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Inuvo (NYSE:INUV) Versus Direct Digital (NASDAQ:DRCT) Critical Comparison
Inuvo (NYSE:INUV) Versus Direct Digital (NASDAQ:DRCT) Critical Comparison
Inuvo (NYSE:INUV – Get Rating) and Direct Digital (NASDAQ:DRCT – Get Rating) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, analyst recommendations and institutional ownership.
Valuation and Earnings
This table compares Inuvo and Direct Digital's gross revenue, earnings per share (EPS) and valuation.
Get Inuvo alerts:Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Inuvo | $59.83 million | 0.44 | -$7.60 million | ($0.09) | -2.44 |
Direct Digital | $38.14 million | 0.93 | -$1.51 million | ($62.19) | -0.04 |
Direct Digital has lower revenue, but higher earnings than Inuvo. Inuvo is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Inuvo and Direct Digital, as reported by MarketBeat.Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Inuvo | 0 | 0 | 0 | 0 | N/A |
Direct Digital | 0 | 0 | 3 | 0 | 3.00 |
Direct Digital has a consensus target price of $6.50, suggesting a potential upside of 167.49%. Given Direct Digital's higher probable upside, analysts clearly believe Direct Digital is more favorable than Inuvo.
Profitability
This table compares Inuvo and Direct Digital's net margins, return on equity and return on assets.
Net Margins | Return on Equity | Return on Assets | |
Inuvo | -13.28% | -35.24% | -25.11% |
Direct Digital | 0.87% | 99.00% | 6.44% |
Insider & Institutional Ownership
16.1% of Inuvo shares are held by institutional investors. Comparatively, 7.3% of Direct Digital shares are held by institutional investors. 8.3% of Inuvo shares are held by insiders. Comparatively, 78.3% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Summary
Direct Digital beats Inuvo on 9 of the 12 factors compared between the two stocks.
About Inuvo
(Get Rating)
Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.
About Direct Digital
(Get Rating)
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
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Inuvo (NYSE:INUV – Get Rating) and Direct Digital (NASDAQ:DRCT – Get Rating) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, analyst recommendations and institutional ownership.
因紐沃(NYSE:INUV-GET Rating)和直接數字(DJT:DRCT-GET Rating)都是小盤計算機和科技公司,但哪種投資更具優勢?我們將根據這兩家公司的盈利能力、估值、股息、收益、風險、分析師建議和機構所有權的強項對其進行對比。
Valuation and Earnings
估值和收益
This table compares Inuvo and Direct Digital's gross revenue, earnings per share (EPS) and valuation.
該表格比較了因紐沃和Direct Digital的毛收入、每股收益(EPS)和估值。
Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Inuvo | $59.83 million | 0.44 | -$7.60 million | ($0.09) | -2.44 |
Direct Digital | $38.14 million | 0.93 | -$1.51 million | ($62.19) | -0.04 |
總收入 | 價格/銷售額比 | 淨收入 | 每股收益 | 市盈率 | |
因紐沃 | 5,983萬美元 | 0.44 | -760萬美元 | ($0.09) | -2.44 |
直接數字 | 3,814萬美元 | 0.93 | -151萬元 | ($62.19) | -0.04 |
Direct Digital has lower revenue, but higher earnings than Inuvo. Inuvo is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Direct Digital的收入低於Inuvo,但收益高於Inuvo。Inuvo的市盈率低於Direct Digital,這表明它目前是兩隻股票中更負擔得起的一隻。
Analyst Recommendations
分析師建議
Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Inuvo | 0 | 0 | 0 | 0 | N/A |
Direct Digital | 0 | 0 | 3 | 0 | 3.00 |
銷售評級 | 保持評級 | 購買評級 | 強勁的買入評級 | 評級分數 | |
因紐沃 | 0 | 0 | 0 | 0 | 不適用 |
直接數字 | 0 | 0 | 3 | 0 | 3.00 |
Direct Digital has a consensus target price of $6.50, suggesting a potential upside of 167.49%. Given Direct Digital's higher probable upside, analysts clearly believe Direct Digital is more favorable than Inuvo.
Direct Digital的普遍目標價為6.5美元,暗示潛在上漲167.49%。鑑於Direct Digital的上行可能性更高,分析師顯然認為Direct Digital比Inuvo更有利。
Profitability
盈利能力
This table compares Inuvo and Direct Digital's net margins, return on equity and return on assets.
