Kose Milbon Cosmetics Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yasuhiro Yuzawa) will sell the lash/eyebrow serum “Imprea 3D Eyelash Serum” (5,500 yen per item, 5,500 yen including tax) from the beauty salon exclusive cosmetics brand “Imprea” at beauty salons nationwide starting 2024/5/11. This product utilizes knowledge obtained through joint research to capture eyelash damage phenomena between KOSE Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Kazutoshi Kobayashi) and Milbon Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Sakashita Hidenori), a hair care and cosmetics manufacturer for beauty salons.

In recent makeup and care trends related to lashes, there is a tendency for mascara etc. to create a firm length and volume and “grow”. Recently, in addition to this, there is a growing need to provide moisture and proper care from the viewpoint of eyelash care. Also, in beauty salons that handle “Imprea,” there are many opportunities to close your eyes during shampooing and haircut treatments, so there is an advantage that communication about eyelash concerns and designs is easy to occur. In addition to that, there were calls for the release of eyelash serums, taking advantage of Milbon's strengths in research on hair over many years. There is a lot of demand for eyelash problems, and demand for eyelash serums at beauty salons is expected to expand.

“IMPREA 3D EYELASH SERUM” is an eyelash and eyebrow serum that utilizes knowledge from joint research between Kose and Milbon, which discovered that proteins inside the eyelashes flow out due to damage caused by beauty habits and lose their firmness and elasticity, and while repairing eyelash damage, it gives lashes with a firm impression and presence. By blending the eyelash repair ingredient “Repair SDGL*1,” it penetrates to the inside of the lashes and eyebrows and repairs them. In addition, it contains “Souhakuhi CPX*2,” which is a combination of sauhakuhi extract and star fruit leaf extract, to provide moisture to the core of the lashes and eyebrows. It is mineral oil-free, gluten-free, silicone-free, fragrance-free, and colorant-free. By attaching a round tip to the tip of the brush, it is designed to be easy to apply even to underlashes that have many fine, short hairs and are difficult to apply.
※1 dilauroyl glutamate lysine Na (eyelash repair) ※2 Maguwa root extract, carambola leaf extract, glycerin (moisturizer)

By releasing authentic eyelash and eyebrow serums from “Imprea,” we aim to expand the range of proposals from hairdressers, respond to more diverse customer needs, and further improve customer brand loyalty.

About Imprea
A beauty salon exclusive brand developed by combining the strengths of both Kose, which has been working on skin science research and beauty ingredient development, and Milbon, which has been working on hair and scalp research. Utilizing the ability of hairdressers who can accurately respond to each customer's individuality and preferences, we have a large selection of items such as skin care, base makeup, face color, and eyebrow mascara based on the concept of “impression revolution by beauticians.”
■ “Imprea” brand site
http://www.impreacosmetics.com/

About KOSE Milbon Cosmetics Co., Ltd.
It was established on 2017/7/31 with the aim of linking Kose's skincare and makeup product development know-how with Milbon's business resources, such as Milbon's beauty salon sales network and beauty education system, to make it a platform for joint development of skincare and makeup products in beauty salons, implementation of domestic sales, and planning of various other initiatives leading to long-term partnerships.

＜Company Overview＞
(1) Name KOSE MILBON COSMETICS CO., LTD.
(2) Location 2-1 Kyobashi, Chuo-ku, Tokyo
(3) Representative name President and CEO Yasuhiro Yuzawa (seconded from KOSÉ)
(4) Business description Planning, development, marketing, and sale of skin care and makeup products in beauty salons
(5) Capital: 100 million yen
(6) Date of establishment July 31, 2017
(7) Investment ratio Kose Co., Ltd. 51% Milbon Co., Ltd. 49%
(8) Fiscal period December