Brooklyn Nets And WNBA NY Liberty Enter Landmark CBD Sponsorship With Mynd Drinks
Brooklyn Nets And WNBA NY Liberty Enter Landmark CBD Sponsorship With Mynd Drinks
The Brooklyn Nets and NY Liberty made history by becoming the first NBA and WNBA teams to secure a sponsorship deal with a CBD brand. The move comes as the NBA loosens its regulations surrounding CBD products, aligning with trends seen in other sports leagues like Major League Baseball and the UFC.
布魯克林籃網隊和紐約自由隊創造了歷史，成爲第一支與CBD品牌達成贊助協議的NBA和WNBA球隊。此舉是在NBA放鬆對CBD產品的監管之際採取的，這與美國職棒大聯盟和UFC等其他體育聯盟的趨勢一致。
A New Era For Wellness Products In Sports
體育健康產品的新時代
Under the auspices of BSE Global, both teams have entered a multiyear agreement with Mynd Drinks, positioning the CBD-based beverage as their official wellness and recovery drink partner, reported Bloomberg. While the financial specifics remain undisclosed, this partnership underscores a significant shift in sports' approach to player wellness and recovery.
彭博社報道，在BSE Global的主持下，兩個團隊都與Mynd Drinks簽訂了爲期多年的協議，將這種基於CBD的飲料定位爲他們的官方健康和恢復飲料合作伙伴。儘管財務細節仍未公開，但這種夥伴關係凸顯了體育運動員健康和康復方法的重大轉變。
NBA's Progressive Stance Cannabis
NBA 的進步立場大麻
The NBA's evolving perspective on hemp-derived products is evident in its recent policy adjustments, allowing teams to forge partnerships within the CBD sector during the 2023 off-season. Furthermore, the league has removed cannabis from its anti-drug testing program in collaboration with the players' association, leaning toward a more progressive stance on the plant and its derivatives.
NBA對大麻衍生產品的看法不斷演變，這體現在其最近的政策調整中，這使球隊能夠在2023年淡季在CBD領域建立合作伙伴關係。此外，聯盟已與球員協會合作，將大麻從禁毒測試計劃中刪除，傾向於對大麻及其衍生物採取更進步的立場。
Restrictions And Opportunities In CBD Promotion
CBD推廣的限制和機會
Despite the burgeoning interest in CBD, limitations exist on advertising, especially regarding medical claims and the promotion of products containing THC. However, the association with renowned athletes and teams presents a valuable marketing avenue for CBD brands, despite the restrictions.
儘管人們對CBD的興趣與日俱增，但廣告仍然存在限制，特別是在醫療索賠和含有四氫大麻酚的產品促銷方面。但是，儘管存在限制，但與著名運動員和球隊的合作爲CBD品牌提供了寶貴的營銷途徑。
Athletes Lead The Charge Towards Cannabis Partnerships
運動員引領大麻夥伴關係的潮流
Prominent figures like Kevin Durant and Jaylen Brown have expressed keen interest in collaborating with cannabis companies. Durant, in particular, has already ventured into this space via a partnership with WM Technology Inc (NASDAQ:MAPS), signaling a growing acceptance of cannabis within the athletic community.
凱文·杜蘭特和杰倫·布朗等知名人士對與大麻公司合作表示了濃厚的興趣。特別是杜蘭特已經通過與WM Technology Inc（納斯達克股票代碼：MAPS）的合作涉足這一領域，這表明體育界對大麻的接受度越來越高。
Mynd's Strategic Move With Nets And NY Liberty
Mynd 與 NETS 和 NY Liberty 的戰略舉動
With Mynd products set to be available at Barclays Center events and the brand taking on a significant role during the Liberty's theme night, CEO Simon Allen views this partnership as a strategic step towards expanding the company's East Coast presence.
隨着Mynd產品將在巴克萊中心的活動中上市，並且該品牌在自由主題之夜發揮了重要作用，首席執行官西蒙·艾倫將這種合作視爲擴大公司在東海岸的業務的戰略步驟。
This collaboration marks another significant milestone in professional sports sponsorship, reflecting the broader societal shifts toward the acceptance of cannabis use.
此次合作標誌着職業體育贊助領域的又一個重要里程碑，反映了社會向接受使用大麻的更廣泛轉變。
Read also: UFC Knocks Out Marijuana Ban: Major Shift In Professional Athlete Drug Policy
另請閱讀： UFC取消大麻禁令：職業運動員毒品政策的重大轉變
Photo: Benzinga edit with image from Kovalchuk Oleksandr and IJ-studio on Shutterstock
照片：Benzinga 在 Shutterstock 上使用來自 Kovalchuk Oleksandr 和 IJ-Studio 的圖像進行編輯