Nike Scores Big With Germany's National Soccer Teams, Ending Adidas' 70-Year Legacy
Nike Scores Big With Germany's National Soccer Teams, Ending Adidas' 70-Year Legacy
Nike Inc (NYSE:NKE) will outfit all of Germany's national soccer teams starting in 2027, marking the end of Germany's historic 70-year partnership with Adidas AG (OTC:ADDDF) (OTC:ADDYY).
耐克公司（紐約證券交易所代碼：NKE）將從2027年開始爲德國所有國家足球隊提供裝備，這標誌着德國與阿迪達斯股份公司（場外交易代碼：ADDDF）（場外交易代碼：ADDYY）長達70年的歷史性合作伙伴關係的終結。
German Soccer Federation's (DFB) announcement ushers in a new era with an agreement spanning from 2027 to 2034, surprising many by choosing Nike over its traditional ally, Adidas.
德國足球聯合會（DFB）的宣佈開啓了一個新時代，協議期限爲2027年至2034年，選擇耐克而不是其傳統盟友阿迪達斯，這讓許多人感到驚訝。
Germany's men's team, which will utilize Adidas' headquarters as its base for the upcoming European Championship hosted by Germany this summer, found Adidas caught off guard by the DFB's switch to its primary competitor, AP News reports
美聯社新聞報道，德國男隊將利用阿迪達斯總部作爲即將在今年夏天由德國主辦的歐洲錦標賽的基地，他們發現德國足協轉向其主要競爭對手使阿迪達斯措手不及
Germany's national football teams have historically donned Adidas gear, contributing to their success in securing four World Cup titles between 1954 and 2014.
德國國家足球隊歷來都穿着阿迪達斯裝備，這爲他們在1954年至2014年間成功獲得四次世界盃冠軍做出了貢獻。
The association with Adidas was extended for four more years in 2019, ensuring collaboration until the end of 2026.
與阿迪達斯的合作在2019年又延長了四年，確保了合作至2026年底。
The decision to switch to Nike was motivated by the substantial financial offer and Nike's vision for promoting amateur sports, women's soccer, and the sustainable development of the sport in Germany.
決定轉向耐克的動機是大量的財務提議以及耐克在德國促進業餘運動、女子足球和這項運動可持續發展的願景。
Adidas acknowledged being informed about the DFB's decision to switch suppliers from 2027 onwards.
阿迪達斯承認獲悉德國足協決定從2027年起更換供應商。
This transition comes as Germany, home to the world's largest football association with over seven million members, prepares to host the Euro 2024 tournament from June 14 to July 14, showcasing its prominent role in the global football community.
這一轉變發生之際，德國是世界上最大的足球協會所在地，擁有超過700萬名會員，正準備在6月14日至7月14日主辦2024年歐洲盃錦標賽，以展示其在全球足球界的重要作用。
Adidas faced challenges in 2023, dropping the Yeezy brand after controversial remarks by Kanye West, resulting in a $1.3 billion sales hit. However, the company is making a comeback with better-than-expected third-quarter results and a shift in focus back to sports, led by CEO Bjorn Gulden.
阿迪達斯在2023年面臨挑戰，在坎耶·韋斯特發表有爭議的言論後，阿迪達斯放棄了Yeezy品牌，導致13億美元的銷售額受到衝擊。但是，在首席執行官比約恩·古爾登的領導下，該公司正在捲土重來，第三季度業績好於預期，並將重點轉移回體育領域。
The sports apparel market, valued at around $200 billion annually, anticipates a boost in 2024 with the Euro 2024 football championship and the Paris Olympics.
每年的運動服裝市場價值約爲2000億美元，預計隨着2024年歐洲盃足球錦標賽和巴黎奧運會的到來，該市場將在2024年得到提振。
Nike's stock has gained 11% in the last six months. Investors can gain exposure to the stock via SPDR Select Sector Fund – Consumer Discretionary (NYSE:XLY) and Hennessy Stance ESG ETF (NYSE:STNC).
耐克的股票在過去六個月中上漲了11％。投資者可以通過SPDR精選行業基金——非必需消費品（紐約證券交易所代碼：XLY）和軒尼詩立場ESGETF（紐約證券交易所代碼：STNC）獲得股票敞口。
Price Action: NKE shares traded lower by 7.12% at $93.64 premarket on the last check Friday.
價格走勢：週五的最後一張支票中，NKE股票盤前下跌7.12％，至93.64美元。
Also Read: These Analysts Cut Their Forecasts On Nike Following Q3 Results
另請閱讀：這些分析師在第三季度業績公佈後下調了對耐克的預測
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
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照片來自 Shutterstock