此表比較了因紐沃和Direct Digital的淨利潤率、股本回報率和資產回報率。
Net Margins | Return on Equity | Return on Assets | |
Inuvo | -13.28% | -35.24% | -25.11% |
Direct Digital | 0.87% | 99.00% | 6.44% |
淨利潤率 | 股本回報率 | 資產回報率 | |
因紐沃 | -13.28% | -35.24% | -25.11% |
直接數字 | 0.87% | 99.00% | 6.44% |
Insider & Institutional Ownership
內部人與機構所有權
16.1% of Inuvo shares are held by institutional investors. Comparatively, 7.3% of Direct Digital shares are held by institutional investors. 8.3% of Inuvo shares are held by insiders. Comparatively, 78.3% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
因紐沃16.1%的股份由機構投資者持有。相比之下,Direct Digital 7.3%的股份由機構投資者持有。因紐沃8.3%的股份由內部人士持有。相比之下,Direct Digital 78.3%的股份由內部人士持有。強大的機構持股表明,捐贈基金、大型基金管理公司和對衝基金相信,一家公司的長期表現將好於大盤。
Summary
摘要
Direct Digital beats Inuvo on 9 of the 12 factors compared between the two stocks.
Direct Digital在兩隻股票比較的12個因素中有9個擊敗了Inuvo。
About Inuvo
關於因紐沃
(Get Rating)
(獲取評級)
Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.
因紐沃公司是一家技術公司,在美國開發和銷售信息技術解決方案。該公司的平臺跨設備、格式和渠道識別和發送各種產品或服務的在線受眾,包括視頻、移動、聯網電視、線性電視、顯示、社交、搜索和本地。它的平臺實時優化廣告的購買和投放。該公司的產品和服務包括ValidClick,它提供營銷和廣告服務,以及數據、分析、軟件和出版工具的收集,用於將商家的廣告信息與各種在線網站上的匿名消費者進行匹配;以及IntentKey,這是一款基於人工智能的消費者意圖識別系統,旨在接觸到目標移動和桌面市場受眾。它還運營着Bonfire出版品牌下的一系列網站,該品牌創建一系列主題的內容,包括健康、金融、旅遊、職業、汽車、教育和生活方式類別。該公司的營銷渠道包括網站、社交媒體、博客、公關、貿易展和會議。Inuvo,Inc.成立於1987年,總部設在阿肯色州小石城。
About Direct Digital
關於Direct Digital
(Get Rating)
(獲取評級)
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Direct Digital Holdings,Inc.是一家端到端的全方位服務節目廣告平臺。該公司的平臺主要專注於向數字廣告生態系統的買方和賣方提供廣告技術、數據驅動的活動優化和其他解決方案,以滿足服務不足和效率較低的市場。它服務於各種行業垂直領域,如旅遊、醫療保健、教育、金融服務、消費品等,重點是中小型企業。該公司成立於2018年,總部位於德克薩斯州休斯頓。
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在美國,moomoo上的投資產品和服務由Moomoo Financial Inc.提供,一家受美國證券交易委員會(SEC)監管的持牌主體。 Moomoo Financial Inc.是金融業監管局(FINRA)和證券投資者保護公司(SIPC)的成員。
在新加坡,moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供,該公司受新加坡金融管理局(MAS)監管(牌照號碼︰CMS101000) ,持有資本市場服務牌照 (CMS) ,持有財務顧問豁免(Exempt Financial Adviser)資質。本內容未經新加坡金融管理局的審查。
在澳大利亞,moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供,該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構(AFSL No. 224663)。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件,這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
在加拿大,透過moomoo應用程式提供的僅限訂單執行的券商服務由Moomoo Financial Canada Inc.提供,並受加拿大投資監管機構(CIRO)監管。
在馬來西亞,moomoo上的投資產品和服務是透過Moomoo Securities Malaysia Sdn. Bhd. 提供,該公司受馬來西亞證券監督委員會(SC)監管(牌照號碼︰eCMSL/A0397/2024) ,持有資本市場服務牌照 (CMSL) 。本內容未經馬來西亞證券監督委員會的審查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd.,Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc和Moomoo Securities Malaysia Sdn. Bhd., 是關聯公司。
風險及免責聲明
moomoo是Moomoo Technologies Inc.公司提供的金融資訊和交易應用程式。
在美國,moomoo上的投資產品和服務由Moomoo Financial Inc.提供,一家受美國證券交易委員會(SEC)監管的持牌主體。 Moomoo Financial Inc.是金融業監管局(FINRA)和證券投資者保護公司(SIPC)的成員。
在新加坡,moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供,該公司受新加坡金融管理局(MAS)監管(牌照號碼︰CMS101000) ,持有資本市場服務牌照 (CMS) ,持有財務顧問豁免(Exempt Financial Adviser)資質。本內容未經新加坡金融管理局的審查。
在澳大利亞,moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供,該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構(AFSL No. 224663)。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件,這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
在加拿大,透過moomoo應用程式提供的僅限訂單執行的券商服務由Moomoo Financial Canada Inc.提供,並受加拿大投資監管機構(CIRO)監管。
在馬來西亞,moomoo上的投資產品和服務是透過Moomoo Securities Malaysia Sdn. Bhd. 提供,該公司受馬來西亞證券監督委員會(SC)監管(牌照號碼︰eCMSL/A0397/2024) ,持有資本市場服務牌照 (CMSL) 。本內容未經馬來西亞證券監督委員會的審查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd.,Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc和Moomoo Securities Malaysia Sdn. Bhd., 是關聯公司。
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