FanDuel Names Amy Howe as New Chief Executive
FanDuel Names Amy Howe as New Chief Executive
DJ FanDuel Names Amy Howe as New Chief Executive
DJ FanDuel任命Amy Howe為新首席執行官
By Katherine Sayre
凱瑟琳·塞爾(Katherine Sayre)著
Global gambling operator Flutter Entertainment PLC on Monday named Amy Howe chief executive officer of its U.S. sports betting unit FanDuel Group after she stepped into the role as interim CEO in July.
全球博彩運營商Ffltter Entertainment PLC週一任命艾米·豪(Amy Howe)為其美國體育博彩部門FanDuel Group的首席執行官，此前她於7月就任臨時首席執行官。
Ms. Howe, a former Ticketmaster executive, is overseeing one of the most dominant online sports betting operators in the U.S. during a critical time for the nascent industry. Companies are competing fiercely for customers, pouring billions of dollars into marketing as more states legalize sports gambling. Some executives expect the industry to grow to as much as $40 billion in the next decade.
豪曾是Ticketmaster的一名高管，目前正處於這個新興行業的關鍵時刻，負責監管美國最具主導地位的在線體育博彩運營商之一。隨着更多的州將體育賭博合法化，公司正在激烈地爭奪客户，投入數十億美元進行營銷。一些高管預計，該行業在未來10年將增長至高達400億美元。
Ms. Howe said FanDuel expects to reach between $1.8 billion and $2 billion in revenue by the end of the year. FanDuel now operates in 11 states and has more than 2 million customers, with more states expected to allow betting in coming months.
豪説，FanDuel預計到今年年底營收將達到18億至20億美元。FanDuel目前在11個州運營，擁有200多萬客户，預計未來幾個月將有更多的州允許投注。
"Part of our playbook is, get to market on day one and try to secure that leading position as quickly as possible," Ms. Howe said.
“我們的策略之一是，在第一天就進入市場，並試圖儘快確保領先地位，”豪説。
Ms. Howe joined FanDuel in February in the newly created position of president, where she oversaw core commercial functions in sports, digital casino games, racing and daily fantasy sports. In July, she was named interim chief executive to succeed Matt King, who left to join Fanatics Inc., a sports-merchandise company, to help it pursue an expansion into gambling.
豪於今年2月加入FanDuel，擔任新設立的總裁一職，負責體育、數字賭場遊戲、賽車和日常夢幻運動方面的核心商業職能。今年7月，她被任命為臨時首席執行長，接替馬特·金(Matt King)。金離開後加入了體育商品公司Fanatics Inc.，幫助該公司進軍博彩業。
FanDuel is part of Flutter, a gambling company based in Dublin that also owns Betfair, Paddy Power and PokerStars.
FanDuel是總部位於都柏林的博彩公司Ffltter的一部分，該公司還擁有Betfair、Paddy Power和PokerStars。
The Supreme Court in 2018 issued a ruling that allowed states beyond Nevada to legalize sports wagering. Since then, 32 states and the District of Columbia have legalized sports gambling. Casinos, betting technology developers and media companies have struck a flurry of deals, and the concept of sports betting is reaching U.S. consumers like never before.
2018年，最高法院發佈了一項裁決，允許內華達州以外的州將體育博彩合法化。從那時起，32個州和哥倫比亞特區已將體育賭博合法化。賭場、博彩技術開發商和媒體公司達成了一系列交易，體育博彩的概念正在前所未有地接觸到美國消費者。
FanDuel was one of three companies picked by the National Football League to be official sports-betting partners, along with rivals Caesars Entertainment Inc. and DraftKings Inc. The deals gave the companies access to NFL content and authorization to buy gambling ads during games this season, a first for the league.
FanDuel是美國國家橄欖球聯盟(National Football League)選擇作為官方體育博彩合作伙伴的三家公司之一，另外兩家公司分別是競爭對手凱撒娛樂公司(Caesars Entertainment Inc.)和DraftKings Inc。這兩家公司獲得了美國國家橄欖球聯盟(NFL)的內容，並獲得了在本賽季比賽期間購買賭博ADS的授權，這在該聯盟尚屬首次。
Ms. Howe said betting in the NFL season has gotten off to a strong start in line with company expectations, with particular success in parlay bets, in which gamblers wager on the outcome of two or more events. About 80% of FanDuel's bettors on the NFL have placed parlay bets, she said. "You're seeing a consumer that is very engaged in sports betting," she said.
豪説，NFL賽季的投注開局強勁，與公司的預期一致，特別是在帕洛伊賭注上取得了成功，即賭客對兩場或兩場以上賽事的結果下注。她説，FanDuel約80%的NFL投注者已經下了賭注。“你看到的是一個非常熱衷於體育博彩的消費者，”她説。
FanDuel, along with DraftKings, got its start in fantasy sports before moving into sports gambling. The digital-focused companies have gone head-to-head with casino operators such as MGM Resorts International and Caesars, which are now moving into the online realm.
FanDuel和DraftKings在進入體育博彩業之前，都是從夢幻體育起步的。專注於數字領域的公司已經與米高梅度假村國際(MGM Resorts International)和凱撒(Caesars)等賭場運營商展開了正面交鋒，這些運營商現在正進軍在線領域。
At Ticketmaster, as global chief operating officer, Ms. Howe led a modernization of the company's ticket platform and grew its mobile app customer base by 400%, according to a statement from Flutter.
Ffltter的一份聲明稱，在Ticketmaster，作為全球首席運營官，豪領導了公司票務平台的現代化，並將其移動應用客户羣擴大了400%。
Write to Katherine Sayre at katherine.sayre@wsj.com
寫信給凱瑟琳·塞爾，電子郵件：katherine.sayre@wsj.com
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October 04, 2021 19:21 ET (23:21 GMT)
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