Netflix Says In-House Ad-Tech Coming: The Trade Desk Climbs +4% And Magnite +28%
Netflix Says In-House Ad-Tech Coming: The Trade Desk Climbs +4% And Magnite +28%
The Trade Desk, Inc. and Magnite, Inc. shares moved higher Wednesday after Netflix, Inc. said it will launch an in-house advertising technology platform by the end of 2025. Both companies are technology infrastructure providers for ad sales.
Netflix公司表示將在2025年底之前推出內部廣告技術平台後，Trade Desk, Inc.和Magnite, Inc.股價週三走高。兩家公司都是廣告銷售的技術基礎設施提供商。
Netflix hosted its second Upfront presentation to advertisers and said it has reached 40 million global monthly active users (MAUs) on its ad-supported plan with 40% of all signups in the ads countries now coming from the ads plan.
Netflix爲廣告商舉辦了第二場Upfront演講，並表示其廣告支持計劃已達到4000萬全球月活躍用戶（MAU），廣告國家所有註冊人數的40％現在來自廣告計劃。
Netflix announced it will build an in-house advertising technology platform and expand its roster of buy-side programmatic partners beyond Microsoft this summer to include The Trade Desk, Google's Display & Video 360 and Magnite.
Netflix宣佈將在今年夏天建立一個內部廣告技術平台，並將買方程序化合作夥伴的陣容擴大到微軟以外，將包括The Trade Desk、谷歌的Display & Video 360和Magnite。
"We're being incredibly strategic about how we present ads because we want our members to have a phenomenal experience. We conduct deep consumer research to make sure we stay ahead of the competition, bringing opportunities that are better for members and better for brands," said Netflix President of Advertising, Amy Reinhard.
“我們在如何投放廣告方面採取了極具戰略性的策略，因爲我們希望我們的會員獲得非凡的體驗。我們進行深入的消費者研究，以確保我們在競爭中保持領先地位，爲會員和品牌帶來更好的機會。” Netflix廣告總裁艾米·萊因哈德說。