Nikola Open To 'Flexible' Pricing For Large Fleet Deals As EV Truck Maker Fishes For Bigger Customers Outside California
Nikola Open To 'Flexible' Pricing For Large Fleet Deals As EV Truck Maker Fishes For Bigger Customers Outside California
EV truck maker Nikola Corp (NASDAQ:NKLA) saw the average sales price of its fuel cell electric vehicle (FCEV) trucks rise by $30,000 in the first quarter as compared to the prior quarter, contrary to other EV makers who have been witnessing their vehicle prices fall amid a severe price war. However, going forward, the company intends to be "flexible" with its pricing.
電動卡車製造商尼古拉公司（納斯達克股票代碼：NKLA）表示，與上一季度相比，其燃料電池電動汽車（FCEV）卡車的平均銷售價格在第一季度上漲了3萬美元，這與其他在嚴重的價格戰中目睹汽車價格下跌的電動汽車製造商相反。但是，展望未來，該公司打算 “靈活” 地定價。
Average Selling Price Rise: The average sales price of the company's fuel cell truck rose to $381,000 in the first quarter, company CEO Steve Girsky said on Tuesday during the company's first-quarter earnings call.
平均銷售價格上漲：該公司首席執行官史蒂夫·吉爾斯基週二在公司第一季度業績電話會議上表示，該公司燃料電池卡車的平均銷售價格在第一季度升至38.1萬美元。
Future Plan Outline: The company is currently looking to build volume across North America to optimize its cost structure. The focus, the CEO said, would be on selling to fleets with over 1000 trucks and selling outside of its focus areas of California and Canada. While California and Canada have the best incentives for EV makers at this point in time, other states are starting to offer incentives of their own, Girsky noted.
未來計劃大綱：該公司目前正在尋求在北美增加銷量，以優化其成本結構。首席執行官表示，重點將是向擁有超過1000輛卡車的車隊進行銷售，並在加利福尼亞和加拿大重點區域之外進行銷售。吉爾斯基指出，儘管目前加利福尼亞州和加拿大對電動汽車製造商的激勵措施最好，但其他州也開始提供自己的激勵措施。
While the company does not intend to cut prices, it would be "flexible" with the initial part of its deal to large fleet operators, he said.
他說，儘管該公司不打算降價，但與大型機隊運營商的交易的初始部分將 “靈活”。
"We're just not going to walk away from a great deal with a great customer because we're being too stingy on price," company CFO Tom Okray said while adding that bigger customers generally get better price deals than smaller customers.
公司首席財務官湯姆·奧克雷說：“我們只是不會因爲價格太小氣而放棄與優秀客戶達成大量交易，” 同時補充說，大客戶通常比小客戶獲得更優惠的價格。
The price per unit in the next quarter would vary depending on customers, Okray said.
奧克雷說，下一季度的單位價格將因客戶而異。
"At this point, it depends, again, on the order book and what's the mix between the bigger fleet customers and the smaller fleet customers and then the much smaller fleets. All of those will have different pricing and a different economic profile. And again, I could throw out a number, and it would probably be wrong," Okray said when asked about the expected price per unit in Q2.
“在這一點上，這再次取決於訂單簿以及大型機隊客戶和小型機隊客戶以及規模小得多的艦隊之間的混合情況。所有這些都將有不同的定價和不同的經濟狀況。再說一遍，我可以拋出一個數字，這可能是錯誤的。” 當被問及第二季度的預期單位價格時，奧克雷說。
Nikola Financials: Nikola wholesaled 40 fuel cell trucks in the first quarter and produced 43 trucks. The company reported total revenue of $7.5 million in the quarter and a net loss of $147.7 million, down from the $169.1 million reported in the corresponding quarter last year.
尼古拉金融：尼古拉在第一季度批發了40輛燃料電池卡車，生產了43輛卡車。該公司報告本季度總收入爲750萬美元，淨虧損爲1.477億美元，低於去年同期公佈的1.691億美元。
Price Action: Nikola stock fell 5.4% on Tuesday at $0.6. The stock is down nearly 27% year-to-date, according to data from Benzinga Pro.
價格走勢：尼古拉股價週二下跌5.4％，至0.6美元。根據Benzinga Pro的數據，該股今年迄今已下跌近27％。
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Photo courtesy: Nikola
照片提供：Nikola