On September 11, some investors asked 605599.SH: the company has been rooted in Beijing and North China for many years and has the advantages of brand, scale and consumer base. In the future, how will Caibai plan to strengthen its influence in the whole country? What is the specific strategic layout? Which areas are Caibai being or will focus on expanding? When will you cross the Yellow River and enter the southern market? What are the quality reserve items mentioned in the company's periodic report?
Caibai shares replied: in the first half of 2023, the company's sales revenue in North China accounted for more than 80%, but at the same time, it can be seen that sales revenue outside North China increased greatly compared with the same period last year. On the one hand, it is mainly due to the rapid development of the company's online channels. On the other hand, the company has opened a number of stores in Xi'an, Shaanxi and Suzhou, Jiangsu, gradually forming a business model outside North China. At present, the volume accounts for a relatively small proportion in the overall revenue scale of the company. In the aspect of store expansion, the company adopts the direct operation mode, ploughs the market with the strategy of steady and steady development, and accumulates the consumer base through the online sales channel, which plays a leading role in the offline market expansion. The company is actively expanding the market outside Beijing, hoping to gradually distribute the national market, and will maintain steady development if expanding the southern market in the future. the specific planning needs to be confirmed according to the progress of the company's market layout, and at the same time, compared with the number of stores, the company pays more attention to the quality of opening stores. The high-quality reserve project refers to the stores where the company has determined the intention of cooperation but has not yet opened, and its contribution to the company's overall revenue will be gradually reflected after the opening in the future.