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Facebook reports earnings on Wednesday. What To Know?

Facebook reports earnings on Wednesday. What To Know?

Facebook將於週三公佈財報。要知道什麼?
Dow Jones Newswires ·  2021/07/28 03:46

Max A. Cherney

馬克斯·A·切爾尼

Don't necessarily assume that Facebook will post less-than-stellar earnings on Wednesday just because of all that's swirling around it right now -- from antitrust and misinformation allegations leveled by Washington to the implications of Apple's new limits on ad tracking.

不要僅僅因為眼下圍繞着Facebook的種種因素--從華盛頓提出的反壟斷和虛假信息指控,到蘋果對廣告跟蹤的新限制的影響--就認為Facebook週三的收益不會那麼出色。

Wall Street certainly doesn't think that's the case, at least for the second quarter.

華爾街當然認為情況並非如此,至少在第二季度是這樣。

$Facebook Inc(FB.US)$ is expected to report a profit of $8.8 billion, or $3.52 a share -- roughly 70% growth. And the consensus estimate for revenue is a nearly 50% increase, to $27.9 billion. Even Facebook's monthly active user base is expected to grow 7.3% to 2.9 billion.

$Facebook(FB.US)$預計該公司將實現利潤88億美元,合每股3.52美元,增幅約為70%。而對營收的普遍預期是增長近50%,達到279億美元。即使是Facebook的月度活躍用户基數預計也將增長7.3%,達到29億。

Now, it's not that the threats don't matter -- they will at some point -- but they simply don't matter right now. Even a very real one here and now -- Apple's app tracking transparency initiative, which went into effect in April and would force users to opt in to Facebook tracking outside of that app -- doesn't appear to have caused nearly as much damage to revenue as it could have.

現在,並不是説威脅不重要--它們在某個時候會變得不重要--但它們現在就是不重要。即便是此時此地的一個非常現實的問題--蘋果的應用程序跟蹤透明度計劃--似乎也沒有對營收造成應有的嚴重損害。該計劃於今年4月生效,將迫使用户在該應用程序之外選擇使用Facebook的跟蹤服務。

The Street's strong estimates, powerful results from social media rivals $Snap Inc(SNAP.US)$ and $Twitter Inc(TWTR.US)$ last week, and last year's weak quarter for digital advertisers because of Covid-19 spending pullbacks -- all are fueling investor expectations. According to analysts, they're looking for a substantial beat, and bullish guidance for the third quarter.

華爾街的強勁估計,社交媒體競爭對手的強勁業績$Snap(SNAP.US)$$Twitter Inc.(TWTR.US)$上週,以及去年由於新冠肺炎支出減少導致數字廣告商表現疲軟的季度,所有這些都加劇了投資者的預期。根據分析師的説法,他們希望第三季度出現實質性的節拍和看漲指引。

For Evercore ISI analyst Mark Mahaney, Apple's tracking shift isn't the story. He's going to be looking closely at Facebook's monthly user count and how it stands up to last year -- mid-lockdown when people didn't have much else to do. Mahaney expects user growth to slow down.

對於Evercore ISI分析師馬克·馬哈尼來説,蘋果的跟蹤轉變不是故事的關鍵。他將密切關注Facebook的月度用户數量,以及它是如何經受住去年的--在人們沒有其他事情可做的情況下處於停擺狀態的。馬哈尼預計用户增長將放緩。

BofA Securities analyst Justin Post agrees about Apple. Early data that his team has reviewed suggests the new policy won't have much impact in the second quarter. Post thinks investors should watch for commentary about the impact of the tracking changes in the second half of the year; his team is predicting the new policy could bring down third-quarter revenue by a mid-single digit.

美國銀行證券分析師賈斯汀·波斯特對蘋果的看法表示贊同。他的團隊審查的早期數據表明,新政策在第二季度不會產生太大影響。波斯特認為,投資者應該關注下半年跟蹤變化的影響的評論;他的團隊預測,新政策可能會使第三季度的收入下降中位數到個位數。

Advertising aside, it never hurts to pay a bit of attention to Facebook's virtual reality efforts. Chief executive Mark Zuckerberg has stressed how important the company's VR and augmented reality business might become, and has staked billions on that claim. Second-quarter revenue, which includes the Quest 2 VR gadget, is expected to be $690.5 million.

撇開廣告不談,稍微關注一下Facebook的虛擬現實技術也不會有什麼壞處。首席執行官馬克·扎克伯格強調了該公司的虛擬現實和增強現實業務可能會變得多麼重要,並在這一主張上投入了數十億美元。包括Quest 2 VR設備在內的第二季度營收預計為6.905億美元。

Of the 58 analysts who cover Facebook, 48 give shares a Buy rating. Seven rate the stock Hold, and three have a Sell rating. The average target price is $392.91, which implies an upside of 7.3%. The stock ended Tuesday's regular session at $367.81.

在追蹤Facebook的58名分析師中,有48名給予股票買入評級。七個人對該股持有評級,三個人的評級為賣出。平均目標價為392.91美元,這意味着上漲7.3%。在週二的例會上,該股收於367.81美元。

Shares have advanced 34% this year; the S&P 500 index has advanced 18%.

股價今年上漲了34%;標準普爾500指數上漲了18%。

Write to Max A. Cherney at max.cherney@barrons.com

寫信給Max A.Cherney,電子郵件:Max.Cherney@Barrons.com

(END) Dow Jones Newswires

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July 27, 2021 18:14 ET (22:14 GMT)

2021年7月27日東部時間18:14(格林尼治標準時間22:14)

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