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U.S. Postal Service Recognizes Industry Leaders with Next Generation Campaign Awards

U.S. Postal Service Recognizes Industry Leaders with Next Generation Campaign Awards

美國郵政頒發下一代競選大獎表彰行業領先者
PR Newswire ·  2021/09/24 17:08

WASHINGTON, Sept. 24, 2021 /PRNewswire/ -- The U.S. Postal Service recognized industry leaders and stakeholders during the National Postal Forum 2021 Virtual Event held this week. Winners of the annual USPS Next Generation Campaign Awards were presented Tuesday, Sept. 21.

華盛頓,9月2021年2月24日/美通社/--在本週舉行的2021年全國郵政論壇虛擬活動中,美國郵政服務表彰了行業領導者和利益相關者。一年一度的USPS下一代競選大獎的獲獎者於9月9日星期二頒發。21.

The Next Generation awards recognize innovative and effective business-to-consumer and business-to-business mail that increases engagement. Recipients of the awards showcased creative campaigns to drive open and response rates. Finalists in the Grand Champion and Innovative B2B Campaign categories had the opportunity to speak about their campaigns during the event.

下一代大獎表彰提高參與度的創新和有效的企業對消費者和企業對企業郵件。獲獎者展示了創造性的活動,以提高開放率和響應率。總冠軍和創新B2B活動類別的決賽選手有機會在活動期間講述他們的活動。

Frintz, a company that prints digital photos from a phone app, was recognized with the Grand Champion Award for introducing a powerful new advertising option. Frintz used a patented process to print and mail high quality photos for free to consumers, along with targeted advertisements.

Frintz是一家通過手機應用程序打印數碼照片的公司,該公司因引入了一種強大的新廣告選項而獲得大冠軍獎(Grand Champion Award)。Frintz使用了一種專利工藝,免費打印和郵寄高質量的照片給消費者,並帶有針對性的廣告。

Gunderson Direct, a direct mail marketing agency, received the Innovative B2B Campaign Award. Its "GunderSmile Happier Holidays Gift Package" was designed to spread positivity, health and happiness. The package contained face masks and leveraged the power of smart speakers by enabling recipients to use a voice command to invoke a seasonal greeting. 

Gunderson Direct,一家直郵營銷機構,獲得了創新B2B活動獎。它的“GunderSmiler Happier假日禮包”旨在傳播積極、健康和幸福。該套餐包含口罩,並利用智能揚聲器的力量,使收件人能夠使用語音命令調用季節性問候。

Submissions for this year's awards showcased a multitude of engagement elements and their combinations, such as physical interactivity, multisensory experiences with scents and textures, colorful envelopes, uniquely shaped mail pieces, personalized messages, and keepsakes.

今年獎項的參賽作品展示了大量的參與元素及其組合,如身體互動、氣味和質地的多感官體驗、五顏六色的信封、形狀獨特的郵件、個性化信息和紀念品。

The 2021 winners, finalists and honorable mentions are on display on the contest website, usps.com/nextgenaward/. A new version of the contest will be announced later this fall and updates will be provided on the contest website.

2021年的獲獎者、決賽選手和榮譽獎在大賽網站usps.com/nextgenwards/上展示。大賽的新版本將在今年秋天晚些時候公佈,並將在大賽網站上提供更新。

The Postal Service generally receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

郵政服務通常不會收到任何運營費用的税款,並依賴郵資、產品和服務的銷售來為其運營提供資金。

Please Note: For U.S. Postal Service media resources, including broadcast-quality video and audio and photo stills, visit the USPS Newsroom. Follow us on Twitter, Instagram, Pinterest and LinkedIn. Subscribe to the USPS YouTube channel, like us on Facebook and enjoy our Postal Posts blog. For more information about the Postal Service, visit usps.com and facts.usps.com.

請注意:有關美國郵政服務的媒體資源,包括廣播質量的視頻、音頻和照片,請訪問USPS新聞編輯室。關注我們的推特,Instagram, Pinterest和LinkedIn。訂閲USPS YouTube頻道, 在Facebook上為我們點贊,享受我們的郵政博客。有關郵政服務的更多信息,請訪問usps.com和facts.usps.com。

Contact: Sara Martin
(C) 202-603-6675
sara.a.martin@usps.gov 
usps.com/news

聯繫人:薩拉·馬丁(Sara Martin)(C) 202-603-6675郵箱:sara.martin@usps.govUsps.com/news

SOURCE U.S. Postal Service

來源:美國郵政服務

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