The original title: "Squid Game" opened a coffee shop of the same name, the marketing of this play is very hard.

Reporter |Wei Xianghui

Edit |Ma Yue

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FranceRue d'Alexandrie in the 2nd arrondissement of ParisThere it is.A squid game coffee shop，In-store elements andNetflixKorean dramas producedSquid GameHigh fit，The latter is one of the movies and TV dramas that have aroused heated discussion all over the world recently.。

The Netflix French team opened a squid game coffee shop in Rue d'Alexandrie, the 2nd arrondissement of Paris.

The play is produced by the United States.NetflixProduction，The story tells the storyPeople who are desperate and in urgent need of money are mysteriously invited to participate in a survival game with a reward of 45.6 billion won.。These.Contestants with different backgrounds are locked up in secret places to play games. The title "Squid Game" is a popular game in South Korea until the early 1980s, with attackers and defenders.在On a squid-shaped pattern consisting of circles, triangles and quadranglesMutualConfrontation.

Launched on September 17th后，The play has achieved good results.. According to data released by Netflix, Squid Game topped the list in many countries and regions in Asia and Europe, and also won the first overall ranking of TV SHOWS, becoming the first South Korean TV series to reach the top of the list.

On domestic social media，Squid GameIt has also received extensive attention and discussion.。Related entries have been on Weibo Corp's hot search for a week in a row.，So far，#Squid game#The amount of discussion on Weibo Corp's topic reading has reached37．2万，Douban score7.7分，26.4Ten thousand people have seen it.。

But now，In addition to the strength of the script and the actors themselves, the film and TV series are out of the circle.，Marketing should not be ignored.。Squid GameThe recent global fires prove this point.。

Squid Game Cafe in Paris is a marketing campaign carried out by Netflix France team to promote the show. This pop-up coffee shop仅It's open.10月2Daily sum3日，From 11:00 to 7 pm every dayBusiness，But it has attracted a lot of attention.。In the end, all the guests stood in line for 4-6 hours, and many even started queuing up the night before.Many non-local fans have come to Paris to sign in.

Squid Game Cafe in Paris, France

The squid game coffee shop is ina shopIn designCompletely according to the style and settings in the play.Make the audience feel like they are there.，Deepen the resonance with the works。

In the storeThe words "Netflix" and "Squid Game" as well as triangles, squares and circles are everywhere, and the staff naturally appear in red jumpsuits and black helmets with graphic logos. A number of TV series games, including candy candy.You can also experience it in the store.SuccessYou can get it.Netflix send out的One month membership service.

NetflixStill in Korea.An amusement park is set up in the Itaewon station for citizens to take pictures and play. However, due to the recent serious epidemic situation in South Korea, the event had to be announced to end 2 days ahead of schedule.

During the promotion of the hit TV series Game of Thrones, there was a similar move. BlinkBox, a British film and streaming service, has placed a bus-sized bibcock on Charmouth Beach in Dorset, UK. As a whole, it looks like it has been swept across the plot and washed onto the beach. The device also attracts many fans to sign in for photos and share them spontaneously on social platforms.

A bibcock bone placed by BlinkBox at Charmouth Beach in Dorset, England.

These successfulEvent marketingOften throughPay close attention to the special points at the core of the series and the focus of the audience.和Be emotional.Create topics for the promotion of movies and TV dramasTo help heat up the show.

NowFans have become an indispensable help in the promotion of movies and TV dramas.，The widening of information channels makestheyChanging from recipient to marketing participant, it has become a trend to make use of fan value in the process of marketing and promotion of the show.。

Netflix encouragesFans make use of Internet technologySome of the games in the Squid Game are adapted toOnlineChallenge.In the playOne, two, three, wooden Man, Sugar Cake and other games have been created by users on Roblox, the world's largest multiplayer game platform.Online versionOne of the games, called Fish Game, quickly made it to Roblox's official recommended list.

On Chinese social media，Fans continue to upgrade the TV series.Poke Candy Cake Challenge. From the initial simple geometric pattern to the cartoon character's head portrait, and then to "a hundred Birds paying homage to the Phoenix" and "the Riverside Picture of the Qingming Festival".。

The voluntary participation of fans has also led to the surrounding areas.Derivatives sell well.According to the Wall Street Journal,This yearIt's coming.的On Halloween, imitating the costumes of the characters in the Squid Game is expected to become the most popular look.

Currently, on Amazon.Com Inc's website, the same costume from the "Squid Game" play有2000Multiple pages，Sales of Vans white lazy shoes worn by contestants have soared 78 per cent since the launch.