Ozon (NASDAQ:OZON – Get Rating) and Kidpik (NASDAQ:PIK – Get Rating) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership and valuation.
Profitability
This table compares Ozon and Kidpik's net margins, return on equity and return on assets.
Get Ozon alerts:| Net Margins | Return on Equity | Return on Assets | |
| Ozon | -27.03% | -642.17% | -30.83% |
| Kidpik | -45.15% | -60.30% | -39.13% |
Insider and Institutional Ownership
33.8% of Ozon shares are owned by institutional investors. Comparatively, 9.8% of Kidpik shares are owned by institutional investors. 67.5% of Kidpik shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent recommendations for Ozon and Kidpik, as reported by MarketBeat.com.| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Ozon | 0 | 1 | 0 | 0 | 2.00 |
| Kidpik | 0 | 0 | 2 | 0 | 3.00 |
Ozon presently has a consensus price target of $23.00, indicating a potential upside of 144.68%. Kidpik has a consensus price target of $7.00, indicating a potential upside of 821.05%. Given Kidpik's stronger consensus rating and higher probable upside, analysts clearly believe Kidpik is more favorable than Ozon.
Valuation & Earnings
This table compares Ozon and Kidpik's revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ozon | $2.42 billion | 0.84 | -$772.19 million | ($4.45) | -2.11 |
| Kidpik | $21.83 million | 0.27 | -$5.95 million | ($1.05) | -0.72 |
Kidpik has lower revenue, but higher earnings than Ozon. Ozon is trading at a lower price-to-earnings ratio than Kidpik, indicating that it is currently the more affordable of the two stocks.
Summary
Kidpik beats Ozon on 8 of the 13 factors compared between the two stocks.
About Ozon
(Get Rating)
Ozon Holdings PLC, together with its subsidiaries, operates as an internet retailer of multi-category consumer products to the general public primarily in the Russian Federation. The company provides products in various categories that include electronics, home and décor products, children's goods, fast moving consumer goods, fresh food, and car parts. It also manages an online marketplace platform that enables third-party sellers to offer their products to consumers on its mobile apps, as well as ozon.ru and ozon.travel websites. In addition, the company provides advertising and financial services, as well as airline and railway tickets. Ozon Holdings PLC was incorporated in 1999 and is headquartered in Nicosia, Cyprus.
About Kidpik
(Get Rating)
Kidpik Corp. operates as a subscription-based e-commerce company that sells kids apparel, footwear, and accessories. The company offers apparel, including tops, bottoms, cardigans, jackets, dresses, and swimwear in knit and woven fabrications; shoes, such as sneakers, boots, sandals, and dress shoes; and accessories comprising sunglasses, jewelry, bags, socks, hats, hair goods, and other items. It serves its customers through its retail website, shop.kidpik.com; amazon.com; and clothing subscription boxes, which provide mix-&-match coordinated outfits that are personalized based on each member's preferences. The company was incorporated in 2015 and is based in New York, New York.
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