SHANGHAI, November 17, 2023/PRNewswire/ -- On November 17, the 2023 China International Stationery and Office Supplies Exhibition (Paperworld China 2023) arrived at the Shanghai World Expo Exhibition Hall as scheduled.

As a Chinese stationery brand loved by Chinese people, Chenguang showcased a number of innovative products under the theme of “Good Stationery with Temperature”. Chenguang Klipp, as the B2B integrated digital e-commerce platform that Chenguang Group has focused on building in recent years, also came to the exhibition site. At the same time as the exhibition, Chen Huwen, chairman of Shanghai Chenguang Stationery Co., Ltd., was invited to attend the “Student Stationery Quality, Safety and Development Conference” and deliver a keynote speech.

Write a sustainable and responsible Chinese stationery brand with a sense of temperature

As a warm and responsible company, Chenguang has continued to focus on topics related to sustainable development in recent years, and has become the first listed company in the Chinese stationery industry to publish an ESG report. With “writing a sustainable business future” as its sustainable development vision, Chenguang actively promotes the implementation of sustainable strategies, leads the sustainable development of the industry, and shows the world the responsibility and responsibility of Chinese brands.

On the basis of adhering to product quality, Chenguang continues to promote sustainable product innovation, continuously seek renewable, degradable, safer and healthier raw materials, and actively explore N possibilities for green stationery. Starting a green life with one stroke, Chenguang hopes to use sustainable products as carriers to encourage more young consumers to start with small things in life, implement the concept of sustainability, and create a better future together.

At the exhibition site, a series of innovative green stationery brought by Chenguang attracted attention. For example, with Meituan's “Qingshan Project”, the first carbon-neutral stationery created by recycling discarded lunch boxes, and won the “2023 Idea Xing Xing Green Award” for this innovative green design concept; recycling used LCD TVs, and each gel pen can reduce carbon emissions by 49GCo for the world₂e's Environmental Journal - Carbon Reduction Plan series; incorporating plant debris such as sugar cane, wheat, and fir into the pen holder, and calling on the public to protect endangered marine animals with biodiversity...

Gather a glimmer of light to warm your childhood. Chenguang has been actively involved in public welfare for many years, focusing on rural aesthetic education, the development of special children groups, etc., to help more children unleash their creative dreams, better discover beauty, experience love, and create beauty. On site, Chenguang showcased the results of public welfare projects such as the Lameishi Art Curriculum Program and Morningstar Kids. Among them, the “Children of the Morning Star” series of products combines concepts such as outstanding paintings of children with autism, the labor of older autistic children, and the integration of rural women with intangible heritage, etc., not only driving rural revitalization, but also providing job opportunities for older autistic people. At the same time, this warmth is conveyed to more people through the products.

Make innovative, consumer-centered designs with a sense of temperature

Consumer-centered, Chenguang invests more than 100 million yuan a year in technology research and development and product innovation based on insight into consumption pain points behind big data, and launches thousands of products to meet different consumer needs and accompany the growth of many students. At the exhibition site, Chenguang brought many award-winning products with independent innovative designs, such as the maglev gel pen, the Smile 360 brush, the anti-pinch mini stapler, and the smart pinyin machine.

Among them, the Chenguang magnetic-levitation gel pen pioneered the addition of a magnetic buffer device to the pen grip, using the principle of “same pole rejection” to relieve writing pressure, and won the 2021 German iF Design Award for this innovative design. The Smile 360 brush gel pen uses a silicone soft brush cover. The pressure relief massage prevents hand sweat, and effectively relieves pressure on fingertips. It can be called the Student Party's artifact for brushing questions. The anti-pinch mini stapler, which won the 2022 German Red Dot Award, pioneered an anti-pinch structure design, with Morandi colors and a mini design that is easy to carry, easy to use and look at.

With the development of technology, new smart stationery is being welcomed by more and more students and parents. At this exhibition, Chenguang brought an intelligent pinyin machine specially designed for children in the early childhood stage. Through multimedia and interactive teaching forms such as sound and images, it helps children systematically learn pinyin knowledge while making the learning process more vivid and interesting, further stimulating their enthusiasm for learning. At the same time, it also won the “2023 Thought Innovation Award” for its innovative technology and design.

