle, showing a beautiful Jiangnan ancient style world. Take “Smoke and Rain Tower”, one of the main scenes in the game, as an example. The overall design uses many ancient buildings from the Tang and Song dynasties and related movies and TV dramas as examples. Combining Jiangnan aesthetic elements and game plot settings, it creates a thriving scene of singing and dancing, making players quickly feel involved.

As another famous attraction in the game, “Huamo Village” has a completely different texture. As can be seen from the actual camera, the mountains are full of flowers, the landscape is pleasant, and relaxed and elegant, and instantly pulls players from the bustling “smoke and rain tower” of the bustling city with song and dance to the laid-back rural scenery of Jiangnan.

As can be seen, what “Floating Memories” wants to create is not only a world with a very ancient aesthetic, but also an ancient world where players can truly immerse themselves and participate in it.

In terms of gameplay,“Fukusheng Memories Delicate” innovations incorporate clue decryption, adventure collection, and garden mansion DIY, pet development, multiple identity unlocking, Yunxi secret NPC gameplay, etc.It further enhances the degree of freedom, openness, etc. of this game, and also allows players to have a higher level of interactivity and a more immersive experience.

Among them, when multiple identities are unlocked, players become different identities such as chefs, pianists, dancers, and mechanics, experience different role-playing and social interactions, and fully enjoy a series of mini-game gameplay corresponding to different identities, which shows that the project team is full of sincerity. Furthermore, “Floating Memories” focuses on creating face-pinching gameplay. Detailed adjustments can be made to hairstyle, makeup, shape, clothing, etc. without dead ends, making it a true “thousand people, one thousand faces.”

hereNPC is no longer just a cold character model, but a secret agent named Yun-hee, a “beautiful man in costume” who is famous all over Gangnam, with a vivid image.For example, in the Adventure Campaign “Counterfeit Money Case,” Luo Yun-xi became a secret agent and appeared in white during the day, chatting with the public and gathering intelligence; during the action, he appeared in black to overcome danger and stir up players' emotions and emotions. Players can fully interact with Yunxi Secret in the game world and experience a pleasant and beautiful ancient everyday life together.

This kind of gameplay is different from the basic gameplay of the previous product “Born as a Song of Friendship” and other ancient mobile games on the market, forming a significant differentiating advantage.

epilogue

Based on good content+strong publicity, the game “Fukusheng Memories Exquisite” has already revealed its potential to be a hit.

Long before the public beta, “Floating Memories” had already received high reviews on TapTap. The official website shows that the number of online reservations has surpassed the 6 million mark. It can be seen that the market is extremely popular and interested in the game. After the launch, it also formed a network-wide impact with high-quality content and strong publicity, effectively breaking through the positions of multi-dimensional traffic platforms such as Douyin, Weibo, and Xiaohongshu, and eventually achieving a trend in app stores such as Apple and Huawei.

With the launch of the open beta, a wealth of exciting activities and content surfaced, bringing more surprises and expectations to players, giving more players the chance to experience its charm firsthand, or it can also trigger a more enthusiastic response and further word-of-mouth effect, driving the continuous improvement of Friendship Time's performance and valuation.