Harvard Business School Publishes Kaspi.kz Case Study
Harvard Business School Publishes Kaspi.kz Case Study
ALMATY, Kazakhstan, May 14, 2024 (GLOBE NEWSWIRE) -- Joint Stock Company Kaspi.kz ("Kaspi.kz") (Nasdaq: KSPI) announces that the company is the subject of a Harvard Business School (HBS) case study 'Kaspi.kz: Building Trust through Innovation'. This is the second Kaspi.kz case study, following on from HBS's 2019 case study 'Kaspi.kz IPO'.
哈薩克斯坦阿拉木圖，2024年5月14日（GLOBE NEWSWIRE）——股份公司Kaspi.kz（“Kaspi.kz”）（納斯達克股票代碼：KSPI）宣佈，該公司是哈佛商學院（HBS）案例研究 “Kaspi.kz：通過創新建立信任” 的主題。這是繼哈佛銀行2019年案例研究 “Kaspi.kz IPO” 之後的第二份Kaspi.kz案例研究。
HBS's latest Kaspi.kz case study examines how the company's unique corporate culture, including its obsession with the quality of its services has helped Kaspi.kz to build the trust of its customers and stakeholders. This has proven fundamental to the company's ability to continually develop innovative, highly popular digital products which achieve world-class adoption and customer engagement. The central question of the case study is whether this approach combined with Kaspi.kz's homegrown brand and technology expertise will be an important asset for the company as it seeks to expand beyond Kazakhstan.
哈佛銀行最新的Kaspi.kz案例研究探討了該公司獨特的企業文化，包括對服務質量的癡迷，如何幫助Kaspi.kz建立了客戶和利益相關者的信任。事實證明，這對於公司持續開發創新、廣受歡迎的數字產品的能力至關重要，這些產品可實現世界一流的採用率和客戶參與度。案例研究的核心問題是，這種方法與Kaspi.kz的本土品牌和技術專業知識相結合，是否將成爲該公司尋求向哈薩克斯坦以外擴張的重要資產。
Mikhail Lomtadze, CEO and co-founder of Kaspi.kz, commented:
Kaspi.kz 首席執行官兼聯合創始人 Mikhail Lomtadze 評論道：
"This is Harvard's second case about Kaspi.kz. The first case, written in 2019, has now been taught for 4 years. The new case is dedicated to our unique corporate culture and obsession with high quality services, which are key to gaining the trust of our customers. It is especially pleasing to know that even more students and professors around the world will learn about and explore Kazakhstan and the rapid pace of digital innovation in our country."
“這是哈佛關於Kaspi.kz的第二個案例。第一個案例寫於2019年，現已教學了4年。新案例致力於體現我們獨特的企業文化和對高質量服務的癡迷，這是獲得客戶信任的關鍵。特別令人高興的是，世界各地有更多的學生和教授將了解和探索哈薩克斯坦以及我們國家數字創新的快速步伐。”
The case study can be accessed via:
該案例研究可通過以下方式獲取：
HBS is known for teaching not from books, but real cases about companies and actual management decisions. The typical HBS case is a 20 to 25-page story developed for educational purposes about a managerial challenge facing a company. HBS cases are taught not only at Harvard, but at other leading universities around the world.
哈佛商學院的教學不是書本教學，而是以有關公司和實際管理決策的真實案例而聞名。哈佛商學院的典型案例是一篇長達20至25頁的故事，旨在教育目的，講述公司面臨的管理挑戰。哈佛大學的案例不僅在哈佛大學授課，而且在世界各地的其他一流大學講授。
About Kaspi.kz
關於 Kaspi.kz
Kaspi.kz's mission is to improve people's lives by developing innovative mobile products and services. To deliver upon this, we operate a unique, two-sided Super App model – Kaspi.kz Super App for consumers and Kaspi Pay Super App for merchants. Through these Super Apps, consumers and merchants can access our leading Payments, Marketplace and Fintech Platforms. All our services are designed to be highly relevant to users' everyday needs and enable consumers and merchants to connect and transact using our proprietary payments network. The combination of a large, highly engaged consumer and merchant base, best-in-class, highly relevant digital products and a capex lite approach has resulted in strong top-line growth and a profitable business model, and has enabled us to continue innovating, delighting our users and fulfilling our mission.
Kaspi.kz 的使命是通過開發創新的移動產品和服務來改善人們的生活。爲了實現這一目標，我們運營了一種獨特的雙面超級應用程序模式——面向消費者的Kaspi.kz超級應用程序和麪向商家的Kaspi Pay超級應用程序。通過這些超級應用程序，消費者和商家可以訪問我們領先的支付、市場和金融科技平台。我們所有的服務都旨在與用戶的日常需求高度相關，使消費者和商家能夠使用我們的專有支付網絡進行連接和交易。龐大、高度參與的消費者和商戶群、一流的、高度相關的數字產品和精簡資本支出的方法相結合，帶來了強勁的營收增長和盈利的商業模式，使我們能夠繼續創新，取悅我們的用戶並履行我們的使命。
Contacts David Ferguson, david.ferguson@kaspi.kz +44 7427 751 275
聯繫人大衛·弗格森，david.ferguson@kaspi.kz +44 7427 751 275