-the half-year income is 1.618 billion yuan, which is higher than the same period last year.
-net profit rebounded nearly four times month-on-month-
-steady development of diversified business, technology-driven business value growth-

ShanghaiAugust 25, 2022/ PR Newswire /-China's leading one-stop short video marketing solution platform service provider-- Yunxiang Technology Holdings Limited("Yunxiang Technology”Or "the Company", together with its subsidiaries collectively referred to as "the Group"; Stock Code: 2131.HK), declares the Group for the half year ended June 30th, 2022 ("during the period")”).

Business review

• Actively respond to macro challenges and steadily promote business development

In the first half of 2022, the company actively responded to the complex changes in the macro environment, focusing on the development of marketing technology platforms and business services that help enable customer growth. The overall business showed a positive recovery in the first quarter of this year compared with the second half of 2021. During the second quarter, the COVID-19 epidemic broke out in Shanghai, which had a significant impact on the Group's headquarters and major commercial operating companies in Shanghai, resulting in a quarter of significant pressure on new customer development, operational efficiency and cost effectiveness of the business. However, despite the pressure from the market, the company has achieved a year-on-year increase in revenue and a month-on-month increase in semi-annual revenue, and continues to maintain the profitability of its business. this mainly depends on the long-term resilience of the Group's excellent customer base, the continuous accumulation of technology and data for commercial use, and the improvement of the business service system.

For the six months ended June 30, 2022, the total bill amount of the Group increased by 2.71% over the same period last year to RMB 3.601 billion, an increase of 17.19% over the previous month. The total income reached 1.618 billion yuan, an increase of 3.02% over the same period last year and 4.27% month-on-month. Gross profit reached 97.50 million yuan, an increase of 40.50% month-on-month. Net profit and adjusted net profit were 62.19 million yuan and 72.46 million yuan respectively, an increase of 3.72 times and 1.72 times respectively compared with the previous month.

• Based on industry-leading platform technology, online marketing solutions business continues to improve efficiency

In the first half of this year, the Group's core online marketing solutions business continued to develop steadily in a challenging market environment. Relying on the data-driven large-scale video production capacity, the monthly production capacity of the Group's commercial short videos exceeded 21400, an increase of 19.03% over the same period last year; the per capita monthly production capacity of the full-time video production team exceeded 274 videos, an increase of 159.43% over the same period last year. At the same time, through the self-developed "co-production video"”Platform, the Group's short video service ecologically connects 712 video creators or institutions, further enhancing the scale and automation of content production. As at 30 June 2022, the history of short videos delivered and programmatically distributed by the Group generated a cumulative total of more than 956.4 billion presentations and more than 282.8 billion video views.

During the period, the Group worked more closely with the five major short video platforms in the mainland market, and at the same time reached in-depth business cooperation with the domestic high-quality content distribution platform, forming a multi-faceted coverage of the short video media and channel market. Based on the company's high-tech barriers and strong media cooperation network, the number of advertisers served by the Group increased to 574 in the first half of this year, with an average annual total bill expenditure of more than RMB 6.27 million. At the same time, the industry structure of the Group's diverse customer base has been further balanced, including online games, online services, financial services, e-commerce, culture and media and other industries.

• The application capability of SaaS is constantly upgraded, enabling the customer ecosystem of large, medium and small enterprises

The Group continues to focus on the company's SaaS brand "Lianshan plus" in the technical direction.”Invest to form a number of commercial solutions for large enterprise customers and SME customers.

In the SME market, the Group launched a SME marketing cloud product in the first quarter of this year to help small and medium-sized customers complete marketing work such as video enterprise ID construction, automatic generation of short video AI, automatic video promotion and customer tracking and feedback. As a pioneering solution in the industry, the SME product was recommended by the official home page of Qunfeng service market once it was launched. As of June 30, 2022, 1995 small and medium-sized customers have purchased and used the Group's SaaS services through the Group's local channel sales network.

