Trenders ＜6069＞ announced consolidated financial results for the fiscal year ending 2024/3 on the 14th. Net sales decreased 37.6% from the previous fiscal year to 5.673 billion yen, operating profit fell 22.0% to 788 million yen, ordinary profit fell 24.3% to 773 million yen, and net income attributable to parent company shareholders fell 32.3% to 479 million yen.
Sales in the marketing business fell 33.7% from the previous fiscal year to 5,544 billion yen, and segment profit fell 9.6% to 848 million yen. Although sales declined due to changing the sales recording method from total amount to net amount for some transactions, influencer services in the beauty category and MiMiTV, which is our in-house beauty media, performed well against the backdrop of strong SNS marketing demand. Large-scale promotion measures were implemented on MimiTV by positioning the current fiscal year and the next fiscal year as an investment period, and advertising costs increased drastically.
Sales in the investment business fell 82.3% from the previous fiscal year to 129 million yen, and segment profit fell 62.3% to 70 million yen. Interest income from corporate bonds held as business investment securities and sales and profits from sales of business investment securities were recorded. Two transfers of operating investment securities (sales 642 million yen, operating income 103 million yen) occurred in the previous fiscal year, but only 1 occurred in the current fiscal year. Also, in this fourth quarter consolidated accounting period, valuation losses on operating investment securities held were recorded.
Regarding the full-year consolidated earnings forecast for the fiscal year ending March 31, 2025, we expect sales to increase 13.7% from the previous fiscal year to 645 billion yen, operating income to 10.00 billion yen, up 26.8% from the same period, ordinary profit to 1.0 billion yen, an increase of 29.2%, and net income attributable to parent company shareholders to increase 29.3% to 620 million yen.