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CENTR Enhanced Selling Network Growing Rapidly

CENTR Enhanced Selling Network Growing Rapidly

CENTR 增强型销售网络快速增长
newsfile ·  2023/09/14 09:00

Vancouver, British Columbia--(Newsfile Corp. - September 14, 2023) - CENTR Brands Corp. (CSE: CNTR) (FSE: 303) (OTCQB: CNTRF) ("CENTR" or the "Company"), a pioneering force in the functional wellness beverage industry, is thrilled to provide an update regarding the growth achieved by the Company's distributor network in the first six months since launching CENTR Enhanced. Thanks to the efforts of the Company's selling network, including KeHE Distributors, CENTR has witnessed increased selling turnover and above-average sales velocities within both existing and new accounts. The Company believes the strong retail growth of CENTR Enhanced can be attributed to CENTR's expanding strategic distribution matrix. In just a short period of time, CENTR has expanded its distributor network by over 800% and is continually working to onboard additional distributors in key markets. In California alone, the Company has more than eight distributors driving the expansion of CENTR Enhanced, which now reaches over 10,000 points of distribution. These existing distributors serve more than 5,000 retail accounts. While CENTR's growth in California has been accelerating, the Company is also pleased to announce significant advancements in sales in the mid-western United States. CENTR has established partnerships with leading distributors and retailers in this region, including Spartan Nash and S. Abraham and Sons, Inc. These partnerships offer CENTR valuable connectivity and distribution channels to thousands of retailers across the Midwest. These retailers are enthusiastic about introducing functional beverage brands like CENTR.

温哥华,不列颠哥伦比亚省-(Newsfile Corp.-2023年9月14日)-Centr Brands Corp.(CSE:CNTR)(FSE:303)(OTCQB:CNTRF)(“中心“或”公司“),功能保健饮料行业的先锋力量,非常高兴地提供了自推出Centr Enhance以来,公司经销商网络在前六个月实现增长的最新情况。由于包括科赫经销商在内的公司销售网络的努力,CENTR在现有客户和新客户中的销售营业额和高于平均水平的销售速度都有所增加。本公司相信CENTR Enhanced零售业务的强劲增长可归功于CENTR不断扩大的战略分销矩阵。在很短的时间内,CENTR已经将其经销商网络扩大了800%以上,并继续努力在关键市场增加更多的经销商。仅在加利福尼亚州,该公司就拥有8家以上的分销商,推动CENTR ENHANCED的扩张,目前已达到10,000多个经销点。这些现有的分销商为5000多个零售客户提供服务。虽然Centr在加利福尼亚州的增长一直在加速,但该公司也高兴地宣布,在美国中西部的销售取得了重大进展。CENTR已经与该地区领先的分销商和零售商建立了合作伙伴关系,包括斯巴达·纳什和S.Abraham and Sons,Inc.这些合作伙伴关系为CENTR向中西部数千家零售商提供了宝贵的连接和分销渠道。这些零售商热衷于推出像CENTR这样的功能饮料品牌。

"We are thrilled by the excitement we are receiving from both national and leading regional distributors to bring on CENTR Enhanced nootropic and adaptogenic sparkling waters into their portfolio of healthy and functional beverages," said Company CEO Arjan Chima. "From smaller regional independent grocers to mid-sized and large-scale national chains, we are continuing to see retailers expand their shelf space for these functional beverages," continued Mr. Chima.