At the same time, the Group's SaaS solutions serving key customers continue to be upgraded, including an one-stop cross-platform programmed advertising and data management platform-- "Lianshan Smart Investment."”And the independent management platform of cross-platform accounts released during the reporting period-- "Tianji"”. Among them, "Lian Shan Zhi Tou"”Through the provision of intelligent cross-platform delivery strategy to improve the customer's large-scale management and control ability and delivery effect. And "Tianji"”By providing functions such as data overview, statement and pipeline details query, independent account recharging and transfer, etc., we can help customers to achieve efficient cross-platform, multi-account independent management and coordination, and gradually expand the coverage of the customer base from major customers to mid-waist customers. The launch of this series of new products and functions further strengthens the product matrix and service capabilities of the Group's SaaS services, and provides a stable and effective infrastructure for increasing the number of customers and improving the efficiency of the collaborative network. During the reporting period, the total value of the Group's SaaS services business subscription contract was 22.60 million yuan, which continued to contribute to the overall profit of the company.

• Accelerate the expansion of diversified business, forming an additional growth curve

The Group continues to rely on its own short video marketing technical capabilities and professional services with industry advantages to strategically expand diversified business areas such as brand live broadcast operation, talent economy and local life, so as to deepen the depth of customer service. For example, the Group's brand live broadcast operation business has set up special live broadcast bases and professional teams in Shanghai and Xi'an, providing one-stop services such as short video drainage material creation, precision streaming, studio planning and operation, data management and analysis for brand customers in clothing, pet food, food, daily chemical and other industries, generating a total effective commodity transaction of RMB 90.81 million ("effective GMV") during the reporting period.”), which is higher than the effective GMV level of 72.93 million yuan in 2021.

At the same time, the Group's internationalization strategy continues to advance. We have carried out close business and content cooperation with overseas head short video platforms, and generated overseas revenue. At the same time, we have strategically invested in Hangzhou Crouching Rabbit Network Technology Co., Ltd., one of the first domestic companies engaged in cross-border brand marketing industry. to help domestic overseas enterprises seize the growth opportunities in the overseas short video market and accelerate the global expansion of our marketing business.

Business outlook

Looking to the future, the Group will continue to promote the platform upgrading of technology, enhance its R & D and application capabilities in the field of digital technology, and keep pace with the changes in the Internet market environment and the new trend of the short video industry, continue to deepen cooperation with media channels and improve the layout of our short video ecological technology services. In addition, we will always pay attention to and explore new growth opportunities in the field of short video marketing at home and abroad, seek more business development models, and provide global quality technology and services to corporate customers through cooperation with strategic partners.

This press release is for reference only. The results announcement is the only official version with legal effect.

About Yunxiang Technology Holdings Co., Ltd.

Yunxiang Technology is China's leading one-stop short video marketing solution platform service provider, committed to the application of cutting-edge marketing technology to efficiently connect global customers and Chinese audiences. The Group provides diversified and high-growth advertising groups with integrated services covering the whole industry chain, such as short video marketing content creation, programming and cross-platform precision delivery, real-time effect tracking and data analysis. As of June 30, 2022, the company has served a total of 10341 advertisers in 236 vertically segmented industries, including online games, online services, financial services, e-commerce, culture and media. At the same time, through direct cooperation to cover the five major short video platforms in the main markets, the company has reached business cooperation with BABA Group and Xiaohongshu, forming a multi-faceted coverage of the short video media and channel market. The cloud service platform independently developed by the company has the ability of one-stop short video programmed advertising and data management, as well as leading technologies such as video matchmaking trading platform. As of June 30, 2022, the history of short videos delivered and programmatically distributed by the company has generated more than 956.4 billion presentations and more than 282.8 billion video views. Yunxiang Technology Holdings Limited was listed on the main board of the Hong Kong Stock Exchange on December 17, 2020. Stock code 2131.HK. The company's website:

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