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Distributed Commerce Company, Fermat, Launches With $12M From Greylock and QED Investors To Boost Acquisition for Brands and Audience Engagement for Influencers
Distributed Commerce Company, Fermat, Launches With $12M From Greylock and QED Investors To Boost Acquisition for Brands and Audience Engagement for Influencers
Fermat - which lets brands sell directly through influencer content - is now available to any brand on Shopify
SAN FRANCISCO, Sept. 19, 2022 /PRNewswire/ -- Fermat Commerce, a distributed commerce company, announced today the launch of its product that lets brands sell to consumers directly through influencer content. The company also announced it raised $12M in seed funding from Greylock and QED Investors, with participation from Courtside Ventures and a handful of angel investors.
Founded by ad tech execs from LiveRamp, Fermat helps brands and influencers thrive in today's challenging e-commerce ecosystem. When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising. On the flip side, they also saw how social media and the influencer industry was becoming an increasingly powerful tool for e-commerce.
"Today, the cost for D2C brands to run ads on platforms like Instagram can be 3X what it was in 2021. Given this, brands have turned to ways to create direct engagement with consumers in content, leveraging social and influencers to help reach customers," said Rishabh Jain, CEO of Fermat. "We founded Fermat because we saw an opportunity to build new technology that could let brands reduce their reliance on big tech platforms to engage consumers, while continuing to support the wave of influencer and social-driven commerce."
Fermat helps brands easily embed shopping experiences in influencer content, so an influencer's audience has a native, engaging shopping experience.
For brands, Fermat lets them simply and effectively share their products with influencers to create shopping experiences. The brands can manage the full workflow in Fermat's system, all while having the order be written directly to the brand as a 1st party interaction that allows for ongoing marketing. Specifically, brands can license products based on the partner, create unique payout structures per partner, and have 100% closed loop attribution on each partner's impressions and sales.
For influencers, Fermat offers simple no-code tools so they can build an immersive, native shopping experience with brand collaborators, all while keeping their audience engaged with them in their own social media content. Specifically, influencers can embed the shopping experience in social or on their own site, and see how effectively they are driving sales with high clarity analytics.
"Every time we open social media apps, it's becoming increasing clear that influencers are a powerful tool for brands. In fact, creator commerce is growing 3X faster than e-commerce today," said Saam Motamedi, partner at Greylock. "With deep experience in ad tech, Rishabh and Shreyas are the right pair to help brands and influencers leverage this new future of commerce, and I look forward to working with them as they scale the company."
"We believe the emergence of a distributed and affinity-driven commerce enablement product like Fermat is inevitable to power purchase discovery, and we are excited to back the team on the journey." said Victoria Zuo, Principal at QED Investors.
For the last few months, Fermat has been in private alpha, working with dozens of brands and hundreds of influencers to quietly increase their transaction volume. Starting today, Fermat is available to any brand on Shopify.
Fermat provides the tooling and the network to enable distributed commerce. We help brands easily embed shopping experiences in influencer content, so the influencer's audience has a native, engaging shopping experience. Backed by Greylock & QED, for more info on Fermat, visit:
Media Contacts
Noelle Crooks
[email protected]
SOURCE Fermat Commerce
Fermat - which lets brands sell directly through influencer content - is now available to any brand on Shopify
Fermat允許品牌通過有影響力的內容直接銷售,現在Shopify上的任何品牌都可以使用
SAN FRANCISCO, Sept. 19, 2022 /PRNewswire/ -- Fermat Commerce, a distributed commerce company, announced today the launch of its product that lets brands sell to consumers directly through influencer content. The company also announced it raised $12M in seed funding from Greylock and QED Investors, with participation from Courtside Ventures and a handful of angel investors.
舊金山,9月2022年19號美通社/--費馬商業,一家分佈式商務公司,今天宣佈推出其產品,允許品牌通過有影響力的內容直接向消費者銷售。該公司還宣佈從以下渠道籌集了1200萬美元的種子資金格雷洛克和QED投資者,由以下機構參與場邊風險投資公司還有一些天使投資人。
Founded by ad tech execs from LiveRamp, Fermat helps brands and influencers thrive in today's challenging e-commerce ecosystem. When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising. On the flip side, they also saw how social media and the influencer industry was becoming an increasingly powerful tool for e-commerce.
由LiveRamp的廣告技術高管創立的Fermat幫助品牌和有影響力的人在當今充滿挑戰的電子商務生態系統中茁壯成長。當蘋果在2021年做出重大的隱私改革,要求開發者尋求許可來跟蹤用户和消費者,以允許跨應用和網站跟蹤時,Rishabh Jain(首席執行官)和斯雷亞斯·庫馬爾首席技術官(CTO)知道,這些變化將影響DTC品牌如何實現增長,並最終增加廣告成本。另一方面,他們還看到社交媒體和有影響力的行業正在成為電子商務日益強大的工具。
"Today, the cost for D2C brands to run ads on platforms like Instagram can be 3X what it was in 2021. Given this, brands have turned to ways to create direct engagement with consumers in content, leveraging social and influencers to help reach customers," said Rishabh Jain, CEO of Fermat. "We founded Fermat because we saw an opportunity to build new technology that could let brands reduce their reliance on big tech platforms to engage consumers, while continuing to support the wave of influencer and social-driven commerce."
