Attack the market and double your performance!On September 12, Hongdou Co., Ltd. (600400.SH) held a mobilizing conference for 100 days of fighting, with firm confidence and determination, vigor and hard work to attack the market, catch hot products, and shine the brand, sounded the trumpet for the fourth quarter, and made every effort to win the annual success!
100 stores opened during National Day Golden Week, a net increase of 200 companies is planned for the whole year
In the context of multiple complex industries, how to gain more market share is a question that many companies are thinking about. Hongdou Co., Ltd., which has an innate advantage in the menswear sector, has taken the initiative, actively implemented an omni-channel strategy, eliminated low-quality stores, obtained better structural development, and firmly grasped the new trend in channel development.
The company is promoting “sixth-generation” stores. The comfortable shopping environment brings consumers a new shopping experience from within, and at the same time refreshes the corporate image. As of the end of June 2023, Hongdou Co., Ltd. had 922 stores.
In the process of steady growth in the number of stores, Hongdou Co., Ltd. proposed a net increase of 200 stores by 2023, further strengthening the model market in Wuxi and doing a good job in store management. The first proposed store goal is that Hongdou Co., Ltd. is optimistic about the development of menswear brands, and the second shows that Hongdou Co., Ltd. attaches importance to comprehensive omnichannel development.
It is reported that during the peak clothing season in the fourth quarter, Hongdou Co., Ltd. will accelerate the pace of new openings and upgrades, and mainly enter mainstream business districts to increase channel density. In particular, during the 11th National Day Golden Week, it will concentrate on opening 100+ stores to increase brand potential and reach consumers through high-frequency and high-potential channels.
With channels as support, under multiple dimensions, Hongdou Co., Ltd. has always been committed to the path of comfortable menswear. For enterprises, the integration of knowledge and action will inevitably bring about another leap forward. The path of store expansion in the second half of the year will improve.
Take the zero-sense comfort shirt as the guide to create a comfortable menswear matrix
The popular Hongdou 0 sense comfortable shirt has been upgraded with DIOR's former visual master, and continues to have a luxury quality. Using this star product as a starting point, Hongdou has gradually won recognition from users, industry, platforms, channel providers, etc., and has received the “National Network's Leading High-End Shirt Sales” market status certification from the internationally renowned consulting agency Sullivan.
At present, Hongdou Co., Ltd. has formed a product development system focusing on classic and comfortable menswear. In recent years, with ARMANI HaraPatrick Grandin, Vice President of Design, Fabio, former design director of MONCLER, and ESMOD Beijing Fashion College collaborated to form a mature menswear R&D and design team to continue product innovation. So far, the company has obtained authoritative product quality certifications from 9 countries around the world, including Germany, the United Kingdom, and Switzerland, and has participated in formulating 1 national standard, 4 industry standards, and 3 group standards.
In August of last year, precisely because of our deep insight, understanding, and practice of comfortable menswear,Hongdou Co., Ltd. was awarded the title of “Founder of the Comfortable Menswear Track” by the China Apparel Association, and jointly released the first report on the innovation and development trend of the comfortable menswear industry in China.
In the fall and winter of this year, Hongdou Co., Ltd. joined hands with former DIOR visual master to launch more comfortable new products. Among them, the Hongdou Soothing Goose Jacket is an innovative soft knit fabric, which is as soft and comfortable as a cloud. With a classic business fit and color scheme, it elevates the comfort of the down jacket to a new dimension.
At London Fashion Week in the UK, national brands shine in the top three fashion highlands
After Hongdou Co., Ltd. landed in London, England in September of last year and collaborated with international supermodel Jin DaChuan Shuangcheng to perform “Comfort in One,” which attracted the attention of media at home and abroad,In September of this year, Hongdou is about to land in London once again. It was invited to “London Fashion Week”, one of the four famous international fashion weeks, and has successively appeared in the three major fashion highlands of Milan and Paris, shining on the international show.
At London Fashion Week,Hongdou Co., Ltd. will join hands with former visual master Dior to release a new series of comfortable products, including Hongdou's comfortable goose down jacket, zero feel comfortable shirt, and capsule series down jacket. The collision between Oriental aesthetics and world fashion trends will add a different touch of color to this fashion feast, presenting a fashion style belonging to comfortable Chinese menswear.
Ingenuity has been passed down for 66 years, so that more people can wear luxurious and comfortable menswear! Hongdou Co., Ltd. is increasingly exploring the intertwined integration of exquisite craftsmanship and modern aesthetics, highlighting the unique aesthetics of Oriental comfort, bringing the confidence and strength of Chinese brands to the international stage, and leading new trends in comfort fashion!