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Snap Bets On AR To Win Online Luxury Buyers

Snap Bets On AR To Win Online Luxury Buyers

搶注AR贏得在線奢侈品買家
Benzinga Real-time News ·  2022/09/28 09:37
  • Snap Inc's (NYSE:SNAP) head of luxury betted on augmented reality and other advanced video filters to showcase clothing and other branded products.
  • "Every day, we have 250 million people engaging with augmented reality on our platform," Geoffrey Perez said at the Bloomberg Technology Summit in London. "Not just to try dresses on, but also jewelery and makeup."
  • Snap works with retailers to develop tools that let customers try on clothing virtually.
  • Also Read: Snap Stock Is Surging Again: What's Going On?
  • Eventually, Snap could expand that into an "AR enterprise business," charging a startup fee and small transaction fees to merchants, CEO Evan Spiegel said earlier.
  • Snap may also eventually look at ways to use the so-called metaverse to sell products, though AR is its primary focus, he said.
  • Last year, Snap launched an AR version of its Spectacles smart glasses capable of displaying 3D effects. The wireless glasses can last for 30 minutes on a single charge.
  • In August, Snap shared plans to lay off around 20% of its workforce. Snap's hardware division, which designs its AR/VR products, would see layoffs hinting at a pullback from the space.
  • Price Action: SNAP shares traded higher by 0.24% at $10.48 on the last check Wednesday.
  • Snap(紐約證券交易所股票代碼：SNAP)奢侈品主管押注於增強現實和其他先進的視頻過濾器，以展示服裝和其他品牌產品。
  • 傑弗裏·佩雷斯在倫敦舉行的彭博科技峯會上表示：“每天，我們的平臺上都有2.5億人在使用增強現實技術。”“不只是試穿連衣裙，還有珠寶和化粧品。”
  • Snap與零售商合作開發工具，讓顧客可以虛擬試穿衣服。
  • 另請閲讀： Snap股票再次飆升：這是怎麼回事？
  • Snap首席執行官埃文·斯皮格爾早些時候表示，Snap最終可能會將其擴展為“AR企業業務”，向商家收取啟動費和小額交易費。
  • 他説，Snap可能最終還會考慮利用所謂的元宇宙來銷售產品，儘管AR是它的主要關注點。
  • 去年，Snap推出了AR版本的眼鏡智能眼鏡，能夠顯示3D效果。這款無線眼鏡一次充電可以使用30分鐘。
  • 今年8月，Snap分享了裁員約20%的計劃。Snap負責設計AR/VR產品的硬件部門將裁員，暗示將撤出該領域。
  • 價格行動：在週三的最後一次檢查中，Snap股價上漲0.24%，至10.48美元。
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