AdTheorent (NASDAQ:ADTH – Get Rating) and Match Group (NASDAQ:MTCH – Get Rating) are both business services companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, dividends, institutional ownership, earnings, risk and valuation.
Valuation & Earnings
This table compares AdTheorent and Match Group's top-line revenue, earnings per share (EPS) and valuation.
Get AdTheorent alerts:| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AdTheorent | $165.37 million | 0.96 | $26.20 million | $0.47 | 3.89 |
| Match Group | $2.98 billion | 4.76 | $277.72 million | $0.33 | 154.10 |
Match Group has higher revenue and earnings than AdTheorent. AdTheorent is trading at a lower price-to-earnings ratio than Match Group, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings for AdTheorent and Match Group, as reported by MarketBeat.| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AdTheorent | 1 | 2 | 2 | 0 | 2.20 |
| Match Group | 0 | 7 | 18 | 0 | 2.72 |
AdTheorent currently has a consensus target price of $3.57, indicating a potential upside of 95.16%. Match Group has a consensus target price of $81.72, indicating a potential upside of 60.71%. Given AdTheorent's higher possible upside, equities analysts clearly believe AdTheorent is more favorable than Match Group.
Institutional & Insider Ownership
14.5% of AdTheorent shares are held by institutional investors. Comparatively, 93.5% of Match Group shares are held by institutional investors. 4.2% of AdTheorent shares are held by company insiders. Comparatively, 1.1% of Match Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Volatility and Risk
AdTheorent has a beta of 0.95, meaning that its share price is 5% less volatile than the S&P 500. Comparatively, Match Group has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500.
Profitability
This table compares AdTheorent and Match Group's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AdTheorent | 24.38% | 3.76% | 2.40% |
| Match Group | 3.39% | -94.07% | 7.58% |
Summary
Match Group beats AdTheorent on 9 of the 14 factors compared between the two stocks.
About AdTheorent
(Get Rating)
AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.
About Match Group
(Get Rating)
Match Group, Inc. provides dating products worldwide. The company's portfolio of brands includes Tinder, Match, Meetic, OkCupid, Hinge, Pairs, PlentyOfFish, and OurTime, as well as a various other brands. The company was incorporated in 1986 and is based in Dallas, Texas.
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