The Zhitong Finance App learned that KEEP (03650) rose by more than 14%. As of press release, it had risen 14.12% to HK$9.13, with a turnover of HK$43.773 million.
According to the news, a few days ago, a trendy outdoor brand under Keep held a “Sports XIU” bazaar event at “Cool Sports Lab” in Beijing, and joined 8 brands to launch various trendy sports courses including Baduanjin & Taiji, Fat Burning Party, Zumba, Kabaddi, Stick Bell, etc., which attracted nearly 10,000 participants. According to the Guoxin Securities Research Report, the current trend of keeping loss reduction is improving. New outdoor categories are expected to drive consumer goods revenue and gross profit growth. In 2023, the company will begin expanding outdoor equipment categories and course content. Under the boom in the outdoor industry, it is expected to drive an increase in consumer goods revenue and gross margin.
Keep's total revenue for 2023 was RMB 2,138 billion. Under non-IFRS measurements, the company's adjusted net loss narrowed by 55.7% year-on-year, and operating efficiency improved significantly. Furthermore, the company achieved an increase in gross profit for four consecutive years, reaching 45% in 2023, an increase of 4.3 percentage points over the same period last year. Fangzheng Securities said earlier that the company is rapidly narrowing its losses. It will invest moderately in '24, and is expected to be profitable in 25 years after a 24-year transition.