Kura Sushi USA (NASDAQ:KRUS – Get Rating) and Reborn Coffee (NASDAQ:REBN – Get Rating) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings and analyst recommendations.
Insider and Institutional Ownership
49.2% of Kura Sushi USA shares are owned by institutional investors. 1.8% of Kura Sushi USA shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Get Kura Sushi USA alerts:Earnings & Valuation
This table compares Kura Sushi USA and Reborn Coffee's gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kura Sushi USA | $141.09 million | 3.26 | -$760,000.00 | ($0.08) | -586.88 |
| Reborn Coffee | $2.28 million | 4.06 | -$3.44 million | N/A | N/A |
Analyst Recommendations
This is a summary of current ratings for Kura Sushi USA and Reborn Coffee, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kura Sushi USA | 0 | 1 | 2 | 0 | 2.67 |
| Reborn Coffee | 0 | 0 | 1 | 0 | 3.00 |
Kura Sushi USA presently has a consensus target price of $79.00, indicating a potential upside of 68.26%. Reborn Coffee has a consensus target price of $5.50, indicating a potential upside of 594.36%. Given Reborn Coffee's stronger consensus rating and higher possible upside, analysts plainly believe Reborn Coffee is more favorable than Kura Sushi USA.
Profitability
This table compares Kura Sushi USA and Reborn Coffee's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kura Sushi USA | -0.54% | -0.65% | -0.31% |
| Reborn Coffee | N/A | N/A | N/A |
Summary
Reborn Coffee beats Kura Sushi USA on 6 of the 11 factors compared between the two stocks.
About Kura Sushi USA
(Get Rating)
Kura Sushi USA, Inc. operates technology-enabled Japanese restaurants in the United States. The company's restaurants provide Japanese cuisine through an engaging revolving sushi service model, which is known as 'Kura Experience'. As of August 31, 2022, it operated 40 restaurants in twelve states and Washington DC. The company was formerly known as Kula Sushi USA, Inc. and changed its name to Kura Sushi USA, Inc. in October 2017. The company was founded in 2008 and is headquartered in Irvine, California. Kura Sushi USA, Inc. is a subsidiary of Kura Sushi, Inc.
About Reborn Coffee
(Get Rating)
Reborn Coffee, Inc. operates and franchises retail locations and kiosks that focus on serving specialty-roasted coffee in California. The company purchases, roasts, and sells coffee, tea and other beverages, and various food items. As of September 30, 2021, it operated 7 retail locations. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.
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