Lamar Advertising Company Selects Vistar Media To Power Its US Digital Out-Of-Home Billboard Network
Lamar Advertising Company Selects Vistar Media To Power Its US Digital Out-Of-Home Billboard Network
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected Vistar's content management software (CMS), Cortex, to power its network of digital out-of-home (DOOH) billboards across the U.S. The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network.
全球領先的戶外（OOH）媒體技術解決方案提供商Vistar Media今天宣佈，全球最大的戶外廣告公司之一拉馬爾廣告公司選擇了Vistar的內容管理軟件（CMS）Cortex來爲其在美國各地的數字戶外（DOOH）廣告牌網絡提供動力。該協議是在2023年建立的合作伙伴關係之後達成的，拉馬爾選擇Vistar運營其丹佛交通DOOH網絡。
Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving over 5 billion weekly impressions. Lamar deployed Cortex to its entire DOOH network in less than six weeks with zero downtime. The smooth transition underscores the effectiveness of Vistar's Cortex software suite, purpose built for the distinctive demands of DOOH networks.
Lamar爲廣告商提供了美國最大的數字廣告牌網絡，擁有近5,000個顯示屏，每週曝光量超過50億。Lamar 在不到六週的時間內將 Cortex 部署到其整個 DOOH 網絡中，停機時間爲零。平穩過渡凸顯了Vistar的Cortex軟件套件的有效性，該套件專爲滿足DOOH網絡的獨特需求而構建。
Sukhvinder Singh, SVP, Technology & Innovation at Lamar Advertising shared, "Having partnered with Vistar for over a decade, we were confident in their proven track record of success and trusted the unique technology they have built to power a DOOH network of our size. We have a shared passion for impactful OOH advertising, and we're excited to expand on our partnership with Vistar to continue connecting advertisers with audiences that matter to them. The speed and efficiency with which we deployed their technology across our network was truly impressive."
Lamar Advertising技術與創新高級副總裁Sukhvinder Singh分享說：“與Vistar合作了十多年，我們對他們良好的成功記錄充滿信心，也信任他們爲支持我們規模的DOOH網絡而開發的獨特技術。我們對有影響力的戶外廣告有着共同的熱情，我們很高興擴大與Vistar的合作關係，繼續將廣告商與對他們重要的受衆聯繫起來。我們在網絡上部署他們的技術的速度和效率確實令人印象深刻。”
"Lamar's nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative impact," said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. "A network of this scale and influence deserves industry-leading technology to support it, and Vistar is thrilled to expand our CMS partnership across Lamar's billboard network. It's a really exciting time for OOH, and we're honored to put Vistar's engineering power behind Lamar's incredible business."
Vistar Media企業解決方案高級副總裁埃裏克·蘭姆表示：“Lamar的全國足跡，加上其龐大的數字廣告牌，使廣告商能夠以無與倫比的創意影響力吸引消費者。”“如此規模和影響力的網絡值得業界領先的技術來支持，Vistar很高興在Lamar的廣告牌網絡中擴大我們的CMS合作伙伴關係。對於 OOH 來說，這是一個非常激動人心的時刻，我們很榮幸能讓 Vistar 的工程力量支持 Lamar 令人難以置信的業務。”
Reach out to Vistar today to learn more about the tools that have been specially engineered for media owners.
立即聯繫Vistar，詳細了解專爲媒體所有者設計的工具。