该公司首席执行官阿扬·奇马表示:“我们从全国和地区领先的分销商那里得到的兴奋之情令我们兴奋不已,他们将CENTR增强型滋养和适应起泡水引入他们的健康和功能饮料产品组合。”“从规模较小的地区性独立杂货商到中型和大型全国性连锁店,我们继续看到零售商为这些功能饮料扩大货架空间,”奇玛先生继续说道。

"Increasingly, category managers for more traditional conventional chains are beginning to invite CENTR to participate in new item cut ins, outside of their planned resets and category reviews," said CENTR's head of sales Josh Rosinsky. Mr. Rosinsky indicates that "many of these buyers had the opportunity to discover and taste CENTR Enhanced at recent key annual functional beverage conferences (such as Natural Products Expo West), which prompted their engagement with CENTR to enter their channels on an accelerated basis. We are expecting similar success as we showcase CENTR Enhanced at Natural Products Expo East's Harvest Festival later this month." As a brand committed to promoting holistic well-being, CENTR will be showcasing its groundbreaking range of functional wellness beverages, providing attendees with an exclusive opportunity to experience the future of wellness firsthand.

Centr的销售主管乔希·罗辛斯基表示:“越来越多的传统连锁店的品类经理开始邀请Centr参与新的商品切入,而不是计划中的重置和品类审查。”罗辛斯基先生表示:“这些买家中的许多人都有机会在最近的重要年度功能饮料会议(如西部天然产品博览会)上发现和品尝到了CERT Enhated,这促使他们与CERT加速进入他们的渠道。我们期待着在本月晚些时候的东部天然产品博览丰收节上展示CERT Enhated时,也能取得类似的成功。”作为一个致力于促进整体健康的品牌,CENTR将展示其开创性的功能健康饮料系列,为与会者提供亲身体验健康未来的独家机会。

As the Company closes out its current year and heads into 2024, CENTR is anticipating its retail account base to grow significantly as the Company executes a packed calendar for major grocery chain category reviews and resets. Notably, CENTR's docket of major chain category reviews over the coming year represents 22,000 additional retail accounts. The Company believes recent success being brought into mid-sized chain additions such as 11 Lassens high-end natural foods grocery stores in California foreshadows a high success rate for CENTR Enhanced as the Company executes on its plan.

随着公司结束本年度并进入2024年,CENTR预计其零售客户基础将大幅增长,因为公司将执行一份紧凑的日历,对主要杂货连锁店类别进行审查和重置。值得注意的是,Centr在未来一年对主要连锁店类别的审查记录代表着额外的2.2万个零售账户。该公司认为,最近在中型连锁店(如加州的11家拉森高端天然食品杂货店)中取得的成功预示着,随着公司执行其计划,CENTR将获得更高的成功率。

The Company believes CENTR's continued distributor growth and advancement into major chains throughout the upcoming category review cycles will correspond to the most significant increase in distribution, geographic coverage, and total retail accounts since the Company's inception.

该公司相信,在即将到来的品类审查周期中,CENTR分销商的持续增长和向主要连锁店的发展将与该公司成立以来在分销、地理覆盖和零售总账户方面的最显著增长相对应。

About CENTR Brands Corp.
CENTR Brands Corp. is one of North America's leading functional wellness beverage companies dedicated to promoting holistic well-being. With a commitment to providing high-quality products and exceptional customer experiences, CENTR offers a range of functional wellness beverages that support individuals in their pursuit of balanced and healthy lifestyles. By leveraging innovative technology and embracing consumer-centric strategies, CENTR empowers customers to prioritize their well-being and discover the benefits of wellness beverages.

关于Centr Brands Corp.
Centr Brands Corp.是北美领先的功能保健饮料公司之一,致力于促进整体福祉。CENTR致力于提供高质量的产品和卓越的客户体验,提供一系列功能性健康饮料,支持个人追求平衡和健康的生活方式。通过利用创新技术和拥抱以消费者为中心的战略,CENTR使客户能够优先考虑他们的福祉,并发现健康饮料的好处。

The Company produces CENTR CBD, a family of sparkling, low calorie CBD beverages; CENTR Instant, a family of on-the-go, adaptogen-based CBD powders; and CENTR Enhanced, a family of refreshing, ZERO calorie, non-CBD, nootropic and adaptogen sparkling waters incorporating a variety of science-backed ingredients.