Fermat首席執行官裏沙布·賈恩表示:“如今,D2C品牌在Instagram等平臺上運營美國存托股份的成本可能是2021年的3倍。有鑑於此,各品牌轉向了在內容方面與消費者建立直接互動的方法,利用社交和有影響力的人來幫助接觸客户。”我們創立Fermat是因為我們看到了一個機會,可以構建新技術,讓品牌減少對大型科技平臺吸引消費者的依賴,同時繼續支持有影響力的人和社交驅動的商業浪潮。
Fermat helps brands easily embed shopping experiences in influencer content, so an influencer's audience has a native, engaging shopping experience.
Fermat幫助品牌輕鬆地將購物體驗嵌入到有影響力的內容中,因此有影響力的受眾擁有原生的、引人入勝的購物體驗。
For brands, Fermat lets them simply and effectively share their products with influencers to create shopping experiences. The brands can manage the full workflow in Fermat's system, all while having the order be written directly to the brand as a 1st party interaction that allows for ongoing marketing. Specifically, brands can license products based on the partner, create unique payout structures per partner, and have 100% closed loop attribution on each partner's impressions and sales.
對於品牌來説,Fermat讓他們簡單而有效地與有影響力的人分享他們的產品,創造購物體驗。這些品牌可以在Fermat的系統中管理完整的工作流程,同時將訂單作為允許持續營銷的第一方交互直接寫入品牌。具體地説,品牌可以根據合作伙伴授權產品,為每個合作伙伴創建獨特的支付結構,並對每個合作伙伴的印象和銷售擁有100%的閉環歸因。
For influencers, Fermat offers simple no-code tools so they can build an immersive, native shopping experience with brand collaborators, all while keeping their audience engaged with them in their own social media content. Specifically, influencers can embed the shopping experience in social or on their own site, and see how effectively they are driving sales with high clarity analytics.
對於有影響力的人,Fermat提供了簡單的無代碼工具,這樣他們就可以與品牌合作者建立身臨其境的原生購物體驗,同時讓他們的受眾參與到他們自己的社交媒體內容中。具體地説,有影響力的人可以將購物體驗嵌入社交網站或自己的網站,並通過高清晰度分析瞭解他們在推動銷售方面的效率。
"Every time we open social media apps, it's becoming increasing clear that influencers are a powerful tool for brands. In fact, creator commerce is growing 3X faster than e-commerce today," said Saam Motamedi, partner at Greylock. "With deep experience in ad tech, Rishabh and Shreyas are the right pair to help brands and influencers leverage this new future of commerce, and I look forward to working with them as they scale the company."
他説:“每次我們打開社交媒體應用時,越來越明顯的是,有影響力的人是品牌的強大工具。事實上,如今創作者商務的增長速度是電子商務的3倍。”薩姆已被馴服我是格雷洛克律師事務所的合夥人。Rishabh和Shreyas在廣告技術方面擁有豐富的經驗,是幫助品牌和有影響力的人利用這一新的商業未來的合適組合,我期待着在他們擴大公司規模時與他們合作。
"We believe the emergence of a distributed and affinity-driven commerce enablement product like Fermat is inevitable to power purchase discovery, and we are excited to back the team on the journey." said Victoria Zuo, Principal at QED Investors.
我們相信,像Fermat這樣的分佈式和親和力驅動的商務支持產品的出現將不可避免地推動購買發現,我們很高興能在旅途中支持團隊。“説維多利亞·左,QED Investors的負責人。
For the last few months, Fermat has been in private alpha, working with dozens of brands and hundreds of influencers to quietly increase their transaction volume. Starting today, Fermat is available to any brand on Shopify.
在過去的幾個月裏,Fermat一直在私下與數十個品牌和數百名有影響力的人合作,悄悄地增加他們的交易額。從今天開始,在Shopify上任何品牌都可以使用Fermat。
Fermat provides the tooling and the network to enable distributed commerce. We help brands easily embed shopping experiences in influencer content, so the influencer's audience has a native, engaging shopping experience. Backed by Greylock & QED, for more info on Fermat, visit:
Fermat提供工具和網絡來實現分佈式商業。我們幫助品牌輕鬆地將購物體驗嵌入到有影響力的內容中,因此有影響力的受眾擁有原汁原味的、引人入勝的購物體驗。由Greylock&QED支持,有關Fermat的更多信息,請訪問:
Media Contacts
媒體聯繫人
Noelle Crooks
[email protected]
諾埃爾·克魯克斯
[受電子郵件保護]
SOURCE Fermat Commerce
來源:費馬商業
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moomoo是Moomoo Technologies Inc.公司提供的金融資訊和交易應用程式。
在美國,moomoo上的投資產品和服務由Moomoo Financial Inc.提供,一家受美國證券交易委員會(SEC)監管的持牌主體。 Moomoo Financial Inc.是金融業監管局(FINRA)和證券投資者保護公司(SIPC)的成員。
在新加坡,moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供,該公司受新加坡金融管理局(MAS)監管(牌照號碼︰CMS101000) ,持有資本市場服務牌照 (CMS) ,持有財務顧問豁免(Exempt Financial Adviser)資質。本內容未經新加坡金融管理局的審查。
在澳大利亞,moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供,該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構(AFSL No. 224663)。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件,這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
在加拿大,透過moomoo應用程式提供的僅限訂單執行的券商服務由Moomoo Financial Canada Inc.提供,並受加拿大投資監管機構(CIRO)監管。
在馬來西亞,moomoo上的投資產品和服務是透過Moomoo Securities Malaysia Sdn. Bhd. 提供,該公司受馬來西亞證券監督委員會(SC)監管(牌照號碼︰eCMSL/A0397/2024) ,持有資本市場服務牌照 (CMSL) 。本內容未經馬來西亞證券監督委員會的審查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd.,Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc和Moomoo Securities Malaysia Sdn. Bhd., 是關聯公司。
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