The Zhitong Finance App learned that CaiTong Securities released a research report saying that AI brings cost reduction and efficiency, opens up commercialization space for the virtual person industry, and expands application scenarios to further enrich the business model of the virtual person industry. The AI virtual person industry is expected to achieve a virtuous cycle of commercialization, technological progress, and application expansion. Currently, virtual people have entered a period of rapid growth. In the context of AI, the virtual person industry has ushered in major changes from the basic layer, platform layer, application layer to interaction layer. According to Ai Media consulting data, the core market size of virtual people is expected to reach 48.06 billion yuan by 2025. The bank believes that AI-driven virtual human application scenarios are expanding at an accelerated pace, and that segmented tracks are expected to benefit from AI empowerment.
The main views of CaiTong Securities are as follows:
The virtual person industry is driven by technology and demand, and anthropomorphism is an important development direction:
Virtual people can be divided into functional and identity type virtual people. Functional virtual people mainly aim to replace daily work; identity virtual people are characterized by an IP image, are a projection of perceptions and needs, and have a wider market space. Virtual people have entered a period of rapid growth. In the context of AI, the virtual person industry has ushered in major changes from the basic layer, platform layer, application layer to interaction layer. Traditional virtual people have transitioned to the AI virtual person period. According to Ai Media consulting data, the core market size of virtual people is expected to reach 48.06 billion yuan by 2025.
AI drives virtual people to reduce costs and increase efficiency, improve interaction capabilities, and a virtuous cycle of technology, application, and commercialization:
The degree of integration between AI and the virtual person industry continues to improve. AI gradually covers the entire process of virtual person production, reducing costs and increasing efficiency of virtual person production. AI modeling and driving replace traditional CG modeling and driving by people in China; large virtual person access models have greatly enhanced virtual human multi-modal interaction capabilities, and application scenarios continue to expand. AI brings cost reduction and efficiency, opens up commercialization space for the virtual person industry, and expands application scenarios to further enrich the business model of the virtual person industry. The AI virtual person industry is expected to achieve a virtuous cycle of commercialization, technological progress, and application expansion.
AI-driven virtual human application scenarios are expanding at an accelerated pace, and circuit segmentation is expected to benefit from AI empowerment:
As technology such as AI improves the image and interaction ability of virtual people, AI can replace manpower in more scenarios. In the field of advertising and marketing, virtual people enhance marketing effectiveness through third party cooperation and brand-own forms; in the field of live e-commerce, AI digital people replace live broadcasts, and the live broadcast time increases dramatically; in companion scenarios, virtual people have improved their ability to interact and meet people's emotional needs; in pan-entertainment scenarios, the degree of personalization of digital people increases, and they can participate in pan-entertainment activities to achieve interaction with real people.
Investment advice:The bank believes that “AI+ virtual people” are expected to continue to evolve. It suggests focusing on: Jiecheng Co., Ltd. (300182.SZ) of the AI industry chain, Tianyu Digital Technology (002354.SZ), Wanxing Technology (300624.SZ); segmented application circuit: advertising and marketing blue cursor (300058.SZ), threesome (605168.SH), companion scene Shengtian Network (300494.SZ), Chinese online (300364.SZ), live e-commerce remote watch technology (001.229SZ); with 001.229SZ; IP reserve and incubation capacity Targets: Aofei Entertainment (002292.SZ), Huace Film and Television (300133.SZ), Mango Supermedia (300413.SZ), etc.
Risk warning:The development of the AI industry falls short of expectations; application promotion falls short of expectations; stricter policies and regulations; increased competition in the industry, etc.