该公司生产Centr CBD,这是一个含气、低卡路里CBD饮料系列;Centr Instant,一个在路上的、基于适应基因的CBD粉末系列;以及Centr Enhanced,一个清爽、零卡路里、非CBD、嗜性和适应基因起泡水系列,融合了各种科学支持的成分。

The Company's ethos revolves around functional efficacy, exceptional flavor, and a visual design that resonates with consumers seeking a well-rounded approach to wellness.

该公司的精神围绕着功能功效、特殊的味道和视觉设计,以引起寻求全面健康方法的消费者的共鸣。

For more information on CENTR Brands visit or contact us at media@findyourcentr.com. Be sure to follow us on social media @findyourcentr. Consumers that do not yet have a local CENTR Brands retailer can visit our online store at: . The CENTR Brands app is now available for download on either the App store or Google Play store.

欲了解有关Centr Brands的更多信息,请访问或发送电子邮件至media@findyourcent.com与我们联系。一定要在社交媒体@findyourcentr上关注我们。还没有当地Centr Brands零售商的消费者可以访问我们的在线商店:。Centr Brands应用程序现在可以在App Store或Google Play商店下载。

On behalf of the Board,

我谨代表董事会,

CENTR BRANDS CORP.
/s/ Arjan Chima
Arjan Chima, Chief Executive Officer

Centr Brands Corp.
/s/Arjan Chima
首席执行官Arjan Chima

Forward-Looking Information
This press release may contain "Forward-Looking Statements" within the meaning of applicable Canadian securities laws. Forward-looking statements are not comprised of historical facts. Forward-looking statements include estimates and statements that describe the Company's future plans, objectives or goals, including words to the effect that the Company or management expects a stated condition or result to occur. Forward-looking statements may be identified by such terms as "believes", "anticipates", "expects", "estimates", "may", "could", "would", "will", or "plan". Since forward-looking statements are based on assumptions and address future events and conditions, by their very nature they involve inherent risks and uncertainties. Although these statements are based on information currently available to the Company, the Company provides no assurance that actual results will meet management's expectations. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information. Forward-looking information in this news release includes, but is not limited to, the Company's intentions regarding its objectives, goals or future plans and statements, the value proposition the Company offers to consumers, the Company's ability to capitalize on global health & wellness trends, its ability to grow revenue opportunities and improve returns to its shareholders, the Company's positioning in the emerging health beverage market and the Company's ability to drive sustainable, industry-leading growth. Many factors, both known and unknown, could cause results, performance or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.

前瞻性信息
本新闻稿可能包含适用于加拿大证券法的“前瞻性陈述”。前瞻性陈述不包含历史事实。前瞻性陈述包括描述公司未来计划、目标或目标的估计和陈述,包括公司或管理层预期将出现的情况或结果的表述。前瞻性陈述可以用“相信”、“预期”、“预期”、“估计”、“可能”、“将”或“计划”等术语来识别。由于前瞻性陈述以假设为基础,涉及未来的事件和情况,因此它们本身就具有内在的风险和不确定性。虽然这些陈述是基于公司目前掌握的信息,但公司不能保证实际结果将符合管理层的期望。前瞻性信息涉及的风险、不确定性和其他因素可能导致实际事件、结果、业绩、前景和机会与此类前瞻性信息明示或暗示的情况大不相同。本新闻稿中的前瞻性信息包括但不限于,公司对其目标、目标或未来计划和声明的意图,公司向消费者提供的价值主张,公司利用全球健康和健康趋势的能力,增加收入机会和提高股东回报的能力,公司在新兴健康饮料市场的定位,以及公司推动可持续的、行业领先的增长的能力。许多已知和未知的因素可能导致结果、业绩或成就与此类前瞻性陈述明示或暗示的结果、业绩或成就大相径庭。除适用法律、规则和法规要求外,公司不打算也不承担任何义务更新这些前瞻性陈述或信息,以反映假设的变化或环境的变化或任何其他影响此类陈述和信息的事件。

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