Salon Media Group (OTCMKTS:SLNM – Get Rating) and Direct Digital (NASDAQ:DRCT – Get Rating) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, valuation, analyst recommendations, institutional ownership and dividends.

Profitability

This table compares Salon Media Group and Direct Digital's net margins, return on equity and return on assets.

Insider & Institutional Ownership

7.3% of Direct Digital shares are owned by institutional investors. 52.6% of Salon Media Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Ratings

Direct Digital has a consensus price target of $6.50, suggesting a potential upside of 147.15%. Given Direct Digital's higher possible upside, analysts clearly believe Direct Digital is more favorable than Salon Media Group.

Earnings and Valuation

This table compares Salon Media Group and Direct Digital's gross revenue, earnings per share and valuation.

Salon Media Group has higher earnings, but lower revenue than Direct Digital.

Summary

Direct Digital beats Salon Media Group on 7 of the 8 factors compared between the two stocks.

About Salon Media Group

(Get Rating)

Salon Media Group, Inc., an Internet media company, operates an online news Website in the United States. It produces a content Website with various subject-specific sections. The company's Salon.com Website features various voices and perspectives; and covers a range of topics, including news, politics, race, religion, culture, entertainment, sustainability, economy and innovation, technology, and business, as well as food, and health and science. Salon Media Group, Inc. was founded in 1995 and is headquartered in San Francisco, California.

About Direct Digital

(Get Rating)

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

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