"Google Starts Testing Ads In AI Overviews; Existing Search, Performance Max And Shopping Campaigns Will Be Automatically Eligible To Appear In Google's AI Overviews" - SearchEngineLand
"Google Starts Testing Ads In AI Overviews; Existing Search, Performance Max And Shopping Campaigns Will Be Automatically Eligible To Appear In Google's AI Overviews" - SearchEngineLand
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024.
谷歌今天在2024年穀歌營銷直播中宣佈，廣告即將出現在人工智能概覽中。
What's new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries.
什麼是新的。谷歌正在測試在 “人工智能概覽” 框中是否包含搜索和購物廣告，這些廣告可以顯示在複雜查詢的搜索結果頂部。
How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a "sponsored" section.
它是如何工作的。當廣告被認爲與搜索查詢和 AI 概述都有關時，它將在該概覽的 “贊助” 部分中顯示。
- No action is required from advertisers – existing Search, Performance Max and Shopping campaigns can be automatically eligible.
- 廣告商無需採取任何措施——現有的 “搜索”、“績效上限” 和 “購物” 廣告系列可以自動獲得資格。
Why we care. This could make advertisers happy as their ads could be enhanced, but this could also result in less click-throughs to a brand's site. This could be the start of traffic dropping off as Google provides the information consumers want right on the SERP.
我們爲什麼在乎。這可能會讓廣告商感到高興，因爲他們的廣告可以得到增強，但這也可能導致品牌網站的點擊量減少。這可能是流量下降的開始，因爲谷歌直接在搜索結果頁面上提供了消費者想要的信息。
The big picture. This update represents one of Google's first steps toward monetizing its AI investments across consumer products like Search.
大局。此次更新是谷歌在通過搜索等消費產品的人工智能投資獲利方面邁出的第一步。
Early user testing found people find the AI Overviews helpful and are visiting a more diverse array of websites through the links provided, Google said.
谷歌表示，早期的用戶測試發現，人們發現人工智能概述很有用，他們正在通過提供的鏈接訪問更多樣化的網站。
What they're saying. "We'll remain focused on sending valuable traffic to publishers and creators," Google stated, suggesting a balanced approach between AI content and external web sources.
他們在說什麼。谷歌表示：“我們將繼續專注於向發佈商和創作者提供有價值的流量，” 他建議在人工智能內容和外部網絡資源之間採取平衡的方法。
Between the lines. Slotting ads into AI overviews is new territory for Google, and comes at a time when AI is both expensive and a potential threat to its lucrative core Search ad business model.
字裏行間。將廣告納入人工智能概述是谷歌的新領域，正值人工智能既昂貴又對其利潤豐厚的核心搜索廣告業務模式構成潛在威脅的時候。
Intrusiveness. Any overly disruptive or intrusive ad placements within AI-generated Overviews could undermine their perceived utility and objectiveness.
侵入性。人工智能生成的概述中任何過於破壞性或侵入性的廣告投放都可能削弱其感知的效用和客觀性。