Haier Smart Home Boosts Local Manufacturing and Expands Global Presence With New Ecological Park in Egypt
Haier Smart Home Boosts Local Manufacturing and Expands Global Presence With New Ecological Park in Egypt
10TH OF RAMMADAN CITY, Egypt, May 2, 2024 /PRNewswire -- Haier Smart Home (600690.SS, 6690.HK, 690D) officially inaugurated the Egypt Ecological Park, marking a significant step in deepening its market presence in the Middle East and Africa and another milestone in its global expansion.
埃及齋月十日，2024年5月2日 /PRNewswire——海爾智能家居（600690.SS、6690.HK、690D）埃及生態園正式落成，這標誌着在深化其在中東和非洲的市場佔有率方面邁出了重要的一步，也是其全球擴張的又一個里程碑。
Spanning 200,000 square meters with a designed capacity exceeding 1.5 million units, the Egypt Eco-Park's first phase started in March with trial production of air conditioners and televisions. This month washing machines will be added, reaching a total production of more than 900,000 units per year. The second phase will include refrigerators, freezers, and other categories.
埃及生態園的第一階段於3月開始，試產空調和電視機，佔地20萬平方米，設計容量超過150萬套。本月將增加洗衣機，年總產量超過90萬臺。第二階段將包括冰箱、冰櫃和其他類別。
In a strategic move to bolster its presence in the Middle East and Africa markets, the Egypt Eco-Park stands out for its digital platform that enhances energy efficiency by monitoring and analyzing water, and electricity usage meticulously, among all elements and processes within the park.
作爲加強其在中東和非洲市場的影響力的戰略舉措，埃及生態園以其數字平台脫穎而出，該平台通過仔細監測和分析園內所有要素和過程中的水和用電量來提高能源效率。
The Egypt Eco-Park will support the local economy by creating over 2,000 jobs. This ambitious project not only offers development opportunities to manufacturing and management talent but also generates a positive impact on the home appliance industry.
埃及生態園將通過創造2,000多個工作崗位來支持當地經濟。這個雄心勃勃的項目不僅爲製造和管理人才提供了發展機會，而且還對家用電器行業產生了積極影響。
In its first phase, the Egypt Eco-Park will primarily supply the Egyptian market. Haier Smart Home has defined Egypt as one of its key strategic growth markets and will continue investing in introducing new products to supply the local demand for high-quality products.
在第一階段，埃及生態園將主要供應埃及市場。海爾智能家居已將埃及定義爲其主要的戰略增長市場之一，並將繼續投資推出新產品，以滿足當地對高質量產品的需求。
The unique lifestyle habits and appliance needs of consumers across Middle Eastern and Africa regions have fueled demand for differentiated products – driving consumer preference for Haier Smart Home products, who offers washing machines specifically designed for the region, or air conditioners that can run with power generators. As a result, the company has grown three times faster than the rest of the industry.
中東和非洲地區消費者獨特的生活習慣和電器需求推動了對差異化產品的需求，推動了消費者對海爾智能家居產品的偏愛，海爾智能家居產品提供專爲該地區設計的洗衣機，或者可以與發電機一起運行的空調。結果，該公司的增長速度是業內其他公司的三倍。
The Egypt Eco-Park is expected to accelerate Haier Smart Home's presence and growth in Middle East and Africa, by leveraging its world-class global supply chain to expedite market response to serve more customers and consumers in more parts of the region.
埃及生態園將利用其世界一流的全球供應鏈加快市場反應，爲該地區更多地區的更多客戶和消費者提供服務，從而加快海爾智能家居在中東和非洲的影響力和增長。
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