Jeff Bezos Reveals How Customer Feedback Led To Amazon's 'Sell Everything' Strategy: 'I Wish You Sold Windshield Wiper Blades...'
Jeff Bezos Reveals How Customer Feedback Led To Amazon's 'Sell Everything' Strategy: 'I Wish You Sold Windshield Wiper Blades...'
Amazon.com, Inc., started as only an online bookstore that Jeff Bezos operated from his garage in Seattle. Today, it is the sixth-largest company worldwide with a market capitalization of $1.9 trillion. But, what propelled the Amazon founder to go beyond books?
亞馬遜公司最初只是一家在線書店，由傑夫·貝佐斯在西雅圖的車庫裏經營。如今，它是全球第六大公司，市值爲1.9萬億美元。但是，是什麼促使亞馬遜創始人超越書籍？
What Happened: In a 2018 interview with David Rubenstein, Amazon founder Bezos reminisced about the company's transformation from an online book retailer to one of the biggest e-commerce giants in the world.
發生了什麼：在2018年接受大衛·魯賓斯坦採訪時，亞馬遜創始人貝佐斯回憶起該公司從在線圖書零售商向全球最大的電子商務巨頭之一的轉型。
Bezos said that after books, they started selling music and videos. "Then I got smart and I emailed a thousand randomly selected customers and asked them besides the things we sell today what would you like to see us sell?"
貝索斯說，在讀書之後，他們開始銷售音樂和視頻。“然後我變得聰明瞭，我給一千個隨機選擇的客戶發了電子郵件，問他們除了我們今天賣的東西之外，你還想看到我們賣什麼？”
Jeff Bezos Quietly Enters Residential Mortgage Business, Giving High Interest Rate Loans To Other Investors
傑夫·貝佐斯悄悄進入住宅抵押貸款業務，向其他投資者提供高利率貸款
The tech billionaire said that the responses he received were incredibly "long-tailed" as customers answered whatever they wanted to purchase at the moment. "
這位科技億萬富翁表示，他收到的回覆令人難以置信 “漫長”，因爲客戶會回答他們目前想購買的任何東西。“
"I remember one of the answers was 'I wish you sold windshield wiper blades because I really need windshield wiper blades' and I thought to myself 'We can sell anything this way,'" he said.
他說：“我記得答案之一是'我希望你能賣擋風玻璃雨刮片，因爲我真的需要擋風玻璃雨刮片'，我心想'我們可以用這種方式賣任何東西。'”
After this realization, Amazon expanded into more categories including electronics and toys. This was also the point where the company's vision evolved from just being an online bookstore to a platform that could sell anything.
意識到這一點之後，亞馬遜擴展到了更多類別，包括電子產品和玩具。這也是該公司的願景從單純的在線書店演變爲可以出售任何東西的平台的地方。
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Why It Matters: In April, Amazon, which was founded in 1994, reported its first-quarter financial report, with net sales of $143.3 billion, a 13% year-over-year increase. This also exceeded the Street's consensus estimate of $142.5 billion.
爲何重要：4月，成立於1994年的亞馬遜公佈了其第一季度財務報告，淨銷售額爲1433億美元，同比增長13％。這也超過了華爾街共識估計的1425億美元。
Meanwhile, Bezos who stepped down from the role of Amazon CEO in 2021 and took over the executive chairman position, ranks second in the list of Bloomberg Billionaire Index. His wealth witnessed a significant increase last year and he currently has a total net worth of $206 billion.
同時，貝索斯於2021年辭去亞馬遜首席執行官一職並接任執行董事長一職，在彭博億萬富翁指數榜單中排名第二。去年，他的財富大幅增加，目前他的總淨資產爲2060億美元。
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通過以下方式查看 Benzinga 對消費科技的更多報道 點擊這個鏈接。