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VerticalScope Partners With The Trade Desk To Integrate OpenPass And OpenPath

VerticalScope Partners With The Trade Desk To Integrate OpenPass And OpenPath

VerticalScope 與交易臺合作整合 OpenPass 和 OpenPath
Benzinga ·  05/01 18:20

VerticalScope's more than 65 million registered users will now be able to use OpenPass to securely sign on to over 1,200 communities

VerticalScope 的超過 6500 萬註冊用戶現在將能夠使用 OpenPass 安全登錄 1,200 多個社區

New partnership also incorporates an integration with OpenPath

新的合作伙伴關係還包括與 OpenPath 的集成

VerticalScope Holdings Inc. (TSX:FORA) ("VerticalScope"), a technology company that has built and operates a cloud-based digital platform for online enthusiast communities with 65 million registered users, today announced it has adopted The Trade Desk's (NASDAQ:TTD) OpenPass and OpenPath solutions to provide secure authentication for users and enhanced access for advertisers.

VerticalScope Holdings Inc.(多倫多證券交易所股票代碼:FORA)(“VerticalScope”)是一家爲擁有6500萬註冊用戶的在線發燒友社區構建和運營基於雲的數字平台的科技公司。該公司今天宣佈,它已採用The Trade Desk(納斯達克股票代碼:TTD)的OpenPass和OpenPath解決方案,爲用戶提供安全身份驗證,增強廣告商訪問權限。

OpenPass is a single-sign-on solution created by The Trade Desk that will be deployed across VerticalScope's web communities, providing users with a secure login alternative. As web publishers face concerns related to advertising addressability and consumer privacy, OpenPass allows them to authenticate their users in a transparent manner and provide a premium ad experience.

OpenPass是由The Trade Desk創建的單點登錄解決方案,將在VerticalScope的網絡社區中部署,爲用戶提供安全的登錄替代方案。由於網絡發佈商面臨與廣告可尋址性和消費者隱私相關的問題,OpenPass 允許他們以透明的方式對用戶進行身份驗證,並提供優質的廣告體驗。

VerticalScope's platform is home to over 1,200 communities, where specialized interest groups come together at the intersection of content and commerce. From automotive to the outdoors, enthusiasts can share advice, ideas and learn about new products that suit their interests across VerticalScope's communities.

VerticalScope的平台擁有超過1,200個社區,內容和商務的交匯處聚集了專業的利益團體。從汽車到戶外運動,愛好者可以在VerticalScope的社區中分享建議、想法並了解適合他們興趣的新產品。

"The ability for publishers like VerticalScope to monetize content at scale in a way that's also transparent and secure for users is exactly what OpenPass was designed to do," says Will Doherty, VP of Inventory Development at The Trade Desk. "As addressability continues to evolve across the web, authenticated environments are the most appealing to advertisers."

The Trade Desk庫存開發副總裁威爾·多爾蒂說:“像VerticalScope這樣的出版商能夠以對用戶透明和安全的方式大規模地通過內容獲利,這正是OpenPass的設計目標。”“隨着網絡可尋址性的不斷髮展,經過身份驗證的環境對廣告商最具吸引力。”

VerticalScope is also integrating with The Trade Desk's OpenPath, a solution that will give advertisers a direct path to VerticalScope's premium platform. This direct connection will contribute to a more efficient auction, driving value for both advertisers and VerticalScope. Brands and agencies that advertise on websites like Watchuseek.com, AVSForum.com, MTBR.com and JeepForum.com through The Trade Desk will benefit from this direct connection that offers a more streamlined approach to the digital media-buying process.

VerticalScope還與The Trade Desk的OpenPath整合,該解決方案將爲廣告商提供直接進入VerticalScope高級平台的途徑。這種直接聯繫將有助於提高拍賣效率,爲廣告商和VerticalScope帶來價值。通過The Trade Desk在Watchuseek.com、AVSForum.com、MTBR.com和JeepForum.com等網站上做廣告的品牌和代理商將受益於這種直接連接,這種直接連接爲數字媒體購買流程提供了更簡化的方法。

"Adding a direct connection with a market leader like The Trade Desk is a great step forward for our business and our customers and will allow us to capture a greater share of spend in the programmatic value chain," said Chris Goodridge, President and COO at VerticalScope. "The Trade Desk is an industry leader, and this partnership offers a secure and premium experience to our users, which is why we're also excited to offer OpenPass as a new login option for our communities."

VerticalScope總裁兼首席運營官克里斯·古德里奇表示:“增加與The Trade Desk這樣的市場領導者的直接聯繫是我們的業務和客戶向前邁出的重要一步,並將使我們能夠在程序化價值鏈中獲得更大的支出份額。”“The Trade Desk是行業領導者,這種合作關係爲我們的用戶提供了安全和優質的體驗,這就是爲什麼我們也很高興爲我們的社區提供OpenPass作爲新的登錄選項。”

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