Starbucks CEO's Dilemma Unfolds With Stock Performance, Falling Sales
Starbucks CEO's Dilemma Unfolds With Stock Performance, Falling Sales
Just over a year into the job, the chief executive officer of Starbucks Corp. (NASDAQ:SBUX), Laxman Narasimhan, faces a tough situation as shares plummeted following a disappointing quarterly performance.
上任僅一年多後，星巴克公司（納斯達克股票代碼：SBUX）首席執行官拉克斯曼·納拉西姆漢面臨着艱難的局面，因爲在季度表現令人失望之後，股價暴跌。
The company saw a significant drop in shares, declining by as much as 18% after issuing guidance cuts and experiencing its first sales decline since late 2020.
該公司的股價大幅下跌，在發佈削減指引後下跌了多達18％，並經歷了自2020年底以來的首次銷售下降。
Second-quarter Comparable store sales declined 4% globally, driven by a 6% decline in comparable transactions.
受同類交易下降6％的推動，第二季度全球可比門店銷售額下降了4％。
Efforts to revive Starbucks' fortunes include ramping up service efficiency, offering more discounts, introducing new products like a boba-inspired beverage, and expanding food offerings beyond peak hours, reported Bloomberg.
彭博社報道，重振星巴克命運的努力包括提高服務效率，提供更多折扣，推出波巴風格的飲料等新產品，以及在高峰時段以外擴大食品供應。
The company acknowledged the need for improvement in app service and product availability after experiencing user frustration and supply chain challenges.
在經歷了用戶挫折感和供應鏈挑戰之後，該公司承認需要改善應用程序服務和產品可用性。
Also Read: Starbucks Presents A 'Bitter Bean To Swallow': Analysts Cut Forecasts After FQ2 Results
另請閱讀：星巴克推出了 “待吞的苦豆”：分析師在第二季度業績公佈後下調了預期
However, Starbucks anticipates a prolonged recovery process, as reflected in its lowered full-year revenue growth forecast and the possibility of flat adjusted earnings per share.
但是，星巴克預計復甦過程將持續很長時間，這反映在其下調的全年收入增長預期以及調整後每股收益可能持平上。
Analysts expressed skepticism about the company's ability to bounce back swiftly, with concerns raised about its pricing strategy and menu complexity.
分析師對該公司迅速反彈的能力表示懷疑，並對其定價策略和菜單複雜性表示擔憂。
Industry experts are questioning Narasimhan's approach to rejuvenating Starbucks amidst persistent challenges, including inflationary pressures and evolving consumer preferences.
行業專家質疑納拉西曼在包括通貨膨脹壓力和不斷變化的消費者偏好在內的持續挑戰中振興星巴克的方法。
With doubts looming over the company's growth prospects, investors are keen to see a concrete plan to reignite demand and restore confidence in Starbucks' future.
隨着對公司增長前景的疑慮隱約可見，投資者渴望看到一項具體的計劃，以重燃需求並恢復對星巴克未來的信心。
Narasimhan, once heralded for his turnaround expertise, now faces the huge task of steering Starbucks through turbulent waters.
納拉西曼曾因其轉型專業知識而備受讚譽，現在他面臨着引導星巴克穿越動盪水域的艱鉅任務。
Starbucks stock has lost over 34% in the last 12 months. Investors can gain exposure to the stock via Consumer Discretionary Select Sector SPDR Fund (NYSE:XLY) and Vanguard Total Stock Market Index Fund ETF (NYSE:VTI).
星巴克的股票在過去12個月中下跌了34％以上。投資者可以通過全權委託精選板塊SPDR基金（紐約證券交易所代碼：XLY）和Vanguard股市總指數基金ETF（紐約證券交易所代碼：VTI）獲得股票敞口。
Price Action: SBUX shares closed higher by 0.66% to $74.93 at the last check Thursday.
價格走勢：在週四的最後一次檢查中，SBUX股價收盤上漲0.66％，至74.93美元。
Disclaimer:This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明:該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審查和發佈。
Image: Shutterstock/ Harun Ozmen
圖片：Shutterstock/Harun Ozmen