AMTD IDEA Group (NYSE:AMTD, SGX: HKB))))), through its subsidiaries AMTD Digital Inc. (NYSE:HKD), L'Officiel SAS Inc, announce a long term partnership with The Sandbox towards creating a comprehensive cultural and fashion proposition for the metaverse-based platform.
L'Officiel, the centennial French fashion and luxury media enterprise under the AMTD IDEA Group, will launch a brand-new gaming experience in The Sandbox in March 2023. The AMTD L'OFFICIEL LAND will become AMTD L'Officiel fashion and culture hub accessible by all The Sandbox players, part of the game's new season. This long term collaboration will lead to the creation of a disruptive fashion gaming experience.
Calvin Choi, Chairman of AMTD Group, the parent company of AMTD IDEA Group, AMTD Digital Inc. and L'Officiel, commented: "I am delighted to enter this strategic partnership with The Sandbox. We are gladly opening up the AMTD L'Officiel Culture & Fashion Hub in The Sandbox with a shared ambition to create new immersive and digital experiences for our global audience."
The partnership aims at structuring a long term vision in Web3 for AMTD group companies and enable its global fashion community around the world to experience fashion and culture in a new format. The AMTD L'Officiel culture & fashion hub represents the first ever land on The Sandbox to deliver world fashion and culture experience.
Benjamin Eym√re, CEO of L'Officiel and Chief Metaverse Officer of AMTD IDEA Group, said: "The Sandbox has revolutionized what we believe the metaverse can become and can provide, while L'Officiel keeps pushing the boundaries of content as it integrates a full experience in The Sandbox. This new partnership will allow us to rethink and showcase how Fashion and Culture exist in Web3."
Arthur Madrid and Sebastien Borget, co-founders, respectively CEO and COO of The Sandbox, said: "To see AMTD together with L'Officiel entering The Sandbox with such a full immersive experience confirms our strategy and desire of partnering with the best brands in the world. We are excited to seal a long term partnership with AMTD and join hands with AMTD and L'Officiel to build the first ever space on The Sandbox for digital fashion hub and new talents discovery, and present the experience together in Davos."
During the 2023 World Economic Forum in Davos, both Groups present the first AMTD L'Officiel experience in The Sandbox to global participants, followed by panel discussions in the DAVOS DAY 3.0 event organised by AMTD in its AMTD L'Officiel house on 49 Promenade.