Protect the health of students and lead the high-quality development of the industry

The quality and safety of stationery supplies is related to children's physical and mental health. The “Student Stationery Quality, Safety and Development Conference” hosted by the China Cultural, Educational, and Sporting Goods Industry Association was held at the same time as the Stationery Fair in order to further consolidate and improve the achievements of the “Children and Student Products Safety and Protection Campaign” and help the industry develop with high quality.

As a representative of student stationery manufacturers, Chenguang bears the heavy trust of the industry and the trust of consumers, and always insists on playing a leading role in demonstrating to ensure the quality and safety of children's and student stationery and other products with ingenious quality. At the conference, Chen Huwen, director of the Student-specific Stationery Committee of the China Cultural, Educational, and Sporting Goods Association and chairman of Shanghai Chenguang Stationery Co., Ltd., delivered a keynote speech on “Development Status and Trends of the Chinese Student Stationery Industry”.

“The sales channels for student stationery in the Chinese domestic market are constantly being broadened and optimized. The entire industry needs to keep up with market changes, continuously innovate marketing methods, and attract more consumers' attention and participation.” Chen Huwen said, “In the future, we hope that enterprises, the government and industry associations will work together to strengthen the domestic brand building of student stationery around development trends such as individualization, intelligence, green environmental protection, etc., on top of the core basic requirements for ensuring high quality and strong safety, and promote the transformation of the entire industry from made in China to creative in China, and from a manufacturing power to a quality power.”

Yao Hongjun, vice president of Shanghai Chenguang Stationery Co., Ltd., took the stage to read out the “Proposal for 'One Hundred Enterprises, One Thousand Stores' to Build Student Stationery Quality and Safety Activities”, and Jiang Najie, Secretary General of the Special Committee on Student Stationery of the China Cultural, Education, and Sporting Goods Association, read out the three-year plan for the event. Finally, the guests present, the leaders of the association, and relevant leaders of the special committee took the stage to jointly launch the event.

It was dug 10,000 meters deep within a meter-wide industry. Chenguang will continue to stand at the forefront of trendy cultural life through warm and sustainable innovative design, leading new trends in cultural and creative stationery consumption, while working with industry partners to protect children's healthy growth and push the stationery industry in the direction of higher quality.

Chenguang Stationery Brand Introduction

As one of the world's largest stationery manufacturers, Chenguang has always been committed to making study and work happier and more efficient. The products cover four major fields of writing instruments, student stationery, office stationery and other related products. The company is inIt was officially listed on the main board of the Shanghai Stock Exchange on January 27, 2015, with stock code 603899.

Morning light covers nearly the whole countryThere are 70,000 retail terminals, and thousands of new products are launched every year based on market demand. The products are exported to more than 50 countries and regions around the world. The company is headquartered in Shanghai, China, and has an industrial park covering a total area of 550 acres. The China Pen Industry Base, China Pen Center, National Industrial Design Center, and China Light Industry Pen Engineering Technology Key Laboratory are all located here.

Chenguang has maintained rapid double-digit growth over the past ten years.Total revenue for 2022 was RMB 19.096 billion, an increase of 13% over the previous year.

Chenguang Colipp brand introduction

As the main focus of Chenguang Group in recent yearsSince its establishment in 2012, Chenguang Colipu, a B2B integrated digital e-commerce platform, has provided one-stop service procurement solutions for various types of enterprises to reduce costs and increase efficiency, covering four major business segments: one-stop office, MRO industrial products, marketing gifts, and employee benefits. Currently, Chenguang Colipu's customer network covers 31 provinces and cities across the country, serving various customers such as government, finance, central state-owned enterprises, middle market (top 500 private enterprises), MA (top 500 foreign investors), etc., and has developed into one of the leaders in the e-commerce procurement industry in the government and enterprise supply chain.