Yingyuzhou (03700) fell more than 4%. The stock had risen by more than 30% since the beginning of November since the beginning of November due to its involvement in the concept of a short drama. As of press release, it fell 4.26% to HK$0.9, with a turnover of HK$2,662,700.
The Zhitong Finance app learned that Yingxiu (03700) fell by more than 4%. The stock had risen by more than 30% since the beginning of November since the beginning of November due to its involvement in the concept of a short drama. As of press release, it fell 4.26% to HK$0.9, with a turnover of HK$2,662,700.
According to the news, according to CCTV news reports, since last year, the State Administration of Radio, Film, and Television has continued to carry out online micro-drama management work, strengthen standardization and management, and effectively purify the online micro-drama industry ecosystem. The next step is to once again carry out a one-month special rectification of online short dramas. Analysts say that strengthening the regulation and supervision of short dramas is an inevitable requirement for the orderly development of the industry. On the capital side, the trend of short dramas being sought after in the secondary market is already very obvious. If they are not regulated or restricted, they may cause adverse consequences in the primary market in the future.
According to Shouchuang Securities's previous research report, Yingyuan began laying out a short drama circuit in the second half of 2022. With its first-mover advantage and strong promotion and marketing capabilities accumulated earlier in live streaming and social networking services, it quickly entered the first tier of the industry.