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Molson Coors, Coca-Cola Plan New Line Of Spirit-Based, Ready-To-Drink Cocktails

Benzinga Real-time News ·  Sep 29, 2022 12:16
  • Molson Coors Beverage Co (NYSE:TAP) has expanded its exclusive agreement with The Coca-Cola Company (NYSE:KO) to develop and commercialize Topo Chico Spirited.
  • Topo Chico is a line of spirit-based, ready-to-drink cocktails inspired by tequila and vodka-based beverages.
  • The deal follows the recent launch of Simply Spiked Lemonade by both parties.
  • Topo Chico Spirited will be launched in more than 20 markets across the U.S. in 2023.
  • It will be made with 100% real spirits, including premium tequila from Jalisco, Mexico.
  • "We believe Topo Chico Spirited will shake up the canned cocktail space with unparalleled flavors and a legacy rooted in the iconic 125-year-old master-brand," said David Coors, Molson Coors' VP of next generation beverages.
  • Price Action: TAP shares are trading lower by 0.10% at $48.27 on the last check Thursday.
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