The Zhitong Finance app learned that recently, Jiangxi, Sichuan, Guangdong and other places have intensively issued a new round of consumer vouchers, making every effort to reach the peak year-end spending season. For the next consumer points such as New Year's Day and New Year's shopping festivals, issuing consumer vouchers and introducing corresponding consumer promotion measures will help stimulate consumption in the fourth quarter to achieve the annual growth target.

The consumer vouchers issued in this round include hot areas of long-term consumption by residents, such as automobiles, home appliances, cultural tourism, and restaurants. They cover a wider range of people, and also account for a high share of consumer spending.

The Jiangxi Provincial Department of Commerce said that “2023 Jiangxi Provincial Automobile Vouchers” totaling 19.53 million yuan will be issued to the province in December 2023. The period for applying for and purchasing the vouchers is from 0:00 on December 1 to 24:00 on December 31, 2023, supporting online and offline merchants to pay and spend.

The Sichuan Provincial Department of Commerce said that for key consumer areas such as supermarkets, households (home appliances), and restaurants, etc., the 2023 “Shuri Comfort · Warm Winter Fun” vouchers will be issued throughout the province, with a provincial financial investment of 100 million yuan.

According to information from the Haikou Municipal Bureau of Commerce, starting at 10 a.m. on November 25, a new batch of Haikou City Outlying Islands duty-free vouchers totaling 1.5 million yuan will be distributed through the Douyin Lifestyle Service platform. You can enjoy up to 15,000 yuan off 1,500 yuan, and you can also enjoy discounts at duty-free shops and offline stores.

In addition, Guangdong will issue 100 million yuan of cultural tourism vouchers to residents and tourists spending in Guangdong, 1 million discounted tickets to scenic spots, 1 million discounted air tickets, and 10,000 discounted guest rooms.

In terms of policy, on November 27, the “Certain Measures on Restoring and Expanding Consumption” (hereinafter referred to as the “Measures”) formulated by the Sichuan Provincial Development and Reform Commission was officially issued and implemented. The “Measures” set out 22 detailed measures in eight areas, including vigorously promoting automobile consumption, strengthening consumption of household appliances, expanding consumption of food and cultural tourism, promoting consumption of entertainment and sports exhibitions, promoting consumption of health services, digging deeper into rural consumption, expanding new types of consumption, and optimizing the consumption environment.

On November 24, the official website of the Guangdong Provincial People's Government announced “Certain Measures to Further Boost and Expand Consumption in Guangdong Province” (“Measures”), which proposed 27 specific measures in 8 areas, including stabilizing automobile consumption, promoting consumption of household appliances and electronic products, stabilizing housing consumption, and promoting the expansion and quality of service consumption, further boosting consumer confidence and unleashing the consumption potential of Guangdong residents.

Earlier, the Sanya Municipal Bureau of Commerce issued “Certain Measures to Further Promote Consumption Growth in Sanya in 2023", which calls for vigorous implementation of duty-free promotions, issuance of duty-free vouchers, and encouragement and guidance for duty-free business entities to organize duty-free promotional activities.

On November 15, the National Bureau of Statistics released the performance of the national economy in October 2023. Overall, the national economy continued to recover and improve in October, the main indicators continued to improve, and the economy was generally running smoothly.

Data show that from January to October, total retail sales of consumer goods in China totaled 38.54 trillion yuan, an increase of 6.9% over the previous year. In October, total retail sales of social consumer goods were 4.3 trillion yuan, up 7.6% year on year. The growth rate was 2.1 percentage points faster than in September, and rebounded for 3 consecutive months. Among them, retail sales of goods increased 6.5% year on year, and the growth rate was 1.9 percentage points faster than in September.

Zhou Maohua, a macro researcher at the Financial Markets Department of Everbright Bank, remains optimistic about the subsequent recovery in retail sales of goods. He said that as prices gradually pick up, employment and income continue to improve, consumer confidence picks up, the driving effects of a steady recovery in real estate, and the traditional peak consumption season at the end of the year, it is expected that domestic retail sales of goods will gradually return to year-round levels.

Related concept stocks:

Car direction

BYD shares (01211): In October 2023, sales volume of new energy vehicles was 301,833 units, compared to 217,816 units in the same period last year; in January-October, sales of new energy vehicles were 2,381,471 units, up 70.36% year on year.

Ideal Car-W (02015): Sales volume for the first three quarters of this year was 244,200 units. In the third quarter financial report, Ideal's delivery guidelines for the fourth quarter were 125,000 to 128,000 vehicles, an increase of 169.9% to 176.3% over the previous year.

Home appliances, home direction

Haier Smart Home (06690): The company's main products include refrigerators/freezers, washing machines, air conditioners, water heaters, kitchen appliances, small household appliances, and U-Home smart home products.

Hisense Home Appliances (00921): The company achieved operating income of 64.90 billion yuan in the first three quarters, an increase of 13.81% over the previous year; net profit of the mother was 2,426 billion yuan, an increase of 126.76% over the previous year.

Cultural tourism, catering, retail

Huazhu Group-S (01179): According to Huazhu Group's third quarter earnings data, Huazhu has 9,157 hotels in operation worldwide, the number of guest rooms has reached 885,756, and 2,970 hotels to be opened.

Ctrip Group-S (09961): In the third quarter, Ctrip's domestic hotel bookings increased by more than 90% year on year, more than 70% over the same period in 2019; outbound travel recovered significantly. Although cross-border air passenger traffic in the third quarter only recovered to about 50% of the same period in 2019, Ctrip's outbound hotel and flight bookings have recovered to around 80% of the same period in 2019.

Haidilao (06862): Domestic hot pot restaurant leader. Haidilao achieved net profit of 2.26 billion yuan in the first half of the year, which is close to the whole of 2019.

Anta Sports (02020): The number one sports brand in China with a high level of prosperity in the brand apparel industry, precise differentiated positioning, and a perfect multi-brand matrix. Everbright Securities said that in the fourth quarter “Double Eleven” promotion, the company will take turnover as the primary goal, increase inventory digestion, and hope that inventory levels will return to normal by the end of the year, and look forward to peak season sales performance in the fourth quarter.