Gelonghui August 28th 丨Hometown Interactive (03798.HK) announced its interim results. For the six months ended June 30, 2023, revenue from continuing operations was RMB 953 million, up 22.0% year on year; gross profit from continuing operations was RMB 641 million, up 16.1% year on year; profit attributable to company owners for the period was RMB 395 million, up 3.9% year on year, and basic profit per share was RMB 30.98 points.
The increase in revenue is partly due to the Group's continuous innovation and introduction of new elements into its existing mahjong and poker games, bringing players a gaming experience that never goes out of style. Furthermore, the company strategically chose to deepen cooperation with various new media channels such as Douyin, Kuaishou, and Tencent Video to optimize user traffic and enhance its ability to acquire customers. Ultimately, the group's DaUs and player stickiness increased significantly. Advertising revenue refers to the revenue generated by the Group by adding in-game advertising fields to the applet. It is generally calculated based on the number of user clicks. For the six months ended June 30, 2023, the Group's revenue from selling virtual tokens, distributing third-party mobile games and advertising accounted for about 85.9%, 9.9% and 4.2% of the Group's total revenue, respectively, while for the six months ended June 30, 2022, it was about 81.8%, 10.6% and 7.6%, respectively.