More and more domestic brands are joining in special activities to help Gansu, assuming social responsibility and responsibility.

For example, Urban Beauty. On December 20, Urban Beauty Group announced that it would donate a total of 10 million yuan of materials to people in the earthquake area of Jishishan County, including thermal clothing sets, thermal pants, pajamas, men's and women's underwear, etc., to support rescue work on the frontline of the earthquake area and help people in the affected areas resume normal lives as soon as possible.

At a deeper level, in today's deepening of ESG practices, environmental, social, and governance factors are playing an increasingly important role in consumption and business decisions. For brands, establishing a positive image with a sense of social responsibility and conveying positive values has multiple strategic significance.

At the same time,This phenomenon also reveals the awakening of domestic brands. Domestic brands have made the choice to move from “popularity” to “everred,” clearly establishing the image of major national brands.

It is foreseeable that domestic brands will open up a better development situation in the future. In particular, leading brands are expected to further enhance market competitiveness.

Using urban beauties as an observation sample, it can also be seen that urban beauties always insist on “business for good,” interpreting the undertones of domestic goods.

On the one hand, Urban Beauty has participated in special aid activities many times. For example, Urban Beauty previously donated 10 million yuan in materials to aid in flood relief in Henan, and more than 3 million yuan in material support to Guangxi Baise to win the epidemic prevention and control obstruction war.

On the other hand, from a commercial perspective, Urban Beauty insists on producing “good but not expensive” women's underwear, hoping to solve the pain points of demand for women's underwear consumption. Chairman and CEO of Urban Beauty Zheng Yaonan also summed it up in two sentences25 years of urban beauty entrepreneurship: “Accumulate steps, reach a thousand miles” and “do the right thing a thousand times, stop at perfection”.

Also, from the perspective of consumers, more and more consumers, especially young people, are choosing to support domestic products. The responsibility and responsibility embodied in domestic brands fully meets the needs of young people, and embraces and leads the social and consumer views.

Every time society needs it, in addition to companies such as Urban Beauty, public figures and ordinary people will lend a helping hand and join the ranks of support in whatever way they can. It is this kind of watching and helping each other overcome difficulties time and time again. Consumers are also happy to give back to related companies through “wild” consumption, showing mutual help and mutual assistance of “all for one, one for all”.

Overall, all aid actions are respectable. They are also the joint efforts of enterprises and consumers, generating tremendous positive energy and supporting a better life for the public. Seen from this perspective, the full rise of national brands may be inevitable for development, and brands such as Urban Beauty that assume social responsibility and responsibility have unique potential.