-
市場
-
產品
-
資訊
-
Moo社區
-
課堂
-
查看更多
-
功能介紹
-
費用費用透明,無最低余額限制
投資選擇、功能介紹、費用相關信息由Moomoo Financial Inc.提供
- English
- 中文繁體
- 中文简体
- 深色
- 淺色
Is cannabis a threat to alcohol sales? It's complicated but here's what the experts say
Is cannabis a threat to alcohol sales? It's complicated but here's what the experts say
With the U.S. legal cannabis industry on track to pull in upwards of $46 billion by 2026, many in the alcohol and beverage space are eyeing the cannabis industry as a unique opportunity to expand and reach new consumers although there are just as many who are ill at ease over the impact this could have on alcohol sales.
Alcohol Vs. Cannabis -- All Good
Roy Bingham, co-founder and CEO of BDSA said there's no need for anyone to worry, that coexistence is where it's at these days. BDSA is the leading provider of market research solutions for the global cannabinoid industry.
Today, more consumers are pairing cannabis with alcohol than ever before, especially when relaxing or hanging out with friends."
- Bingham said.
Consumption of cannabis by alcohol consumers is on the rise per BDSA's Consumer Insights data, but consumer attitudes also show that consumption occasions for alcohol and cannabis differ enough that the supposed threat to alcohol sales posed by legal cannabis is minor. The number of cannabis consumers who report co-consuming cannabis with certain types of alcohol has seen an appreciable rise.
We've also seen a rise in more unexpected use occasions as consumers branch out and use cannabis in new ways, such as while indulging in fine dining or working out. This shift offers a unique opportunity for brands to focus on innovation and create new products to meet these varied use occasions."
- Binghamtold Benzinga.
Additional BDSA insights show that cannabis and alcohol are doing just fine together:
The share of consumers in adult-use markets who report pairing cannabis with spirits or liquor rose from 12% in Spring 2018 to 22% in Spring 2022, while the share who report cannabis with cocktails doubled to total 20% in Spring 2022.
High energy social occasions such as bar nights, special events, and date nights present a lower risk of cannabis impact to alcohol sales, while consumption for health/wellness, creative endeavors, and certain outdoor activities are more often cannabis-specific.
Continued growth in the cannabis space will create opportunities for brands to produce products with targeted formulations designed to meet the varied needs and use occasions for consumers.
BDSA's newest wave of Consumer Insights data demonstrates that more than 50% of those surveyed in cannabis-legal states have consumed cannabis in the past six months. Diving deeper into the data clearly shows that the cannabis consumer base is knowledgeable, open to trying new product formats and willing to experiment with incorporating cannabis into more occasions throughout their lives.
In just a few short years, BDSA noted that attitudes towards cannabis across the country have shifted rapidly, with the share of those who have "bought in" to cannabis consumption skyrocketing while fewer and fewer report not being open to consuming cannabis.
Overall consumer participation is lower in medical markets, but BDSA data suggest that consumer participation is growing at a similar rate.
With the U.S. legal cannabis industry on track to pull in upwards of $46 billion by 2026, many in the alcohol and beverage space are eyeing the cannabis industry as a unique opportunity to expand and reach new consumers although there are just as many who are ill at ease over the impact this could have on alcohol sales.
隨着美國合法大麻產業有望獲得超過460億美元的收入到2026年,酒類和飲料領域的許多人都將大麻行業視為擴大規模和接觸新消費者的獨特機會,儘管也有同樣多的人對這可能對酒類銷售產生的影響感到不安。
Alcohol Vs. Cannabis -- All Good
酒精VS。大麻--都很好
Roy Bingham, co-founder and CEO of BDSA said there's no need for anyone to worry, that coexistence is where it's at these days. BDSA is the leading provider of market research solutions for the global cannabinoid industry.
羅伊·賓厄姆BDSA的聯合創始人兼首席執行官表示,任何人都沒有必要擔心,共存是目前的問題。BDSA是全球大麻素行業市場研究解決方案的領先供應商。
Today, more consumers are pairing cannabis with alcohol than ever before, especially when relaxing or hanging out with friends."
- Bingham said.
今天,比以往任何時候都更多的消費者將大麻和酒精搭配在一起,特別是在放鬆或與朋友一起出去玩的時候。
-賓厄姆説。
Consumption of cannabis by alcohol consumers is on the rise per BDSA's Consumer Insights data, but consumer attitudes also show that consumption occasions for alcohol and cannabis differ enough that the supposed threat to alcohol sales posed by legal cannabis is minor. The number of cannabis consumers who report co-consuming cannabis with certain types of alcohol has seen an appreciable rise.
根據BDSA的Consumer Insights數據,酒精消費者的大麻消費量正在上升,但消費者的態度也表明,酒精和大麻的消費場合差異足夠大,以至於合法大麻對酒類銷售造成的所謂威脅微乎其微。報告與某些類型的酒精共同消費大麻的大麻消費者的數量出現了明顯的上升。
We've also seen a rise in more unexpected use occasions as consumers branch out and use cannabis in new ways, such as while indulging in fine dining or working out. This shift offers a unique opportunity for brands to focus on innovation and create new products to meet these varied use occasions."
- Binghamtold Benzinga.
我們也看到了更多意想不到的使用場合的增加,因為消費者擴大了範圍,以新的方式使用大麻,例如在沉迷於精緻的餐飲或鍛鍊時。這一轉變為品牌提供了一個獨特的機會,讓它們專注於創新,創造新產品,以滿足這些不同的使用場合。
- 賓厄姆告訴了本辛加。
Additional BDSA insights show that cannabis and alcohol are doing just fine together:
BDSA的更多見解表明,大麻和酒精在一起做得很好:
The share of consumers in adult-use markets who report pairing cannabis with spirits or liquor rose from 12% in Spring 2018 to 22% in Spring 2022, while the share who report cannabis with cocktails doubled to total 20% in Spring 2022.
在成人使用市場中,報告大麻與烈酒或烈酒搭配的消費者比例從2018年春季的12%上升到2022年春季的22%,而2022年春季報告大麻與雞尾酒搭配的比例翻了一番,達到20%。
High energy social occasions such as bar nights, special events, and date nights present a lower risk of cannabis impact to alcohol sales, while consumption for health/wellness, creative endeavors, and certain outdoor activities are more often cannabis-specific.
高能量的社交場合,如酒吧之夜、特殊活動和約會之夜,大麻對酒類銷售的影響風險較低,而健康/健康、創造性活動和某些户外活動的消費往往更多地是大麻特有的。
Continued growth in the cannabis space will create opportunities for brands to produce products with targeted formulations designed to meet the varied needs and use occasions for consumers.
大麻領域的持續增長將為品牌創造機會,生產具有針對性的配方產品,以滿足消費者的各種需求和使用場合。
BDSA's newest wave of Consumer Insights data demonstrates that more than 50% of those surveyed in cannabis-legal states have consumed cannabis in the past six months. Diving deeper into the data clearly shows that the cannabis consumer base is knowledgeable, open to trying new product formats and willing to experiment with incorporating cannabis into more occasions throughout their lives.
BDSA的最新一波消費者洞察數據顯示,在大麻合法州接受調查的人中,超過50%的人在過去六個月裏消費過大麻。更深入地研究數據清楚地表明,大麻消費者基礎是有知識的,願意嘗試新的產品模式,並願意在一生中嘗試將大麻納入更多的場合。
In just a few short years, BDSA noted that attitudes towards cannabis across the country have shifted rapidly, with the share of those who have "bought in" to cannabis consumption skyrocketing while fewer and fewer report not being open to consuming cannabis.
在短短几年內BDSA指出,全國各地對大麻的態度迅速轉變,那些“相信”大麻消費的人比例飆升,而報告不願意消費大麻的人越來越少。
Overall consumer participation is lower in medical markets, but BDSA data suggest that consumer participation is growing at a similar rate.
醫療市場的總體消費者參與度較低,但BDSA的數據表明,消費者參與度正在以類似的速度增長。
moomoo是Moomoo Technologies Inc.公司提供的金融資訊和交易應用程式。
在美國,moomoo上的投資產品和服務由Moomoo Financial Inc.提供,一家受美國證券交易委員會(SEC)監管的持牌主體。 Moomoo Financial Inc.是金融業監管局(FINRA)和證券投資者保護公司(SIPC)的成員。
在新加坡,moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供,該公司受新加坡金融管理局(MAS)監管(牌照號碼︰CMS101000) ,持有資本市場服務牌照 (CMS) ,持有財務顧問豁免(Exempt Financial Adviser)資質。本內容未經新加坡金融管理局的審查。
在澳大利亞,moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供,該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構(AFSL No. 224663)。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件,這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
在加拿大,透過moomoo應用程式提供的僅限訂單執行的券商服務由Moomoo Financial Canada Inc.提供,並受加拿大投資監管機構(CIRO)監管。
在馬來西亞,moomoo上的投資產品和服務是透過Moomoo Securities Malaysia Sdn. Bhd. 提供,該公司受馬來西亞證券監督委員會(SC)監管(牌照號碼︰eCMSL/A0397/2024) ,持有資本市場服務牌照 (CMSL) 。本內容未經馬來西亞證券監督委員會的審查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd.,Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc和Moomoo Securities Malaysia Sdn. Bhd., 是關聯公司。
風險及免責聲明
moomoo是Moomoo Technologies Inc.公司提供的金融資訊和交易應用程式。
在美國,moomoo上的投資產品和服務由Moomoo Financial Inc.提供,一家受美國證券交易委員會(SEC)監管的持牌主體。 Moomoo Financial Inc.是金融業監管局(FINRA)和證券投資者保護公司(SIPC)的成員。
在新加坡,moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供,該公司受新加坡金融管理局(MAS)監管(牌照號碼︰CMS101000) ,持有資本市場服務牌照 (CMS) ,持有財務顧問豁免(Exempt Financial Adviser)資質。本內容未經新加坡金融管理局的審查。
在澳大利亞,moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供,該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構(AFSL No. 224663)。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件,這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
在加拿大,透過moomoo應用程式提供的僅限訂單執行的券商服務由Moomoo Financial Canada Inc.提供,並受加拿大投資監管機構(CIRO)監管。
在馬來西亞,moomoo上的投資產品和服務是透過Moomoo Securities Malaysia Sdn. Bhd. 提供,該公司受馬來西亞證券監督委員會(SC)監管(牌照號碼︰eCMSL/A0397/2024) ,持有資本市場服務牌照 (CMSL) 。本內容未經馬來西亞證券監督委員會的審查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd.,Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc和Moomoo Securities Malaysia Sdn. Bhd., 是關聯公司。
- 分享到weixin
- 分享到qq
- 分享到facebook
- 分享到twitter
- 分享到微博
- 粘贴板
使用瀏覽器的分享功能,分享給你的好友吧